EDUCATION                                                                                                                                                 

University of Bielefeld

  • Habilitation - 2008 “Complex Patterns in Marketing Management”   
  •  PhD (Dr. rer.pol.) - 2000  “Modeling Multiple Competitive Interactions”  
  • Business Administration Diploma Degree  -  1995

ACADEMIC APPOINTMENTS                                                                                                                                           

University of Kassel

  • Professor of Marketing/ Chair for Sustainable Marketing 2019-Present   
  • SVI-Endowed Professor for International Direct Marketing 2006-2019
  • Coordinator of ERASMUS+ Strategic Partnership MARCIEE (Marketing Communication Innovativeness of European Entrepreneurs)  2014-2017
  • Dean of the Faculty of Economics and Management  2013-2016

University of Bielefeld

  • Assistant Professor (Habilitand) in the Marketing Department  2000-2006
  • Research Assistant and Doctoral Student  1995-2000

 

Books

  • Decker, R., Kroll, F., Meißner, M. & Wagner, R. (2015). Marketing - Eine entscheidungsorientierte Einführung. Berlin: Springer.
  • Decker, R. & Wagner, R. (2002). Marketingforschung: Methoden und Modelle zur Bestimmung des Käuferverhaltens. München: Moderne Industrie.
  • Wagner, R. (2001). Multiple Wettbewerbsreaktionen im Produkt-management. Wiesbaden: DUV & Gabler.

 

Journal Articles

  • Wagner, R., & Kabalska, A. (2023). Between Involvement and Profit: Value (Un-) Captured by a Born-Social Start-Up. Journal of Social Entrepreneurship, 1-26. https://doi.org/10.1080/19420676.2023.2199765

  • Baidoun, S.D., Salem, M.Z. and Wagner, R. (2023), "The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency", Online Information Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-12-2021-0666

  • Qian, C., Dion, P.A., Wagner, R. et al. Efficacy of supply chain relationships – differences in performance appraisals between buyers and suppliers. Oper Manag Res (2023). https://doi.org/10.1007/s12063-023-00354-3

  • Wagner, R., & Singh, S. (2023). Consumers’ body image expressions: Reflection of a Snow White or an Evil Queen. Frontiers in Psychology, 14, 1097740. ­­­­­­­­https://doi: 10.3389/fpsyg.2023.1097740

  • Zulauf, K., Wagner, R. Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm. Oper. Res. Forum 4, 19 (2023). https://doi.org/10.1007/s43069-023-00206-7

  • Zulauf, K., & Wagner, R. 2022. Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping. Management Dynamics in the Knowledge Economy, 10(1), 1-18. DOI 10.2478/mdke-2022-0001
    View of Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping (managementdynamics.ro)

  • Capasa, L., Zulauf, K., & Wagner, R. (2022). Virtual reality experience of mega sports events: A technology acceptance study. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 686-703.

  • Grimm, M.S., Wagner, R. Challenging the linearity assumption of intra-brand image confusion. J Market Anal (2022). https://doi.org/10.1057/s41270-022-00202-6

  • Migliore, G., Wagner, R., Cechella, F.S. et al. 2022. Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory. Inf Syst Front. https://doi.org/10.1007/s10796-021-10237-2

  • Zulauf, K., & Wagner, R. 2021. Negotiation Power and the Impact of Gender Differences, Businesses 1, no. 3: 205-213. https://doi.org/10.3390/businesses1030015

  • Zulauf, K. & Wagner, R., 2021.Intuitive and Deliberative Decision-Making in Negotiations, Management Dynamics in the Knowledge Economy, Vol. 9, No. 3, pp. 293-306, Intuitive and Deliberative Decision-Making in Negotiations | ZULAUF | Management Dynamics in the Knowledge Economy.

  • Zulauf, K. & Wagner, R., 2021. Urban and Rural Sustainability: Divergent Concepts and Their Consequences for Marketing. Front. Sustain. 2:670866.  https://doi.org/10.3389/frsus.2021.670866

