EDUCATION                                                                                                                                                 

University of Bielefeld

  • Habilitation - 2008 “Complex Patterns in Marketing Management”   
  •  PhD (Dr. rer.pol.) - 2000  “Modeling Multiple Competitive Interactions”  
  • Business Administration Diploma Degree  -  1995

ACADEMIC APPOINTMENTS                                                                                                                                           

University of Kassel

  • Professor of Marketing/ Chair for Sustainable Marketing 2019-Present   
  • SVI-Endowed Professor for International Direct Marketing 2006-2019
  • Coordinator of ERASMUS+ Strategic Partnership MARCIEE (Marketing Communication Innovativeness of European Entrepreneurs)  2014-2017
  • Dean of the Faculty of Economics and Management  2013-2016

University of Bielefeld

  • Assistant Professor (Habilitand) in the Marketing Department  2000-2006
  • Research Assistant and Doctoral Student  1995-2000

 

Best Paper Award  2022
Hassoune, A., Schneider-Cechella, F. & Wagner, R. (2022). Google maps augmented reality and smart tourism in Europe: An extended technology acceptance model. STRATEGICA International Conference, Bucharest.

 

Best Presentation Award  2021

Singh, S. & Wagner, R. (2021): Indian Wine Entrepreneurs: Seizing Post Covid Revenge Travel Opportunities, Brawijaya International Conference on Economics, Business and Finance 2021, Bali.

 

Emerald Outstanding Paper Award  2019

Petljak, K., Zulauf, K., Stulec, I., Seuring, S. & Wagner, R. (2018).

Green supply chain management in food retailing: survey-based evidence

in Croatia. Supply Chain Management: An International Journal, 23(1), 1- 15.

 

Highly Commended Award  2019

Paolino, C. Ürkmez, T. & Wagner, R. (2019). The stained balance between ubiquity and exclusivity for different levels of luxury, Luxury Brands Conference, Tokyo.

 

Best Paper Award  2018

Raab, K. & Wagner, R. (2018). Disposal behavior of extreme poor people in
Guatemala living at the base of the pyramid, 20th International Conference on Solid Waste Sydney.

 

Innovation & Entrepreneurship Teaching Excellence Award  2018

Brockhaus, D., Wagner, R. & Zulauf, K. (2018). Marketing Communication Innovativeness of European Entrepreneurs (MARCIEE), University of Aveiro, Portugal.

 

Best Paper Award  2016

Ürkemz T. & Wagner, R. (2016). Retail therapy: A Qualitative Study Conducted in

Turkey & Poland, International Conference on Marketing & Consumer Psychology,

Bangkok.

 

E-learning Award  2011

Wagner, R. & Bloch, K. (2011). Virtual Negotiation Learning Space, University of Kassel, Germany.

 

Teaching Innovation Award   2010

Wagner, R. & Bloch, K. (2011). Forschungsseminar zum Verhandlungsmanagement, Virtual Negotiation Learning Space, University of Kassel, Germany.

 

Emerald Highly Recommended Award   2006

Decker, R.; R. Wagner, R. & Scholz, S. (2005).

An Internet-Based Approach to Environmental Scanning

in Marketing Planning, Marketing Intelligence and Planning,

Vol. 23, No. 2, 189 – 199.

 

Lise Meitner Habilitation Grant    2003

 

Young Researcher Award  2002

International Federation of Classification Societies (IFCS)

OR Spectrum

Area Editor  2011-2015

 

International Journal of E-Entrepreneurship & Innovation

Editorial Review Board 2014 - present

 

Management Dynamics in the Knowledge Economy

Editorial Review Board  2016 – present

 

Frontiers in Sustainability

Editorial Review Board 2020 – present

OR Spectrum

Area Editor 2011-2015

 

International Journal of E-Entrepreneurship & Innovation

Editorial Review Board  2014 - present

 

Management Dynamics in the Knowledge Economy

Editorial Review Board  2016 – present

 

Frontiers in Sustainability

Editorial Review Board   2020 – present

Publikationen

2024

Higueras-Castillo, E., Liébana-Cabanillas, F., Dos Santos, M. A., Zulauf, K., & Wagner, R. (2024). Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles. Sustainable Development, 4, TBD. https://doi.org/10.1002/sd.2932
Grimm, M. S., & Wagner, R. (2024). Challenging the linearity assumption of intra-brand image confusion. Journal of Marketing Analytics, 12(2), 355 – 374. https://doi.org/10.1057/s41270-022-00202-6

