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Interview with Prof. Dr. Andreas Mann and Florian Knauer on the topic "Blockchain - a game changer for marketing?"
Interview by Prof. Dr. Andreas Mann and Florian Knauer on the topic"Blockchain - a game changer for marketing?"…Lecture on "Customer acceptance as the key to successful marketing of innovative and sustainable products - basics and implications for marketing practice"
Ann-Catrin Pristl, Sven Kilian and Prof. Dr. Andreas Mann gave a lecture on"Customer acceptance as the key to the…Report on the results of the department's research projects on the importance of haptic target group appeal
Prof. Dr. Andreas Mann reports on theHorizon online platformon September 15, 2020 about the results of the department's …Report on the "Dialog Excellece" study conducted by Prof. Dr. Andreas Mann and colleagues
Report on the study "Dialog Excellece", conducted by Prof. Dr. Andreas Mann and colleagues in cooperation with the…New article by Florian Knauer and Prof. Dr. Andreas Mann entitled "Automation and trust building in the customer journey of service customers through the use of blockchain technology"
New article by Florian Knauer and Prof. Dr. Andreas Mann entitled"Automation and trust building in the customer journey…Article by Stefanie Arz and Prof. Dr. Andreas Mann on "Personality-based personalization of service apps" in the anthology "Automation and personalization of services"
New article by Stefanie Arz and Prof. Dr. Andreas Mann on"Personality-based personalization of service apps" published…Excerpts from an interview with Prof. Dr. Andreas Mann and Florian Knauer on the use of blockchain technology
Excerpts from an interview by Prof. Dr. Andreas Mann and Florian Knauer on the use of blockchain technology in companies…Article with the title "When the Damage is gone: Effects of Moral Disengagement on Sustainable Consumption"
New article entitled"When the Damage is gone: Effects of Moral Disengagement on Sustainable Consumption" published in…Article by Prof. Dr. Andreas Mann and Florian Knauer entitled "The use of blockchain technology in (dialog) marketing - in the field of tension between game changing potentials and acceptance problems"
New article by Prof. Dr. Andreas Mann and Florian Knauer entitled"The use of blockchain technology in (dialog) marketing…Sven Kilian received the Best Paper Award at the International Marketing Trends Conference in Paris for his article "When the Damage is Done ...".
Sven Kilian received the Best Paper Award at the International Marketing Trends Conference in Paris for his article"When…