  • Zulauf, K., Cechella Schneider, F., & Wagner, R., 2021. The bidirectionality of buying behavior and risk perception: an exploratory study. The International Review of Retail, Distribution and Consumer Research, 1–25. https://doi.org/10.1080/09593969.2021.1936596
  • Grimm, M. & Wagner, R. (2021). Intra-brand image confusion: effects of assortment width on brand image perception, Journal of Brand Management, ahead of pint, DOI: 10.1057/s41262-020-00225-3.
  • Falkenreck, C. & Wagner, R. (2021). From Managing Customers to Joint Venturing with Customers: Co-Creating Service Value in the Digital Age, Journal of Business and Industrial Marketing, forthcoming.
  • Raab, K., Salem, M. & Wagner, R. (2021). Antecedents of daily disposal routines in the Gaza Strip refugee camps, Resources, Conservation & Recycling, 168, 105427.
  • Schneider-Cechella, F.& Wagner, R. (2021).Leveraging learning with gamification: An experimental case study with bank managers, Computers in Human Behavior Reports, 3, 100044.
  • Grimm, M. & Wagner, R. (2020). The Impact of Missing Values on PLS, ML and FIML Model Fit, Archives of Data Science – Series A, 6(1), 1-17.
  • Khalid, R. A.; Seuring, S. & Wagner, R. (2020). Evaluating supply chain constructs in the base of the pyramid environment, Journal of Cleaner Production, 270(10), 122415.
  • Qian, C., Seuring, S. & Wagner, R. (2020). A review of inter-firm relationship quality in supply chains, Journal of Business and Industrial Marketing, ahead of print, DOI: doi.org/10.1108/JBIM-05-2019-0199.
  • Qian, C., Seuring, S. & Wagner, R. (2020). Reviewing interfirm relationship quality from a supply chain management perspective, Management Review Quarterly, ahead of print, DOI: doi.org/10.1007/s11301-020-00195-5.
  • Qian, C., Seuring, S., Wagner, R. & Dion, P.A. (2020). Personal and organizational level relationships in relational exchanges in supply chains - A bottom-up model, Supply Chain Management, 26(1), 32-47.
  • Raab, K., Wagner, R. & Salem M. (2020). Feeling the Waste” Evidence from Consumers' Living in Gaza Strip Camps, Journal of Consumer Marketing, 37(7), 921-931.
  • Salem, M., Raab, K. & Wagner, R. (2020). Solid Waste Management: The disposal behavior of poor people living in the Gaza Strip refugee camps, Resources, Conservation & Recycling, 153, 104550.
  • Singh, S., Wagner, R. & Raab, K. (2020). India’s New-Found Love for Wine Tourism: A Decanter of Expectations and Change, International Journal of Wine Business Research, ahead of print, DOI: doi.org/10.1108/IJWBR-05-2020-0021.
  • Ürkmez, T. & Wagner, R. (2020). Retail therapy for consumers of accessible luxury: A qualitative study from Poland and Turkey. Corporate Management Review,40(2) 1-40.
  • Aliyev, F., Ürkmez, T. & Wagner, R. (2019). A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis, Management Review Quarterly, 69, 1-32.
  • Aliyev, F. & Wagner, R. & Seuring-Stella, S. (2019). The relationship between luxury- and green-purchase intentions: Common and contradictory motivations, Sustainability, 11(12), 3268.
  • Horn, R. & Wagner, R. (2019). Advancing reputation measurement: evolving toward improved quantitative assessments, Marketing Intelligence & Planning, 38(2), 181-194.
  • Maroufkhani, P., Wagner, R., Wan Ismail, W.K., Baroto, M.B. & Nourani, M. (2019). Big data analytics and firm performance: A systematic review, Information, 10(7), 226.
  • Singh, S. & Wagner, R. (2019). How Indian home-grown businesses outsmart the MNCs. European Business Review, 31(6), 849–869.
  • Aliyev, F., Ürkmez, T. & Wagner, R. (2018). Luxury does not glitterequally for everyone: An eye-tracking study, Journal of Brand Management, 25(4), 337-350.
  • Aliyev, F. & Wagner, R. (2018). Cultural influence on luxury value perceptions: Collectivist vs. individualist luxury perceptions. Journal of International Consumer Marketing, 30(3), 158-172.
  • Keim, C. & Wagner, R. (2018). Back in time to move forward: An empirical study on luxury fashion vintage drivers. Global Journal of Fashion Marketing, 9(2), 87-102.
  • Maroufkhani, P., Wagner, R. & Wan Ismail, W.K. (2018). Research on entrepreneurial ecosystems: A systematic review. Journal of Enterprising Communities,12(4), 545-564.