2023

Singh, S., & Wagner, R. (2023). Indian wine tourism: new landscape of international spillovers. Journal of Asia Business Studies, 17(5), 951–970. https://doi.org/10.1108/JABS-01-2022-0004
Grimm, M. S., & Wagner, R. (2023). Empirical Validation of the 10-Times Rule for SEM. In L. Radomir, R. Ciornea, H. Wang, Y. Liu, C. M. Ringle, & M. Sarstedt (Eds.), State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond (1st ed., pp. 1–597). Cham: Springer Proceedings in Business and Economics. https://doi.org/10.1007/978-3-031-34589-0_1
Qian, C., Wagner, R., Seuring, S., & Dion, P. A. (2023). Efficacy of supply chain relationships - differences in performance appraisals between buyers and suppliers. Operations Management Research, TBD. https://doi.org/10.1007/s12063-023-00354-3
Wagner, R., & Kabalska, A. (2023). Between Involvement and Profit: Value (Un-)Captured by a Born-Social Start-Up. Journal of Social Entrepreneurship, TBD. https://doi.org/10.1080/19420676.2023.2199765
Wagner, R., & Singh, S. (2023). Consumers’ body image expressions: Reflection of a Snow White or an Evil Queen. Frontiers in Psychology, 14, 1097740. https://doi.org/10.3389/fpsyg.2023.1097740
Wagner, R., Baidoun, S. D., & Salem, M. Z. (2023). The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency. Online Information Review, TBD. https://doi.org/10.1108/OIR-12-2021-0666
Zulauf, K., & Wagner, R. (2023). Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm. Operations Research Forum, 4(1), 19. https://doi.org/10.1007/s43069-023-00206-7

2022

Capasa, L., Zulauf, K., & Wagner, R. (2022). Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 686–703. https://doi.org/10.3390/jtaer17020036
Migliore, G., Wagner, R., Cechella, F. S., & Liébana-Cabanillas, F. (2022). Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory. Information Systems Frontiers, 24(6), 2099–2122. https://doi.org/10.1007/s10796-021-10237-2
Zulauf, K., & Wagner, R. (2022). Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping. Management Dynamics in the Knowledge Economy, 10(1), 1–18. https://doi.org/10.2478/mdke-2022-0001
Wagner, R., & Kabalska, A. (2022). Sustainable value in the fashion industry: A case study of value construction/destruction using digital twins. Sustainable Development, TBD. https://doi.org/10.1002/sd.2474

2021

Zulauf, K., & Wagner, R. (2021). Negotiation Power and the Impact of Gender Differences. Businesses, 1, 205–213. https://doi.org/10.3390/businesses1030015
Qian, C., Seuring-Stella, S., Wagner, R., & Dion, P. A. (2021). Personal and organizational level relationships in relational exchanges in supply chains - a bottom-up model. Supply Chain Management: An International Journal, 26(1), 32–47. https://doi.org/10.1108/scm-12-2019-0441
Qian, C., Seuring-Stella, S., & Wagner, R. (2021). A review of inter-firm relationship quality in supply chains. Journal of Business and Industrial Marketing, 2187–2200. https://doi.org/10.1108/jbim-05-2019-0199
Zulauf, K., Cechella, F. S., & Wagner, R. (2021). The bidirectionality of buying behavior and risk perception: an exploratory study. The International Review of Retail, Distribution and Consumer Research, 1–25. https://doi.org/10.1080/09593969.2021.1936596
Zulauf, K., & Wagner, R. (2021). Urban and rural sustainability: divergent concepts and their consequences for marketing. Frontiers in Sustainability, 2, TBD. https://doi.org/https://doi.org/10.3389/frsus.2021.670866
Singh, S., Wagner, R., & Raab, K. S. (2021). India’s new-found love for wine tourism: a decanter of expectations and change. International Journal of Wine Business Research, 33(3), 313–335. https://doi.org/10.1108/IJWBR-05-2020-0021
Grimm, M. S., & Wagner, R. (2021). Intra-brand image confusion: effects of assortment width on brand image perception. Journal of Brand Management, 28(4), 446–463. https://doi.org/10.1057/s41262-020-00225-3
Zulauf, K., & Wagner, R. (2021). Online Shopping Therapy: If You Want to Be Happy, Shop around. Journal of International Consumer Marketing, 1–14. https://doi.org/10.1080/08961530.2021.1955425
Zulauf, K., & Wagner, R. (2021). Intuitive and Deliberative Decision-Making in Negotiations. Management Dynamics in the Knowledge Economy, 9(3), 293–306. https://doi.org/10.2478/mdke-2021-0020

2020

Salem, M., Raab, K., & Wagner, R. (2020). Solid waste management: The disposal behavior of poor people living in Gaza Strip refugee camps. Resources, Conservation and Recycling, 104550. https://doi.org/10.1016/j.resconrec.2019.104550
Qian, C., Seuring, S., & Wagner, R. (2020). Reviewing interfirm relationship quality from a supply chain management perspective. Management Review Quarterly, 71(3), 625–650. https://doi.org/10.1007/s11301-020-00195-5
Wagner, R., & Grimm, M. S. (2020). The Impact of Missing Values on PLS, ML and FIML Model Fit. Archives of Data Science, Series A, 6(1), P04. https://doi.org/10.5445/KSP/1000098011/04
Khalid, R. U., Seuring-Stella, S., & Wagner, R. (2020). Evaluating supply chain constructs in the base of the pyramid environment. Journal of Cleaner Production, 270, 122415. https://doi.org/10.1016/j.jclepro.2020.122415
Raab, K. S., Wagner, R., & Salem, M. (2020). "Feeling the waste’’ evidence from consumers’ living in Gaza Strip camps. Journal of Consumer Marketing, 37(7), 921–931. https://doi.org/10.1108/JCM-04-2019-3171
Rui, A., Schneider Cechella, F., Wagner, R., & Raab, K. (2020). Factors Influencing Italian Consumers’ Package-Free Purchase Intention. In AMA (Ed.), 2020 Summer Academic Conference (pp. 1–4).

