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PD Dr. Ulrich Bretschneider and Anna Hupe explain the concept of crowdsourcing and crowdworking as part of the "Modern Working Worlds" series of the HNA (Hessische/Niedersächsische Allgemeine).
They discuss particularly suitable applications of crowdsourcing, explain the benefits that small and medium-sized companies in particular can derive from it and raise awareness of the challenges that need to be taken into account.