  • Petljak, K., Zulauf, K., Stulec, I., Seuring, S. & Wagner, R. (2018). Green supply chain management in food retailing: survey-based evidence in Croatia. Supply Chain Management, 23(1), 1- 15.
  • Sanchez Bengoa, D.S., Ganassali, S., Kaufmann, H.R., Rajala, A., Trevisan, I., Van Berkel, J., Zulauf, K. & Wagner, R. (2018). Shared experiences and awareness from learning in a student multicultural environment: Measuring skills’ development in intercultural intensive programs. Journal of International Education in Business, 11(1), 27-42.
  • Timokhina G.S., Ürkmez, T. & Wagner R. (2018). Cross-cultural variations in consumer behavior: A literature review of international studies, South East European Journal of Economics and Business, 13(2), 49-71.
  • Wittkop, A., Zulauf, K. & Wagner, R. (2018). How digitalization changes the internationalization of entrepreneurial firms: Theoretical considerations and empirical evidence, Management Dynamics in the Knowledge Economy, 6(2), 193-207.
  • Falkenreck, C. & Wagner, R. (2017). The Internet of things – chance and challenge in industrial business relationships, Industrial Marketing Management, 66, 181-195.
  • Kovacs, D., Zulauf, K., Ürkmez, T., Brockhaus, D. & Wagner, R. (2016). Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary, Management Dynamics in the Knowledge Economy, 4, 571-589.
  • Peshkova, A., Ürkmez, T. & Wagner, R. (2016). Intimacy of the Russianupper middle class with luxury fashion. Journal of Global   Scholars of Marketing Science, 26, 152-173.
  • Timokhina, G., Wagner, R. & Ürkmez, T. (2016), Cross-cultural variations in consumer behavior: Review of scientific studies (methodological focus), Marketing and Marketing Research, 224-243.
  • Timokhina, G., Wagner, R. & Ürkmez, T. (2016). Cross-cultural variations in consumer behavior: review of scientific studies (theoretical focus), Marketing and Marketing Research, 126-142.
  • Timokhina, G., Wagner, R. & Ürkmez, T. (2016). Cross-cultural variations in consumer behavior: review of scientific studies (practical focus), Marketing and Marketing Research, 318-325.
  • Seuring-Stella, S., Beske, P., Land, A., Yawar, S., Khalid, R. & Wagner, R. (2015). Putting sustainable supply chain management into base of the pyramid research. Supply Chain Management, 20, 1-25.
  • Wagner, R. & Ürkmez, T. (2015). Is your perception of luxury similar to mine? A concept made of absolute and relative features. Journal of Euromarketing, 24, 20-40.
  • Dödtmann, J. & Wagner, R. (2013). Cultural adaption of hypermedia: a contemporary state of the art of industrial practice and improvements by multi-trees. International Journal of Wireless Networks and Broadband Technologies, 2, 41-50.
  • Falkenreck, C. & Wagner, R. (2011). The impact of perceived innovativeness on maintaining a buyer-seller relationship in health care markets: a cross-cultural study. Journal of Marketing Management, 27, 225-242.
  • Falkenreck, C. & Wagner, R. (2010). Impact of direct marketing activities on company reputation transfer success: empirical evidence from five different cultures. Corporate Reputation Review, 13, 20-37.
  • Ontrup, J., Ritter, H., Scholz, S. & Wagner, R. (2009). Detecting, assessing and monitoring relevant topics in virtual information environments. IEEE Transactions on Knowledge and Data Engineering, 21, 415-427.
  • Wagner, R. & Beinke, S. (2006). Identifying patterns of customer response to price endings. Journal of Product and Brand Management, 15, 341-351.
  • Wagner, R. (2005). Contemporary marketing practices in Russia. European Journal of Marketing, 39, 199-215.
  • Decker, R., Wagner, R. & Scholz, S.  (2005). An Internet-based approach to environmental scanning in marketing planning. Marketing Intelligence and Planning, 23, 189-199.
  • Feldmann, M. & Wagner, R. (2003). Strukturieren mit Multitrees: Ein Fachkonzept zur verbesserten Navigation in Hypermedia. Wirtschaftsinformatik, 45, 589-598.
  • Wagner, R. & Decker, R. (2000). Remarks on the behavioristic analysis of competitive reactions. OR-Spektrum, 22, 97-116.
  • Decker, R., Wagner, R. & Knauff, N. (1998). Data Warehouse - ein Instrument für Marktforschung und Management. Marktforschung & Management, 42,172-176.
  • Wagner, R., Temme, T. & Decker, R. (1998). Die Behandlung fehlender Werte in der angewandten Marktforschung. GfK Jahrbuch der Absatz- und Verbrauchsforschung, 44, 395-417.

