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Lecture on "Customer acceptance as the key to successful marketing of innovative and sustainable products - fundamentals and implications for marketing practice".
Ann-Catrin Pristl, SvenKilian and Prof. Dr. Andreas Mann gave a lecture on "Customer acceptance as the key to successful marketing of innovative and sustainable products - fundamentals and implications for marketing practice" at the Marketing-Club Nordhessen e. V. in the Kulturbahnhof Kassel on 24.09.2020.