In her presentation ("It Is Not As I Expected It": Delving Into Consumers' Expectation-based Reasons for Returning Online Purchased Products),Ann-Catrin Pristl presented current results of her research on the return behavior of consumers in online shopping. In his presentation(Desirability-driven Effects of Reasoning Focus Narrowing on Motivated Moral Reasoning in regard of Unsustainable Consumption Options), Sven Kilian presented the results of an experiment conducted last year on the "moral detachment" of consumers towards unsustainable products. EMAC 2021 took place from May 25 to 28, 2021 in Madrid (online).