 

 

Proceedings

  • Rui, A., Schneider - Cechella, F., Raab, K., & Wagner, R.  (2020): Factors influencing Italian consumers’ package-free purchase intention, Proceedings of AMA Sommer Conference, San Francisco.
  • Salatto, A., Raab, K., & Wagner, R. (2020). Airline Passengers’ Motivations in Sustainable Tourism: A Gamification Experiment. Proceedings of the 4th Ocean, Marine and Environmental Science International Conference (OMESIC 2020), Krabi, Thailand.
  • Zulauf, K., Wagner, R. Schneider - Cechella, F., (2020). Changed Buying Behavior in the Corona Pandemic: Perceived Risk and its Effects. Proceedings of the Latin American Retail and Consumption Conference, São Paulo, Brazil.
  • Falkenreck, C. & Wagner, R. (2019). Service-Dominant Logic in the Digital Age—Are Actors still Co-Designers and Creators of Value? Proceedings of the EMAC 48th Annual Conference, University of Hamburg.
  • Froch, M., Falkenreck, C. & Wagner, R. (2019). Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships – An Empirical Study of European Cases, Proceedings of the EMAC 48th Annual Conference, University of Hamburg.
  • Froch, M., Falkenreck, C. & Wagner, R. (2019). The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships – An Empirical Study of European Cases. Proceedings of the Industrial Marketing and Purchasing (IMP) Annual Conference.
  • Paolino, C. Ürkmez, T. & Wagner, R. (2019). The stained balance between ubiquity and exclusivity for different levels of luxury, Proceedings of Luxury Brands Conference, Tokyo.
  • Raab, K. & Wagner, R. (2019). Can God cure our environment from waste? – An exploratory study of international flight passengers, Proceedings of the 18th Cross-Cultural Marketing Conference, San Juan.
  • Falkenreck, C. & Wagner, R. (2018). B-to-B relationships and co-creation of value in the digital age—Quo vadis? Proceedings of the 2018 Global Marketing Conference, Tokyo.
  • Falkenreck, C. & Wagner, R. (2018). Co-creation of value in the digital age: disruption management in B2B and B2G relationships, Proceedings of the IMP Asia Conference, Columbo.
  • Froch, M., Falkenreck, C. & Wagner, R. (2018). How to ruin Buyer-Manufacturer Relationships - Evaluating and Comparing the Drivers of Customer Dissatisfaction in B-to-B and B-to-G Relationships, Proceedings of the IMP Annual Conference, Marseille.
  • Qian, C., Seuring, S. & Wagner, R. (2018). Supply chain relationship quality and performance – A buyer and supplier perspective. Proceedings of the   Nordic Logistics Research Network (NOFOMA).
  • Raab, K. & Wagner, R. (2018). A literature review on entrepreneurship at the base of the pyramid: how B2B entrepreneurs make a difference in customer communication and CRM, Proceedings of the IMP Asia Conference, Columbo.
  • Raab, K. & Wagner, R. (2018). Disposal behavior of extreme poor people Living in Guatemala at the Base of the Pyramid. Proceedings of 20th International Conference on Solid Waste (ICSW 2018).
  • Aliyev, F. & Wagner, R. (2017). Green luxury: new divide in positioning strategies needed? Proceedings of the Strategica Conference 2017, Bucharest, 585 – 594.
  • Ehrhardt, C., Zulauf, K., Wagner, R., Sanchez Bengoa, D., Hermannsdóttir, A. & Kaufmann, H. (2017). Assessment of usefulness of communication channels for European entrepreneurs. Proceedings of the 14th CIRCLE Conference in Warsaw.
  • Froch, M., Falkenreck, C., & Wagner, R. (2017). Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model. Proceedings of the IMP Asia Conference, Kuala Lumpur.
  • Keim, C. & Wagner, R. (2017). Back in time to move forward: an empirical study on luxury fashion vintage drivers. Proceedings of the Global Fashion Conference 2017, Vienna.
  • Qian, C., Seuring, S., & Wagner, R. (2017). Inter-firm relationship quality and supply chain integration: a review of buyer’s and supplier’s perspective. Proceedings of the EurOMA Conference 2017, Edinburgh.
  • Raab, K. & Wagner, R. (2017). Assessing emotions in sales interactions: a reaction time-based procedure. Proceedings of the Global Sales Science Institute 2017 Conference, Houston University.
  • Raab, K. & Wagner, R. (2017). Contemporary Disposal Practices of the Poorest: A Cross Cultural Research Project, Proceedings of the 17th Cross Cultural Research Conference, Hawaii.
  • Raab, K. & Wagner, R. (2017). Social impacts of the solid waste and tourism issues: how to involve locals and tourists alike in sustainable waste management. Conference on Sustainable Tourism in Small Island Developing States. University of the Seychelles.
  • Raab, K., Zulauf, K. & Wagner, R. (2017). Marketing concepts and their relevance at the BoP - consolidating research on entrepreneurship to alleviate poverty. Proceedings of the EMAC 46th Annual Conference, University of Groningen.
  • Schuster, O., Falkenreck, C. & Wagner, R. (2017). A technology acceptance model for entrepreneurs. Proceedings of the EMAC 46th Annual Conference, University of Groningen.
  • Singh, S. & Wagner, R. (2017). National dynamics of home-grown business in India, Consortium for International Marketing ResearchCIMaR 2017, Florence.
  • Singh, S. & Wagner, R. (2017). Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India. Proceedings of the Strategica Conference 2017, Bucharest, 563-572.
  • Tamanini, C. & Wagner, R. (2017). Post-crises response strategies: a combined model to manage brand crises. Proceedings of the Strategica Conference 2017, Bucharest, 801-812.
  • Ürkmez, T. & Wagner, R. (2017). Retail therapy and accessible luxury consumers: a qualitative assessment on Turkish and Polish consumers, The Mystique of Luxury Brands: Seoul Conference.
  • Wagner, R. & Raab, K. (2017). Religious Impacts on Disposal behavior: Does Religion Influence People's Disposal Behavior? Proceedings of the 17th Cross Cultural Research Conference, Hawaii.
  • Wittkop, A.M., Zulauf, K. & Wagner, R. (2017). How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence. In: A. Zbuchea (ed.): Entrepreneurship - Challenges and Opportunities in the 21st Century, SNSPA, Bucharest.
  • Aliyev, F., Ürkmez, T. & Wagner, R, (2016). An extensive glance at luxury research domain 2000-2014: a bibliometric analysis. Proceedings of the Academy of Marketing Science World Congress, Paris.
  • Cubero-Dubinskaya, E., Hagen, B., Wagner, R. & Zulauf, K. (2016). Exploring country institutional profiles on entrepreneurial orientation, Proceedings of 15th International Entrepreneurship Forum Conference, Venice.
  • Cubero-Dubinskaya, E., Hagen, B., Wagner, R., Zulauf, K. & Herrmansdottir, A. (2016). Exploring country institutional profiles on entrepreneurial orientation, in: J. Puck, T. Lindner, and M. Putzhammer (eds.): Liabilities of Foreignness versus the Value of Diversity. Proceedings of the EIBA Conference 2017, Vienna.
