Research
Our research profile is interdisciplinary and future-oriented. It focuses on four key areas: Economic Behavior and Governance (EB&Go), Digital Transformation (DITRA), Skills Acquisition & Entrepreneurship (KENT) and Sustainability, Energy and Environment (NEU). They deal with the central challenges of our time and highlight topics of particular social, economic, scientific, legal, technological, environmental and educational relevance. Our economic and legal research is international and interdisciplinary. Committed to the overarching research profile of the University of Kassel, we develop innovative collaborative research initiatives and maintain strategic partnerships with leading (inter)national research institutes. Fortunately, the volume of evaluated third-party research funding has steadily increased.
News from research
Keynote speech: A "real" Kujau - first experience of the marketing apprenticeship with ChatGPT
Prof. Dr. Ralf Wagner and Dr. Katrin Zulauf hold a keynote speech regarding the marketing apprenticeship with regard to the newest developments of ChatGPT. Thereby, they shared their experiences and discussed potentials and poblematic issues.