M.Sc. David Sonnabend

Wissenschaftlicher Mitarbeiter

Telefon: +49 561 804-6059
E-Mail: david.sonnabend[at]uni-kassel[dot]de

Standort: Pfannkuchstraße 1
34121 Kassel

Raum: ITeG, 1170, 1. Etage

Sprechstunde: Mi, 13:00-14:00 Anmeldung per E-Mail erforderlich. Weitere Termine nach Vereinbarung.

Ausbildung

2021 – 2024: Studium M.Sc. Kognitive und Integrative Systemneurowissenschaften and der Philipps-Universität Marburg

2021 – 2024: Studium M.Sc. Wirtschaftsinformatik and der Philipps-Universität Marburg

2018 – 2021: Studium B.Sc. Wirtschaftsinformatik and der Universität Mannheim

2017– 2021: Studium B.Sc. Psychologie and der Universität Mannheim

Arbeitserfahrung

2024 – 2025: Wissenschaftlicher Mitarbeiter am Lehrstuhl für (menschzentrierte) Cyberphysische Systeme an der Universität Siegen

Forschungsinteressen

LLMs/ML/“KI“
Human-AI-Interaction
Quantitative Methoden

Publikationen

2026[ to top ]

Grauer, T.; Sonnabend, D.; Reinhard, P.; & Li, M. M. (2026): The Rise of Agentic AI – Implications for Digital Platforms from a Provider Perspective. In: Forum Dienstleistungsmanagement 2026. Springer Verlag.
- [ BibTeX ]
- [ EndNote ]
@incollection{ls_leimeister, author = {Grauer, Teresa and Sonnabend, David and Reinhard, Philipp and Li, Mahei Manhai}, booktitle = {Forum Dienstleistungsmanagement 2026}, keywords = {pub_dso}, publisher = {Springer Verlag}, series = {Digital Service Innovation}, title = {The Rise of Agentic AI – Implications for Digital Platforms from a Provider Perspective}, year = 2026 }
%0 Book Section %1 ls_leimeister %A Grauer, Teresa %A Sonnabend, David %A Reinhard, Philipp %A Li, Mahei Manhai %B Forum Dienstleistungsmanagement 2026 %D 2026 %I Springer Verlag %T The Rise of Agentic AI – Implications for Digital Platforms from a Provider Perspective
Sonnabend, D.; Reinhard, P.; Dittmar, A.; Li, M. M.; & Leimeister, J. M. (2026): How enterprise conversational agents impact brand identity. In: Electronic Markets (EM), Ausgabe/Nummer: 56, Vol. 36, Erscheinungsjahr/Year: 2026. .
- [ BibTeX ]
- [ EndNote ]
@article{ls_leimeister, abstract = {As artificial intelligence transforms customer interactions, enterprise conversational agents (ECAs) have become essential brand touchpoints. However, organizations often struggle to ensure that these agents consistently express their brand identity. While prior research highlights the importance of conversational design for brand identity, existing studies offer a fragmented understanding of how brand identity manifests in ECAs. This study presents a systematic review (n = 69) to consolidate current insights into the relationship between ECA design and brand identity. The review identifies key design cues that support alignment between conversational style and brand expression and explains how these cues, shaped by user and contextual factors, influence perceptions of both the ECA and the brand. The resulting framework links design elements to brand-related outcomes and provides a structured foundation for practice and research, enabling the development of ECAs that communicate brand identity more effectively within AI-mediated customer interactions.}, author = {Sonnabend, David and Reinhard, Philipp and Dittmar, Angelia and Li, Mahei Manhai and Leimeister, Jan Marco}, journal = {Electronic Markets (EM)}, keywords = {pub_dso}, number = 56, title = {How enterprise conversational agents impact brand identity}, volume = 36, year = 2026 }
%0 Journal Article %1 ls_leimeister %A Sonnabend, David %A Reinhard, Philipp %A Dittmar, Angelia %A Li, Mahei Manhai %A Leimeister, Jan Marco %D 2026 %J Electronic Markets (EM) %N 56 %R 10.1007/s12525-026-00901-3 %T How enterprise conversational agents impact brand identity %V 36 %X As artificial intelligence transforms customer interactions, enterprise conversational agents (ECAs) have become essential brand touchpoints. However, organizations often struggle to ensure that these agents consistently express their brand identity. While prior research highlights the importance of conversational design for brand identity, existing studies offer a fragmented understanding of how brand identity manifests in ECAs. This study presents a systematic review (n = 69) to consolidate current insights into the relationship between ECA design and brand identity. The review identifies key design cues that support alignment between conversational style and brand expression and explains how these cues, shaped by user and contextual factors, influence perceptions of both the ECA and the brand. The resulting framework links design elements to brand-related outcomes and provides a structured foundation for practice and research, enabling the development of ECAs that communicate brand identity more effectively within AI-mediated customer interactions.

M.Sc. David Sonnabend

Wissenschaftlicher Mitarbeiter

Lebenslauf ( M.Sc. David Sonnabend)

Publikationen