  • Falkenreck, C. & Wagner, R. (2016). The Internet of things and customer apprehension in relationship marketing - a quantitative approach. Proceedings of the EMAC Regional Conference 2017, Sarajevo.
  • Gismano, M., Ürkmez, T. & Wagner, R. (2016). Influence of color coded nutrition labels on perceived healthfulness. Proceedings of theInternational Conference on Marketing and Consumer Psychology, Bangkok.
  • Kovacs, D, Ürkmez, T, Brockhaus, D, Wagner, R & Zulauf, K (2016). Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary. Proceedings of Strategica 2016 - Opportunities and Risks in the Contemporary Business Environment, Tritonic, Bucharest, pp. 383 - 394.
  • Ngassa, C., Ürkmez, T. & Wagner, R. (2016). How effective is language on websites for odd price perceiving? Proceedings of the International Conference on Marketing and Consumer Psychology, Bangkok.
  • Nürnberger, E, Zulauf, K. & Wagner, R (2016). The expression of emotions in negotiations: an experimental investigation on emotion behavior of German and Italian negotiators. 6th International Biennale on Negotiation, Novancia Business School, Paris, pp. 31.
  • Qian, C., Seuring, S. & Wager, R. (2016). A review of relationship quality in supply chains. Proceedings of the EurOMA Conference 2016, Trondheim.
  • Qian, C., Seuring, S., Wagner, R. (2016). Integrating relationship quality into supply chain management: A structured literature Review, Proceedings of the 5th P&OM conference, Havana.
  • Rochetti, L., Ürkmez, T. & Wagner, R. (2016). Differences in consumer behavior and lifestyle between sportsmen and couch potatoes. Proceedings of the World Business Congress 2017, London, pp. 42 – 48.
  • Scarpa, A., Ürkmez, T. & Wagner, R. (2016). Infiltrating the mobile device through subliminal multiple exposures. Proceedings of the International Conference on Marketing and Consumer Psychology, Bangkok.
  • Sanchez Bengoa, D.S., Ganassali, S., Rajala, A., Trevisan, I., Van Berkel, J., Zulauf, K. & Wagner, R. (2016). Students’ learning outcomes from a multicultural learning environment. In: D. Vrontis, Y. Weber, & E. Tsoukatos (eds.): Proceedings of the 9th Annual EuroMed Academy of Business Conference: Innovation, Entrepreneurship and Digital Ecosystems, Warsaw.
  • Schmitz, A., Ürkmez, T. & Wagner, R. (2016). Consumer behavior on fairtrade labelled products. Proceedings of the International Conference on Entrepreneurship, Global Business, Economics, Finance, and Social Sciences, Mumbai.
  • Schuster, O., Falkenreck, C. & Wagner, R. (2016). The acceptance of mobile payments in the German retail market. Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary Business, Tritonic, Bucharest, pp. 283 - 295.
  • Ürkmez, T. & Wagner, R. (2016). Retail Therapy: A qualitative study conducted in Poland and Turkey. Proceedings of the International Conference on Marketing and Consumer Psychology, Bangkok.
  • Wagner, R., Maroufkhani, P. & Ürkmez, T. (2016). Research in entrepreneurship ecosystems: a systematic review. Proceedings of the International Conference on Entrepreneurship, Global Business, Economics, Finance, and Social Sciences, Mumbai.
  • Peshkova, A., Ürkmez, T. & Wagner, R. (2015). The Russian luxury markets: an entrepreneurial opportunity. Global Economy, International Business and Russia in New Geopolitical Conditions, Ural State University of Economics, Ural State University of Economics Publishing House(176-182). Yekaterinburg.
  • Wagner, R. & Ürkmez, T. (2015). Luxury or necessity? Inclarity still exists. Collaboration in Research, European Marketing Academy. Brussels.
  • Schuster, O., Falkenreck, C. & Wagner, R. (2015). Entrepreneurial marketing in the last decade - a literature review. Proceedings of the 10th European Conference on Innovation and Entrepreneurship, Academic Conferences and Publishing International, Reading (644-654). UK.
  • Zulauf, K., Wagner, R., Ürkmez, T., Brockhaus, D., Raab, K., Schuster, O. & Keul, M. (2015). BoP and entrepreneurship: the intersection of two research path. Proceedings of the 10th European Conferences in Innovation and Entrepreneurship (749-756). Reading (UK): Academic Conferences and Publishing International.
  • Keul, M., Wagner, R. & Brandt-Pook, H. (2014). Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung. Tagungsband zur Multikonferenz Wirtschafts- informatik 2014 (479-489). Universität Paderborn.
  • Schlobohm, S., Wagner, R. & Zulauf, K. (2014). A review of brand love - conceptual considerations and their relevance for business.Proceedings of the 2014 AMS Annual Conference, Academy of Marketing Science.
  • Wagner, R. (2014). Emotionen im crossmedialen Dialog: Messen - Steuern – Kontrollieren. In Deutscher Dialogmarketing Verband (Hrsg.). Dialogmarketing Perspektiven 2013/2014: Tagungsband 8. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing (9-24). Wiesbaden: Springer & Gabler.
  • Wagner, R. & Ürkmez, T. (2014). The relativity of luxury: an attempt at conceptual clarification. Shifts in and global competitiveness, markets, and consumers: is management prepared for a new business paradigm? International Management Development Association (303-313).
  • Falkenreck, C. & Wagner, R. (2013). Do customer club memberships really enhance reputation, customer satisfaction and loyalty in B-to-B relationships? Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul.
  • Zulauf, K., Oswald, A. & Wagner, R. (2013). Hierarchical bayes approach for analyzing the impact of labeling on the country of origin effect. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World., EMAC. Istanbul.
  • Zulauf, K. & Wagner, R. (2013). The impact of issue authority allocation in business negotiations: who benefits from post negotiation procedures?. Proceedings of the 26th European Conference on Operational Research. Rom.
  • Parwoll, M. & Wagner, R. (2012).The impact of missing values on PLS model fitting. Challenges at the Interface of Data Analysis, Computer Science, and Optimization (537-544). Berlin: Springer.
  • Zulauf, K. & Wagner, R. (2012). Power shift paradox in retailer-manufacturer negotiations: how to take advantage of the channel power shift? Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers. Lisbon.
  • Honsel, L., Klaus, M. & Wagner, R. (2011). Consumer fanaticism: a typology of fans related to fan motivation and personality traits. Proceedings of Australia & New Zealand Marketing Academy 2011 Conference.
