Many people don't enjoy writing. In contrast to writing, speaking is more intuitive, more synchronized and faster, so that interaction can "flow". In the article "Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes" by Naim Zierau, Christian Hildebrand, Anouk Bergner, Francesc Busquet, Anuschka Schmitt and Jan Marco Leimeister, published in the Journal of the Academy of Marketing Science, it is shown that voice bots lead to a pleasant user experience. It also increases the success of companies in areas such as conversion rates and contract renewals. Even if many voice bots still have shortcomings today, the results indicate that they can significantly improve the customer experience as the technology matures.

The full study can be viewed via Open Access: https://link.springer.com/article/10.1007/s11747-022-00868-5