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06/27/2023

New article by Prof. Dr. Mann and Ann-Catrin Pristl on the origins and avoidance of returns in online retailing published

@Marketing

In the article on "Customer expectations and returns behavior in online shopping", Prof. Dr. Mann and Ann-Catrin Pristl describe various causes of expectation-based returns. In addition, they provide tips for the presentation and description of goods in online stores in order to reduce expectation-based returns. The article was written as part of the "eROS" research project.