  • Klaus, M. & Wagner, R. (2010). Gaining 'consumer insights' from influential actors in weblog network. Classification as a Tool for Research (553-560). Berlin: Springer.
  • Klaus, M., Schwerdtfeger, J. & Wagner, R. (2010). Targeting key influentials for direct marketing activities in social networks: methodical progress and an application. Proceedings of Australia & New Zealand Marketing Academy 2010 Conference. Christchurch (New Zealand): University of Canterbury, Department of Management.
  • Wagner, R. (2010). Open Source Engineering mit Web2.0-Diensten. Tagungsband der Jahrestagung des Institute for Competitive Intelligence (8-22).
  • Falkenreck, C. & Wagner, R. (2009). Broadening the view on customers` propensity to leave a relationship'. Building Bridges Connects People, 17th International Colloquium in Relationship Marketing. Maastricht.
  • Wagner, R. (2009). Wege aus der Krise - Anmerkungen aus Theorie und Praxis. Tagungsband der ICI-Konferenz „Wege aus der Krise – Mit Competitive Intelligence das eigene Unternehmen stärken. Bad Nauheim.
  • Wagner, R. & Scholz, S. (2009). The nonlinearity of strategic uncertainty and environmental scanning behavior. An empirical study of managerial information seeking and processing activities. Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten (147-158). Boizenburg:  VHW-Verlag.
  • Wagner, R., Ontrup, J. & Scholz, S. (2009). Event detection in environmental scanning: news from a hospitality industry newsletter. Cooperation in Classification and Data Analysis (161-168). Berlin: Springer.
  • Klaus, M., Schwerdtfeger, J. & Wagner, R. (2009). Assessing digital social networks for marketing communication - the case of MySpace.com. Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References? Nantes.
  • Klaus, M., Schwerdtfeger, J. & Wagner, R. (2009). Marketing communication to and with net citizens: Targeting by means of a social network analysis approach. Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action, The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers (163-177). Berlin.
  • Klaus, M. & Wagner, R. (2009). Identifying influential communicator to gain "Consumer Insights" on weblog networks. Proceedings of Australia & New Zealand Marketing Academy 2009 Conference, (1-8).
  • Scholz, S. & Wagner, R. (2009). Classification in marketing science. Cooperation in Classification and Data Analysis (99-106). Berlin: Springer.
  • Wagner, R. & Klaus, M. (2009). Exploring the interaction structure of weblogs. Advances in Data Analysis, Data Handling and Business Intelligence (545-552). Berlin: Springer.
  • Wagner, R. & Schwerdtfeger, J. (2009). Enhancing target group selection using belief functions. In Fleischman, B., Borgwardt, K., Klein, R. & Tuma, A. (eds.), Operations Research Proceedings 2008, (419-424). Berlin Heidelberg: Springer.
  • Falkenreck, C., Paulssen, M. & Wagner, R. (2008). Antecedents of company reputation transfer in B2B markets: Empirical evidence from five different cultures. Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought. Brighton.
  • Falkenreck, C. & Wagner, R. (2008). Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures. Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness. Beijing.
  • Wagner, R. & Falkenreck, C. (2008). Modeling culture's impact on reputation transfer in direct marketing. Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference, Academy of Marketing Science (115-120). New Orleans.
  • Wagner, R. (2008). Classifying contemporary marketing practices. Data Analysis, Machine Learning, and Applications (489-496). Berlin: Springer.
  • Wagner, R. (2008). Consistency of relationship marketing practices in transition economies. Proceedings of the 37th (EMAC) Conference, Marketing Landscapes: A Pause for Thought. Brighton.
  • Klaus, M. & Wagner, R. (2008). Exploring the interaction structure of weblogs. Proceedings of the 32nd GfKl Annual Conference (545-552). Hamburg: Springer.
  • Wagner, R. (2008). Konkurrenzanalyse: Handwerk, Kunst oder Wissenschaft? Proceedings der 30. Online-Tagung der DGI / 60. Jahrestagung der DGI (201-209). Frankfurt: DGI.
  • Wagner, R., Hotho, A. & Scholz, S.  (2007). The dark side of competitive intelligence: technocrats at work. Proceedings of the 2007 European Competitive Intelligence Summit, Society of Competitive Intelligence Professionals, Alexandria (Virginia): Idea Publishing.
  • Wagner, R. (2006). Patterns of associations in finite sets of items. Data Science and Classification (279-286). Berlin: Springer.
  • Decker, R., Scholz, S. & Wagner, R. (2006). Growing clustering algorithms in market segmentation: defining target groups and related marketing communication. Data Analysis Classification and Forward Search (23-30). Berlin: Springer.
  • Scholz, S., Meißner, M. & Wagner, R. (2006). Robust preference measurement: A simulation study of erroneous and ambiguous judgement's impact on AHP and conjoint analysis. Proceedings of OR 2005 (613-618). Berlin: Springer.
  • Wagner, R., Wetzels, M. & Winklhofer, H. (2005). Measurement equivalence in cross-cultural-research: The case of formative measurement models. Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference, European Marketing Academy. Milan.
  • Decker, R., Scholz, S. & Wagner, R. (2005). Mining consumption and nutrition patterns for marketing communication. Classification and Data Analysis 2005 (91-94). Parma.
  • Wagner, R. (2005). Mining promising qualification patterns. Innovations in Classification, Data Science, and Information Systems (249-256). Berlin: Springer.
  • Wagner, R. & Beinke, K. (2004). Identifying patterns of consumer response to price endings. Proceedings of the 2004 Fordham University Behavioral Pricing Conference (94-107). New York.
  • Wagner, R. (2004). Marketing in transition economies: lessons learned from Russia. Proceedings of the International Conference on Business Capacity Development and Economic Regeneration. Dundee: University of Abertay.
  • Wagner, R. & Pels, J. (2004). Patterns of marketing Practices in transition economies. Proceedings of the Irish Academy of Management Annual Conference. Dublin.
  • Wagner, R. (2003). Are odd prices meaningful price thresholds? An investigation by generalised cross validation. Marketing: Responsible and Relevant? Proceedings of the 32nd EMAC Conference. Glasgow.
  • Wagner, R. (2001). Testing the Lag of multiple competitive reaction. In Breivik, E., A., Falkenberg, W. & K. Gronhaug, K. (eds.), Rethinking European Marketing, Proceedings from the 30th EMAC Conference. Norway, Bergen.
  • Wagner, R. (1999). Remarks on the behavioristic analysis of competitive reactions. Workshop on Operations Research in Marketing. Vienna, Universität Wien.

