The DFG project ReqET has started

Under the motto "Show me what you see and I'll build you what you need", the DFG project ReqET was launched in cooperation with the Faculty of Engineering at Emden/Leer University of Applied Sciences.

The development of products that meet customer requirements requires the most objective and precise determination of customer requirements possible. This is where the project comes in, using eye-tracking to follow the eye movements of customers as they look at and try out the products. At the same time, customers provide feedback on the product features and rate them. In this way, important customer requirements can be derived from the data and analyzed automatically.

By combining eye-tracking data and customers' verbal expressions, the most objective and rich data possible is generated to identify and validate customer requirements. The new methodology enables a precise assessment of the product quality perceived by customers during the trial phase. In addition, enthusiasm characteristics and optimization potentials of the product designs can be identified.