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Ann-Catrin Pristl presented research results at the EMAC annual conference 2023 in Odense (Denmark)

Ann-Catrin Pristl presented results of the research project "How I Find out What to Expect of a Product: Investigating the Consumers' Product Inspection Process in Forming Product Expectations in Online Shops" at the European Marketing Association Conference (EMAC) 2023 at the University of Southern Denmark (SDU) in Odense.