2019

Maroufkhani, P., Wagner, R., Wan Ismail, W. K., Baroto, M. B., & Nourani, M. (2019). Big Data Analytics and Firm Performance: A Systematic Review. Information, 10(7), 226. https://doi.org/10.3390/info10070226
Singh, S., & Wagner, R. (2019). How Indian home-grown businesses outsmart the MNCs. European Business Review, 31(6), 849–869. https://doi.org/10.1108/EBR-03-2017-0052
Aliyev, F., Wagner, R., & Seuring, S. (2019). Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles. Sustainability, 11(12), 3268. https://doi.org/10.3390/su11123268
Wagner, R., & Horn, R. (2019). Advancing reputation measurement: evolving toward improved quantitative assessments. Marketing Intelligence and Planning, ahead of print. https://doi.org/10.1108/MIP-10-2018-0448
Timokhina, G. S., Taylan, U., & Wagner, R. (2019). Cross-Cultural Variations in Consumer Behavior. A Literature Review of International Studies. South East European Journal of Economics and Business, 13(2), 49–71. https://doi.org/10.2478/jeb-2018-0012

2018

Raab, K., & Wagner, R. (2018). A literature review on entrepreneurship at the Base-of-the-Pyramid: how B2B entrepreneurs make a difference in customer communication and CRM. In IMP (Ed.), IMP Conference 2018, Sri Lanka (pp. 1–6).
Petljak, K., Zulauf, K., Stulec, I., Seuring-Stella, S., & Wagner, R. (2018). Green supply chain management in food retailing: survey-based evidence in Croatia. Supply Chain Management: An International Journal, 2018(1), 1–15. https://doi.org/10.1108/SCM-04-2017-0133
Aliyev, F., Urkmez, T., & Wagner, R. (2018). A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis. Management Review Quarterly, 22(7), 1–32. https://doi.org/10.1007/s11301-018-00152-3
Wittkop, A., Zulauf, K., & Wagner, R. (2018). How Digitalization Changes the Internationalization of Entrepreneurial Firms: Theoretical Considerations and Empirical Evidence. Management Dynamics in the Knowledge Economy, 6(2), 193–207. https://doi.org/ 10.25019/MDKE/6.2.01
Raab, K., & Wagner, R. (2018). Disposal Behavior of Extreme Poor People Living at the Base of the Pyramid. In WASET (Ed.), Proceedings of 20th International Conference on Solid Waste (p. TBA). Sydney: WASET.
Falkenreck, C., & Wagner, R. (2018). Co-creation of value in the digital age: disruption management in B2B and B2G relationships. In IMP (Ed.), IMP Conference 2018, Sri Lanka (pp. 1–7).
Aliyev, F., Ürkmez, T., & Wagner, R. (2018). Luxury does not glitter equally for everyone. Journal of Brand Management, 2018/25(4), 337–350. https://doi.org/10.1057/s41262-017-0085-x
Sanchez Bengoa, D., Ganassali, S., Kaufmann, H.-R., Rajala, A., Trevisan, I., Van Berkel, G. J., Zulauf, K., & Wagner, R. (2018). Shared experiences and awareness from learning in a student multicultural environment: Measuring skills’ development in intercultural intensive programs. Journal of International Education in Business, 2018(1), 27–42. https://doi.org/10.1108/JIEB-01-2017-0006
Keim, C., & Wagner, R. (2018). Back in time to move forward: an empirical study on luxury fashion vintage drivers. Proceedings of the Global Fashion Conference 2017, 9(2), 87–102. https://doi.org/10.1080/20932685.2018.1432408

