In its third annual issue, VAA Magazin, a magazine published by the Association of Salaried Academics and Senior Executives in the Chemical Industry, focuses on the topic of New Work and working in the crowd. In this context, PD. Dr. Ulrich Bretschneider and Anna Hupe, members of staff at the Department of Information Systems at the University of Kassel, who conduct research on the topics of crowdsourcing and crowdworking, among others, gave an interview. They discuss the possibilities that companies of all sizes have to use crowdworking successfully. They also discuss the opportunities and options that internal crowdworking brings with it.

The complete interview can be found on page 12 of the third issue of VAA Magazine.