 

 

Book Chapters          

  • Aliyev, F., Ürkmez, T. & Wagner, R. (2017). An extensive glance at luxury research domain 2000–2014: A bibliometric analysis. In Rossi, P. (ed.), Marketing at the Confluence between Entertainment and Analytics (347-351). Berlin: Springer.
  • Schlobohm, S., Zulauf, K. & Wagner, R. (2016). A review of brandlove: conceptual considerations and their relevance for business. In Obal, M., Krey, N. & Bushardt, C. (eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (343-348). Berlin: Springer.
  • Larsen, F., Wagner, R. & Hartmann, A. (2015). Brands and branding in the non-profit sector - theoretical overview and discussion. In Smyczek, S.  & Matysiewicz, J. (eds.), Social Exclusions in Europe - Marketing Perspective, Publishing House of the University of Economics in Katowice (189-200). Katowice.
  • Hartmann, A., Wagner, R. & Larsen, F. (2015). Identity and image dynamics - managing social exclusion in profitable ways.In Smyczek, S. & Matysiewicz, J. (eds.), Social Exclusions in Europe - Marketing Perspective, Publishing House of the University of Economics in Katowice (244-254). Katowice.
  • Wagner, R. (2013). Unternehmen als Akteure und Objekte des Dialogs. In Vögele, S., Gerdes, J. & Hesse, J. (eds.), Festschrift 10 Jahre SVI, (59-72). Wiesbaden: Gabler.
  • Wagner, R. (2011). Websites and blogs. In Mansvelt, J. & Robbins, P. (eds.), Green consumerism: An A-to-Z guide, (460-465). CA, Thousand Oaks: SAGE Publications.
  • Parwoll, M. & Wagner, R. (2011). Direct marketing for best-agers: in dialogue with challenging customers. In Bornemeyer, C. S. (eds.), Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport, (19-40). Bad Honnef: Bock.
  • Wagner, R. (2011). Neue Medien im Kundendialog - Ein Überblick zu den Kommunikationsdiensten des Web 2.0. In Lietzau, W. B. (eds.), Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele, Deutsche Gesellschaft für Verbandsmanagement e.V. (DGVM), (90-104). Bonn.
  • Wagner, R. (2009). Service level. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (1431-1433). Thousand Oaks: Sage.
  • Wagner, R. (2009). Wholesale sector.In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (1713-1714). Thousand Oaks: Sage.
  • Wagner, R. (2009). Best Buy. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (141-142). Thousand Oaks: Sage.
  • Wagner, R. (2009). Competitive advantages of nations. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (357-358). Thousand Oaks: Sage.
  • Wagner, R. (2009). Chicago school/Chicago boys. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (260-262), Thousand Oaks: Sage.
  • Wagner, R. & Michaeli, R. (2009). Competitive Intelligence. In Litzcke SM, M. (eds.), Sicherheit in Organisationen, (13-31). Frankfurt am Main: Verlag für Polizeiwissenschaft.
  • Wagner, R. (2009). Market imperfections theory. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (1076-1077). Thousand Oaks: Sage.
  • Wagner, R. (2009). Industrial espionage. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (859-863). Thousand Oaks: Sage.
  • Wagner, R. & Klaus, M. (2008). Cultural impacts on the spread of mobile Commerce: An international comparison. In Unhelkar, B. (eds.), Handbook of Research on Mobile Business, (245-259). Hershey: IGI Global.
  • Scholz, S. & Wagner, R. (2008). Scanning multimedia business environments. In Pagani, M., (eds.), Encyclopedia of Multimedia Technology and Networking, (1257-1263). Hershey: IGI Global.
  • Meißner, M., Scholz, S. & Wagner, R. (2008). Marketing research using multimedia technologies. In Pagani M, (eds.), Encyclopedia of Multimedia Technology and Networking, (880-886). Hershey: IGI Global.
  • Wagner, R. & Meißner, M. (2008). Multimedia for direct marketing. In Pagani, M., (eds.), Encyclopedia of Multimedia Technology and Networking, (978-985). Hershey: IGI Global.
  • Wagner, R. & Klaus, M. (2008). Mobile direct marketing. In Unhelkar, B. (eds.), Handbook of Research on Mobile Business, (269-281). Hershey: IGI Global.
  • Wagner, R. (2008). Customizing multimedia with multi-trees. In Pagani, M., (eds.), Encyclopedia of Multimedia Technology and Networking, (318-323). Hershey: IGI Global.
  • Decker, R. & Wagner, R. (2007). Fehlende Werte: Ursachen, Konsequenzen und Behandlung. In Hermann, A., H. (eds.), Handbuch der Marktforschung, (53-79). Wiesbaden: Gabler.
  • Scholz, S. & Wagner, R. (2006). Autonomous environmental scanning in the World Wide Web. In Walters, B., T. (eds.), IT-enabled Strategic Management: Increasing Returns for the Organization, (213-242). Hershey: Idea Publishing.
  • Decker, R. & Wagner, R. (2006). Marketing. In Becker FG., (eds.), Einführung in die Betriebswirtschaftslehre, (163-199). Berlin: Springer.
  • Wagner, R. & Scholz, S. (2005). The quality of prior information structure in business planning. An experiment in environmental scanning. In Fleuren, H., den Hertog, D. & Kort, P. (eds.), Operations Research Proceedings 2004, (238-245). Berlin: Springer.
  • Wagner, R., Scholz, S. & Decker, R. (2005). The number of clusters in market segmentation. In Baier, D., Decker, R. & Schmidt-Thieme, L. (eds.), Data Analysis and Decision Support, (157-176), Berlin: Springer.
  • Wagner, R. (2004). Kundenmanagement in wachsenden Märkten. In Decker, R. & Wartenberg, F. (eds.), Vertriebs- und Kundenmanagement: Marketingmethoden im Einsatz, (231-253). Lohmar: Eul.
  • Decker, R. & Wagner, R. (2001). Assoziationsanalyse. In Diller, H., (eds.), Vahlens großes Marketing-Lexikon, (67). München: Vahlen.
  • Decker, R. & Wagner, R. (2001). Konkurrenzforschung (Competitive Intelligence). In Diller, H., (eds.), Vahlens großes Marketing-Lexikon, (805-808). München: Vahlen.
  • Decker, R. & Wagner, R. (2001). Marketing-Informationsysteme (MAIS). In Diller, H., (eds.), Vahlens großes Marketing-Lexikon, (982-984).  München: Vahlen.
  • Decker, R. & Wagner, R. (2001). Data Mining. In Diller, H., (eds.), Vahlens großes Marketing-Lexikon, (255-258). München: Vahlen.
  • Wagner, R. (1999). Modeling and measuring of competitive reactions to changes of marketing mix at the retail level. In Gaul, W. & Locarek-Junge, H. (eds.), Classification in the Information Age: Studies in Classification, Data Analysis, and Knowledge Organization, (536-544). Berlin: Springer.
  • Decker, R. & Wagner, R. (1999). Log-lineare Modelle und Logit. In Homburg, C. (eds.), Marktforschung: Methoden, Anwendungen, Praxisbeispiele, (549-578). Wiesbaden: Gabler.
  • Decker, R. & Wagner, R. (1999). Fehlende Werte in der Marktforschung. In Homburg, C. (eds.), Marktforschung: Methoden, Anwendungen, Praxisbeispiele, (79-98). Wiesbaden: Gabler.