2017

Raab, K., & Wagner, R. (2017). Assessing emotions in sales interactions: a reaction time-based procedure. In Houston University (Ed.), Proceedings of the Global Sales Science Institute 2017 Conference (p. TBD). Houston: Houston University.
Wittkop, A., Zulauf, K., & Wagner, R. (2017). How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence. In A. Zbuchea (Ed.), Entrepreneurs. Entrepreneurship: Challenges and Opportunities for the 21st. (pp. 38–51). Bucharest: Tritonic. Retrieved from http://www.entrepreneurship.facultateademanagement.ro/wp-content/uploads/2017/05/Entrepreneurs-Entrepreneurship-2017.pdf
Wagner, R., & Singh, N. B. (2017). National dynamics of home-grown business in India. In CIMaR (Ed.), Consortium for International Marketing Research CIMaR 2017 (p. TBD). Georgia State University: Center for International Business Education and Research (CIBER).
Raab, K., Zulauf, K., & Wagner, R. (2017). Marketing Concepts And Their Relevance At The Bop - Consolidating Research On Entrepreneurship To Alleviate Poverty. In EMAC (Ed.), Proceedings of the EMAC 46th Annual Conference (p. TBD). Groningen: University of Groningen.
Schuster, O., Falkenreck, C., & Wagner, R. (2017). A technology acceptance model for entrepreneurs. In EMAC (Ed.), Proceedings of the EMAC 46th Annual Conference (p. TBD). Groningen: University of Groningen.
Wagner, R., & Raab, K. (2017). Religious Impacts on Disposal Behavior: DoesReligion Influence People’s Disposal Behavior? In F. Guzmán (Ed.), Proceedings of the Cross-Cultural Research Conference 2017 (p. TBA). http://crossculturalresearch.com: http://crossculturalresearch. com.
Maroufkhani, P., Wagner, R., & Wan Ismail, W. K. (2017). Research on Entrepreneurial Ecosystems: A Systematic Review. Journal of Enterprising Communities: People and Places in the Global Economy, 2017/12(4), 545–564.
Zulauf, K., Wagner, R., Sanchez Bengoa, D., Kaufmann, H.-R., Trevisan, I., Cubero-Dubinskaya, E., Hagen, B., Ganassali, S., Papp, J., Berkel, J., van der Veen, G., Rajala, A., Hermannsdóttir, A., & Zink, L. (2017). Report for Chambers of Commerce and Start-up Centres. Universität Kassel. Retrieved from urn:nbn:de:hebis:34-2017081853269
Falkenreck, C., & Wagner, R. (2017). The Internet of things – chance and challenge in industrial business relationships. Industrial Marketing Management, (66C), 181–195. https://doi.org/10.1016/j.indmarman.2017.08.007
Ehrhardt, C., Zulauf, K., Wagner, R., Sanchez Bengoa, D., Hermannsdóttir, A., & Kaufmann, H.-R. (2017). Assessment of Usefulness of Communication Channels for European Entrepreneurs. In 14th CIRCLE Conference (Ed.), Proceedings of the 14th CIRCLE Conference in Warsaw (p. TBD). Warsaw: CIRCLE Conference.
Aliyev, F., & Wagner, R. (2017). Green luxury: new divide in positioning strategies needed? In F. Pînzaru, A. Zbuchea, C. Brătianu, E. M. Vătămănescu, & A. Mitan (Eds.), Proceedings of the Strategica Conference 2017: Shift! Major challenges of today’s economy. (pp. 585–594). Bucharest: Strategica SNSPA.
Aliyev, F., & Wagner, R. (2017). Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions. Journal of International Consumer Marketing, 2018/30(3), 158–172. https://doi.org/10.1080/08961530.2017.1381872
Tamanini, C., & Wagner, R. (2017). Post-crises response strategies: a combined model to manage brand crises. In F. Pînzaru, A. Zbuchea, C. Brătianu, E. M. Vătămănescu, & A. Mitan (Eds.), Proceedings of the Strategica Conference 2017 Shift! Major challenges of today’s economy. (pp. 801–812). Bucharest: Strategica SNSPA.
Raab, K., & Wagner, R. (2017). Contemporary Disposal Practices of the Poorest: A Cross-Cultural Research Project. In F. Guzmán (Ed.), Proceedings of the Cross-Cultural Research Conference 2017 (p. TBA). http://crossculturalresearch.com: http://crossculturalresearch. com.
Froch, K., Falkenreck, C., & Wagner, R. (2017). Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model. In Tianjin University of Science and Technology (Ed.), Proceedings of the IMP Asia Conference (p. TBD). Kuala Lumpur: Tianjin University of Science and Technology.
Ürkmez, T., & Wagner, R. (2017). Retail Therapy and Accessible Luxury Consumers: A Qualitative Assessment on Turkish and Polish Consumers. Seoul: Curtin University.
Aliyev, F., Ürkmez, T., & Wagner, R. (2017). An Extensive Glance at Luxury Research Domain 2000-2014: A Bibliometric Analysis-Extended Abstract. In P. Rossi (Ed.), Marketing at the Confluence between Entertainment and Analytics (pp. 347–351). Berlin: Springer. https://doi.org/https://doi.org/10.1007/978-3-319-47331-4_62
Singh, N. B., & Wagner, R. (2017). Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India. In F. Pînzaru, A. Zbuchea, C. Brătianu, E. M. Vătămănescu, & A. Mitan (Eds.), Proceedings of the Strategica Conference 2017: Shift! Major challenges of today’s economy. (pp. 563–600). Bucharest: Strategica SNSPA.
Qian, C., Seuring-Stella, S., & Wagner, R. (2017). Inter-firm relationship quality and supply chain integration: a review of buyer’s and supplier’s perspective. In Heriot-Watt University (Ed.), Proceedings of the EurOMA Conference 2017 (pp. 1–10). Edinburgh: Heriot-Watt University.

