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07/09/2025

Dissertation published: "Product and Brand Management: Impacts on Management-Relevant Domains"

@Sustainable Marketing

Dr. Malek Simon Grimm has published his dissertation with the title “Product and Brand Management: Impacts on Management-Relevant Domains” in the "Kassel online library, repository, and archive" (KOBRA).  

The dissertation is accessible under: https://doi.org/10.17170/kobra-2025070111254