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Interview on the effect of election advertising
Interview by Prof. Dr. Andreas Mann on the effect of election advertising published in HNA on 16.09.2017Become a virtual member of the MAX jury for the German Dialog Marketing Award
Become a virtual member of the MAX jury for the award of the German Dialog Marketing Prize and take part in the Public…Insight in the exam BWL 3b (SoSe 2017)
The dates for the inspection in the exam BWL 3b (SoSe 2017) will take place on 19. October 2017 and on 26. Oktober 2017 …Article on the development of dialog marketing as the cover story "Next Stop: Dialog".
New article by Prof. Dr. Mann on the development of dialog marketing as Cover story "Next Stop: Dialog" published in acq…Seminar on the topic of concepts and instruments of dialog marketing
Prof. Dr. Mann has given on 30.06.2017 a seminar on the topic Concepts and Instruments of Dialog Marketing for MBA…Mdl. Repeat exams for marketing implementation
Mdl. Repeat examinations for Marketingimplementation: Students who took the exam "Marketingimplementation" in the winter…Lecture on "The interaction of university and regional economy using the example of digital business transformation".
On 21.04.2017 Prof. Dr. Mann gave a lecture on the topic "The interaction of university and regional economy using the…Interview with Prof. Dr. Mann about the shoe industry
Interview with Prof. Dr. Mann about the shoe industry in the HNA (edition Schwalm-Eder) on 07.04.2017 appeared.Report on the department's research project on the acceptance and rejection of direct mail.
Report over Research project of the specialist area to acceptance and refusal of direct advertising on 13.03.17 in the …Interview with Prof. Dr. Mann about the shoe industry
Interview with Prof. Dr. Mann about the shoe industry in the HNA (edition Schwalm-Eder) on 07.04.2017 appeared.