 

Practice-Oriented  Journal Articles

  • Wagner, R. & Krause, J. (2011). Akzeptanz von Social Media bei     Vorständen: Die richtigen Argumente finden. Social Media Magazin, 40-42.
  • Wagner, R. (2011). Integriertes Marketing: Der Kunde im Fokus. Acquisa, 28-30.
  • Wagner, R. (2009). Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit. impresso Zeitschrift für Zeitschriftenmacher, 42-46.
  • Wagner, R. (2008). Dialog ohne Grenzen 5 Thesen. /Direkt+, 24-25.
  • Wagner, R. (2007). Direktmarketing in Russland: Der Schlüssel zu den russischen Wachstumsmärkten. Direktmarketing Praxis, 5, 16-17.
  • Wagner, R. & Scholz, S.  (2007). CI im Einsatz: Technologien zur Informationssuche, -bewertung und Aufbereitung. Information - Wissenschaft & Praxis, 58, 347-354.
  • Decker, R. & Wagner, R. (1997). Die Marktforschung als Hilfsmittel zur Bewältigung der Bäderkrise. Heilbad und Kurort, 49, 123-12

Emerald Outstanding Paper Award   2019

Petljak, K., Zulauf, K., Stulec, I., Seuring, S. & Wagner, R. (2018).

Green supply chain management in food retailing: survey-based evidence

in Croatia. Supply Chain Management: An International Journal, 23(1), 1- 15.

 

Highly Commended Award 2019

Paolino, C. Ürkmez, T. & Wagner, R. (2019). The stained balance between ubiquity and exclusivity for different levels of luxury, Luxury Brands Conference, Tokyo.

 

Best Paper Award  2018

Raab, K. & Wagner, R. (2018). Disposal behavior of extreme poor people in
Guatemala living at the base of the pyramid, 20th International Conference on Solid Waste Sydney.

 

Innovation & Entrepreneurship Teaching Excellence Award  2018

Brockhaus, D., Wagner, R. & Zulauf, K. (2018). Marketing Communication Innovativeness of European Entrepreneurs (MARCIEE), University of Aveiro, Portugal.

 

Best Paper Award  2016

Ürkemz T. & Wagner, R. (2016). Retail therapy: A Qualitative Study Conducted in

Turkey & Poland, International Conference on Marketing & Consumer Psychology,

Bangkok.

 

E-learning Award  2011

Wagner, R. & Bloch, K. (2011). Virtual Negotiation Learning Space, University of Kassel, Germany.

 

Teaching Innovation Award   2010

Wagner, R. & Bloch, K. (2011). Forschungsseminar zum Verhandlungsmanagement, Virtual Negotiation Learning Space, University of Kassel, Germany.

 

Emerald Highly Recommended Award   2006

Decker, R.; R. Wagner, R. & Scholz, S. (2005).

An Internet-Based Approach to Environmental Scanning

in Marketing Planning, Marketing Intelligence and Planning,

Vol. 23, No. 2, 189 – 199.

 

Lise Meitner Habilitation Grant    2003

 

Young Researcher Award  2002

International Federation of Classification Societies (IFCS)

OR Spectrum

Area Editor  2011-2015

 

International Journal of E-Entrepreneurship & Innovation

Editorial Review Board 2014 - present

 

Management Dynamics in the Knowledge Economy

Editorial Review Board  2016 – present

 

Frontiers in Sustainability

Editorial Review Board 2020 – present

OR Spectrum

Area Editor 2011-2015

 

International Journal of E-Entrepreneurship & Innovation

Editorial Review Board  2014 - present

 

Management Dynamics in the Knowledge Economy

Editorial Review Board  2016 – present

 

Frontiers in Sustainability

Editorial Review Board   2020 – present