2016

Cubero-Dubinskaya, E., Hagen, B., Wagner, R., & Zulauf, K. (2016). Exploring Country Institutional Profiles on Entrepreneurial Orientation. In J. Mitra, S. Arzeni, & M. Volpe (Eds.), The Globalisation and Internationalisation of SMEs and New Ventures: Travels with Eclectic Charlie, Digital Mary, Networked Nadia and Impactful Shona. (pp. 162–178). Venice: 15th IEF Conference. Retrieved from https://www1.essex.ac.uk/conferences/ief/documents/15th/conference_proceedings_vol2.pdf
Peshkova, A., Ürkmez, T., & Wagner, R. (2016). Intimacy of Russian Upper Middle Class with Luxury Fashion. Journal of Global Scholars of Marketing Science, 26(2), 152–173. https://doi.org/10.1080/21639159.2016.1143152
Timokhina, G. S., Wagner, R., & Ürkmez, T. (2016). Cross-cultural Variations in Consumer Behaviour: Review of Scientific Studies (theoretical focus). Marketing and Marketing Research, 122(2), 126–142.
Kovacs, D., Ürkmez, T., Brockhaus, D. B. T., Wagner, R., & Zulauf, K. (2016). Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary. In C. Brătianu, A. Zbuchea, F. Pînzaru, R.-D. Leon, & E. Vătămănescu (Eds.), Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary BusinessContemporary Business Environment (pp. 383 – 394). Bucharest: Tritonic. Retrieved from http://strategica-conference.ro/wp-content/uploads/2012/12/STRATEGICA-2016-FINAL-AGENDA.pdf
Schlobohm, S., Zulauf, K., & Wagner, R. (2016). A Review of Brand Love: Conceptual Considerations and Their Relevance for Business. In M. W. Obal, N. Krey, & C. Bushardt (Eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 343–348). Berlin: Springer. https://doi.org/10.1007/978-3-319-11815-4_101
Timokhina, G. S., Wagner, R., & Ürkmez, T. (2016). Cross-cultural Variations in Consumer Behaviour: Review of Scientific Studies (methodological focus). Marketing and Marketing Research, 122(3), 224–243.
Timokhina, G. S., Wagner, R., & Ürkmez, T. (2016). Cross cultural Variations in Consumer Behaviour: Review of Scientific Studies (practical focus). Marketing and Marketing Research, 2016(4(124)), 318–325.
Schmitz, A., Ürkmez, T., & Wagner, R. (2016). A Closer Glance at the Notion of Fairtrade. In E. Kaynak & T. . Harcar (Eds.), Globalization: Developments, Oppurtunities and Challenges (p. 287). Hummelstown, PA: International Management Development Association.
Ürkmez, T., & Wagner, R. (2016). A qualitative study conducted in Poland and Turkey. In Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) (Ed.), Proceedings of the International Conference on Marketing and Consumer Psychology 2016 (p. TBD). Karnataka: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).
Wagner, R., Maroufkhani, P., & Ürkmez, T. (2016). Research in entrepreneurship ecosystems: a systematic review. In J.A. Alpha Business Research & Publishers Pvt. Ltd. (Ed.), Proceedings of the International Conference on Entrepreneurship, Global Business, Economics, Finance, and Social Sciences, (p. TBD). Karnataka: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).
Wagner, R. (2016). Retail Therapy: A qualitative study conducted in Poland and Turkey. In Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) (Ed.), Proceedings of the International Conference on Marketing and Consumer Psychology (p. TBD). Karnataka: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).
Schuster, O., Falkenreck, C., & Wagner, R. (2016). The acceptance of mobile payments in the German retail market. In A. Z. Constantin Brătianu (Ed.), Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary Business (pp. 283 – 295). Bucharest: Tritonic.
Schmitz, M., Ürkmez, T., & Wagner, R. (2016). Consumer behavior on fairtrade labelled products. In J.A. Alpha Business Research & Publishers Pvt. Ltd. (Ed.), Proceedings of the International Conference on Entrepreneurship, Global Business, Economics, Finance, and Social Sciences (p. TBD). Karnataka: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).
Sanchez Bengoa, D., Ganassali, S., Wagner, R., Rajala, A., Trevisan, I., & Van Berkel, G. J. (2016). Students’ learning outcomes from a multicultural learning environment. In D. Vrontis, Y. Weber, & E. Tsoukatos (Eds.), Proceedings of the 9th Annual EuroMed Academy of Business Conference: Innovation, Entrepreneurship and Digital Ecosystems (p. TBD). Warsaw: EuroMed Press.
Rochetti, L., Ürkmez, T., & Wagner, R. (2016). Differences in consumer behavior and lifestyle between sportsmen and couch potatoes. In S. I. Ao, L. Gelman, D. W. L. Hukins, A. Hunter, & A. . Korsunsky (Eds.), Proceedings of the World Business Congress 2016 (pp. 42 – 48). London: Newswood Limited.
Qian, C., Seuring-Stella, S., & Wagner, R. (2016). A review of relationship quality in supply chains. In Norwegian University of Science and Technology (NTNU) (Ed.), Proceedings of the EurOMA Conference 2016 (pp. 1–10). Trondheim: Norwegian University of Science and Technology (NTNU).
Nürnberger, E., Zulauf, K., & Wagner, R. (2016). The Expression of Emotions in Negotiations: An Experimental Investigation on Emotion Behavior of German and Italian Negotiators. In W. Zartman, Johns Hopkins University (Eds.), 6th International Biennal on Negotiation (p. TBD). Paris: Novancia Business School.
Kovacs, D., Zulauf, K., Ürkmez, T., Brockhaus, D. B. T., & Wagner, R. (2016). Linking Entrepreneurial Orientation to Firm Performance in a Post-Socialist Market Context: the Case of Hungary. Management Dynamics in the Knowledge Economy, 4(4), 571–589. Retrieved from http://www.managementdynamics.ro/index.php/journal/article/view/189

