Markstrat marketing simulation: Successful week at the University of Kassel with participation from 10 universities and almost 90 students

Kassel, April 5, 2023 - In the week from March 26 to 31, the marketing simulation -Markstrat- took place at the Department of Economics at the University of Kassel. Almost 90 students from 10 different universities took part in the simulation and spent a week working intensively on their marketing strategies.

The Markstrat marketing simulation simulates competition between companies in a market environment. The participants work in international teams and develop and implement various marketing strategies in order to successfully sell their products. They have to make decisions in the areas of pricing, product development, advertising, distribution channels and warehousing and take customer needs and preferences into account.

The marketing simulation thus offers students an excellent opportunity to acquire practical knowledge in the field of marketing management. Students were able to strengthen their understanding of marketing strategies while improving their teamwork and problem-solving skills.

In addition to the intensive work on marketing strategies, there was also a varied social program. The participants were able to exchange ideas at the International Dinner, explore Kassel on the city rally, enjoy a BBQ at the boathouse and celebrate the successful conclusion of the week at the closing gala.

The feedback from the participants and the organization team was very positive. The Markstrat marketing simulation was a great opportunity for students to gain practical knowledge and network with other universities.

Next year, the simulation will be hosted by a partner university. The exact location has not yet been decided. However, we are already looking forward to hosting such successful events in the future.