Ann-Catrin Pristl presented in her talk ("It Is Not As I Expected It": Delving Into Consumers' Expectation-based Reasons for Returning Online Purchased Products) current results of her research on consumers' return behavior in online shopping. Sven Kilian presented in his talk(Desirability­-drivenEffects of Reasoning Focus Narrowing on Motivated Moral Reasoning in Regard of Unsustainable Consumption Options) results of an experiment conducted last year on consumers' "moral disengagement" towards unsustainable products. EMAC 2021 took place from 25 to 28. May 2021 in Madrid (online) took place.