2015

Peshkova, A., Ürkmez, T., & Wagner, R. (2015). The Russian Luxury Markets: An Entrepreneurial Opportunity. In D. A. Karkh (Ed.), Global Economy, International Business and Russia in New Geopolitical Conditions (pp. 176–182). Yekaterinburg: Ural State University of Economics Publishing House.
Hartmann, A., Wagner, R., & Larsen, F. L. (2015). Identity and Image Dynamics - Managing Social Exclusion in Profitable Ways. In S. Smyczek & J. Matysiewicz (Eds.), Social Exclusions in Europe - Marketing Perspective (pp. 244–254). Katowice: Publishing House of the University of Economics in Katowice.
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Marketingrelevante Grundlagen der Entscheidungstheorie. In R. Decker, F. Kroll, M. Meißner, & R. Wagner (Eds.), Marketing (pp. 15–37). Berlin, Heidelberg: Springer. https://doi.org/10.1007/978-3-540-87456-0_2
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Preispolitik. In R. Decker, F. Kroll, M. Meißner, & R. Wagner (Eds.), Marketing (pp. 125–173). Berlin, Heidelberg: Springer. https://doi.org/10.1007/978-3-540-87456-0_5
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Produktpolitik. In R. Decker, F. Kroll, M. Meißner, & R. Wagner (Eds.), Marketing (pp. 69–124). Berlin, Heidelberg: Springer. https://doi.org/10.1007/978-3-540-87456-0_4
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Strategisches Marketing. In R. Decker, F. Kroll, M. Meißner, & R. Wagner (Eds.), Marketing (pp. 39–68). Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-87456-0_3
Falkenreck, C., & Wagner, R. (2015). Cultural Differences in Customer Churn- Lessons from Western and Eastern B-2-B Health Care Markets. In A. Diamantopoulos, B. B. Schlegelmilch, & U. Wagner (Eds.), Convergence and Divergence in the New Europe: Marketing Challenges and Issues, Proceedings of the 6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets (pp. 1–7). Wien: European Marketing Academy (EMAC).
Zulauf, K., Brockhaus, D. B. T., Wagner, R., Cubero-Dubinskaya, E., Hagen, B., Ganassali, S., Hermannsdóttir, A., Papp, J., van der Veen, G., Sanchez Bengoa, D., Berkel, J., & Rajala, A. (2015). Report for Entrepreneurs. SanBruno/USA: Youtube. Retrieved from https://youtu.be/w99Iymar9ic
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Vertriebspolitik. In R. Decker, F. Kroll, M. Mei{ß}ner, & R. Wagner (Eds.), Marketing (pp. 207–251). Berlin, Heidelberg: Springer. https://doi.org/10.1007/978-3-540-87456-0_7
Ürkmez, T., & Wagner, R. (2015). Is your perception of luxury similar to mine? A concept made of absolute and relative features. Journal of Euromarketing, 24, 20–40.
Wagner, R., & Ürkmez, T. (2015). Luxury or necessity? Inclarity still exists  In EMAC (Ed.), Collaboration in Research (p. TBD). Brussels. Retrieved from http://kuleuvencongres.be/EMAC2015/w/papers/kg3.pdf
Khalid, R. U., Seuring-Stella, S., Beske, P., Land, A., Yawar, S. A., & Wagner, R. (2015). Putting sustainable supply chain management into base of the pyramid research. Supply Chain Management, 20, 1 – 25. https://doi.org/1108/SCM-06-2015-0214
Larsen, F. L., Wagner, R., & Hartmann, A. (2015). Brands and Branding in the Non-Profit Sector - Theoretical Overview and Discussion. In S. Smyczek & J. Matysiewicz (Eds.), Social Exclusions in Europe - Marketing Perspective (pp. 189–200). Katowice: Publishing House of the University of Economics in Katowice.
Zulauf, K., Brockhaus, D. B. T., Schuster, O., Raab, K., Ürkmez, T., Keul, M., & Wagner, R. (2015). BoP and Entrepreneurship: The Intersection of Two Research Paths. In L. Beltrametti with Dameri Renata Paola (Eds.), Proceedings of the 10th European Conferences in Innovation and Entrepreneurship (pp. 749–756). Reading, UK: Academic Conferences and Publishing International.
Schuster, O., Falkenreck, C., & Wagner, R. (2015). Entrepreneurial Marketing in the Last Decade - A Literature Review. In R. P. Dameri (Ed.), Proceedings of the 10th European Conference on Innovation and Entrepreneurship (pp. 644–654). Reading, UK: Academic Conferences and Publishing International.
Peshkova, A., Ürkmez, T., & Wagner, R. (2015). Symbolic consumption of luxury: An Example of luxury fashion goods in Russia. In .C Bratianu, A. Zbuchea, F. Pinzaru, E. M. Vatamanescu, & R. D. Leon (Eds.), Strategica 2015 : Strategica: Local versus Global (pp. 677–685). Bukarest: Tritonic Publishing House.
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Einführung in das Marketing. In R. Decker, F. Kroll, M. Meißner, & R. Wagner (Eds.), Marketing (pp. 1–14). Berlin, Heidelberg: Springer. https://doi.org/10.1007/978-3-540-87456-0_1
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Kommunikationspolitik. In R. Decker, F. Kroll, M. Meißner, & R. Wagner (Eds.), Marketing (pp. 175–206). Berlin, Heidelberg: Springer. https://doi.org/10.1007/978-3-540-87456-0_6
Decker, R., Kroll, F., Meißner, M., & Wagner, R. (2015). Marketing - Eine entscheidungsorientierte Einführung (1st ed.). Berlin: Springer.

2014

Ürkmez, T., & Wagner, R. (2014). The Relativity of Luxury: An Attempt at Conceptual Clarification. In E. Kaynak & T. Harcar (Eds.), Shifts in and Global Competitiveness, Markets and Consumers: Is Management Prepared for a New Business Paradigm? (pp. 303–313). Hummelstown, PA: The International Management Development Association.
Schlobohm, S., Wagner, R., & Zulauf, K. (2014). A Review of Brand Love - Conceptual Considerations and their Relevance for Business. In Academy of Marketing Science (Ed.), Proceedings of the 2014 AMS Annual Conference (p. TBD).
Wagner, R. (2014). Emotionen im crossmedialen Dialog: Messen - Steuern - Kontrollieren. In Deutscher Dialogmarekting Verband e.V. (Ed.), Dialogmarketing Perspektiven 2013/2014: Tagungsband 8. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing (pp. 9–24). Wiesbaden: Springer & Gabler.
Keul, M., Wagner, R., & Brandt-Pook, H. (2014). Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung. In L. S. und L. B. Dennis Kundisch (Ed.), Tagungsband zur Multikonferenz Wirtschaftsinformatik 2014 (pp. 479–489). Paderborn: Universität Paderborn. Retrieved from http://www.mkwi2014.de/Content/Tagungsband_MKWI2014.pdf

2013

Zulauf, K., Oswald, A., & Wagner, R. (2013). The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? In European Conference on Operational Research (Ed.), Proceedings of the 26th European Conference on Operational Research (Vol. 26, p. 148). Rom: Sepienza, Università di Roma.
Wagner, R., & Dödtmann, J. (2013). Communication Assimilation to Target Groups’ Culture: A Study of Hypermedia Design Practice. (A. M. H. D. Dahlhoff, Ed.).
Zulauf, K., Oswald, A. W., & Wagner, R. (2013). Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect. In E. Karaosmanoğlu & A. Banu Elmadağ Baş (Eds.), Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. (p. TBD). Istanbul: EMAC.
Falkenreck, C., & Wagner, R. (2013). Do Customer Club Memberships Really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships? In EMAC (Ed.), Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World (p. TBD). Istanbul: TBD.
Wagner, R. (2013). Unternehmen als Akteure und Objekte des Dialogs. In S. Vögele, J. Gerdes, & J. Hesse (Eds.), Festschrift 10 Jahre SVI (pp. 59–72). Wiesbaden: Gabler.
Dödtmann, J., & Wagner, R. (2013). Cultural adaption of hypermedia: A contemporary state of the art of industrial practice and improvements by multi-trees. International Journal of Wireless Networks and Broadband Technologies, 2, 41–50. https://doi.org/10.4018/ijwnbt.2012100103

2012

Parwoll, M., & Wagner, R. (2012). The Impact of Missing Values on PLS Model Fitting. In et al. GW (Ed.), Challenges at the Interface of Data Analysis, Computer Science, and Optimization (pp. 537–544). Berlin: Springer. https://doi.org/10.1007/978-3-642-24466-7_55
Zulauf, K., & Wagner, R. (2012). Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? In EMAC (Ed.), Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers (p. TBD). Lissabon: TBD. Retrieved from http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/EMAC_2012.pdf
Schwerdtfeger, J., & Wagner, R. (2012). Identifizierung von Key Influentials in sozialen Netzwerken am Beispiel “Weinbranche.” (Siegfried Vögele Institut, Ed.). Königstein. Retrieved from http://www.sv-institut.de/dialogmarketing-studien/dialogmarketing-whitepapers/puplikationen-detailansicht-whitepapers/multiplikatoren-marketing.html

2011

Parwoll, M., & Wagner, R. (2011). Direct Marketing for Best-Agers: In Dialogue with Challenging Customers. In S. J. Bornemeyer C (Ed.), Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport (pp. 19–40). Bad Honnef: Bock.
Wagner, R. (2011). Neue Medien im Kundendialog - Ein Überblick zu den Kommunikationsdiensten des Web 2.0. In B. J. Lietzau W (Ed.), Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele (pp. 90–104). Bonn: Deutsche Gesellschaft für Verbandsmanagement e. V. (DGVM).
Wagner, R., & Krause, J. (2011). Akzeptanz von Social Media bei Vorständen: Die richtigen Argumente finden. Social Media Magazin, 2011, 40–42. Retrieved from http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf
Falkenreck, C., & Wagner, R. (2011). The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. Journal of Marketing Management, 27, 225–242. https://doi.org/10.1080/0267257X.2011.545672
Bloch, K., & Wagner, R. (2011). Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining. https://doi.org/10.2139/ssrn.1759418
Wagner, R. (2011). Websites and Blogs. In J. Mansvelt & P. Robbins (Eds.), Green consumerism: An A-to-Z guide (Vol. 6, pp. 460–465). Thousand Oaks, CA: SAGE Publications.
Honsel, L., Klaus, M., & Wagner, R. (2011). Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits. In University EC (Ed.), Proceedings of Australia & New Zealand Marketing Academy 2011 Conference (pp. 1–10). Retrieved from http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf
Bloch, K., & Wagner, R. (2011). Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm? Retrieved from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1805025
Wagner, R. (2011). Integriertes Marketing: Der Kunde im Fokus. Acquisa, 28–30. Retrieved from http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf

2010

Wagner, R. (2010). Open Source Engineering mit Web2.0-Diensten. In R. Michaeli (Ed.), Tagungsband der Jahrestagung des Institute for Competitive Intelligence (pp. 8–22).
Bloch, K., & Wagner, R. (2010). Research Protocol: Replication of the Research Seminar in Negotiation Management.
Klaus, M., Schwerdtfeger, J., & Wagner, R. (2010). Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application. In F. J. Ballantine P (Ed.), Proceedings of Australia & New Zealand Marketing Academy 2010 Conference (p. TBD). Christchurch (New Zealand): Department of Management, University of Canterbury. Retrieved from http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00412.pdf
Falkenreck, C., & Wagner, R. (2010). Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Corporate Reputation Review, 13, 20–37.
Klaus, M., & Wagner, R. (2010). Gaining “Consumer Insights” from Influential Actors in Weblog Network. In H. Locarek-Junge & C. Weihs (Eds.), Classification as a Tool for Research (pp. 553–560). Berlin: Springer. https://doi.org/10.1007/978-3-642-10745-0_60

2009

Wagner, R., & Schwerdtfeger, J. (2009). Enhancing Target Group Selection Using Belief Functions. In B. Fleischman, K.-H. Borgwardt, R. Klein, & A. Tuma (Eds.), Operations Research Proceedings 2008 (Vol. Volume 2009, pp. 419–424). Berlin Heidelberg: Springer.
Scholz, S., & Wagner, R. (2009). Classification in Marketing Science. In I. T. Okada A (Ed.), Cooperation in Classification and Data Analysis (pp. 99 – 106). Berlin: Springer.
Klaus, M., Schwerdtfeger, J., & Wagner, R. (2009). Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach. In T. V. Schrader U (Ed.), Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action (pp. 163–177). Berlin.
Klaus, M., & Wagner, R. (2009). Exploring the Interaction Structure of Weblogs. In A. Fink, W. Seidel, & A. Ultsch (Eds.), Advances in Data Analysis, Data Handling and Business Intelligence (pp. 545–552). Berlin: Springer. https://doi.org/10.1007/978-3-642-01044-6-50
Wagner, R. (2009). Wege aus der Krise - Anmerkungen aus Theorie und Praxis. In R. Michaeli (Ed.), Tagungsband der ICI-Konferenz „Wege aus der Krise – Mit Competitive Intelligence das eigene Unternehmen stärken (p. TBD). Bad Nauheim.
Wagner, R. (2009). Service Level. In C. Wankel (Ed.), Encyclopedia of Business in Today’s World (2nd ed., pp. 1431–1433). Thousand Oaks: Sage.
Wagner, R. (2009). Competitive Advantages of Nations. In C. Wankel (Ed.), Encyclopedia of Business in Today’s World (pp. 357–358). Thousand Oaks: Sage. Retrieved from http://books.google.com/books?id=tG589-fsj1gC&lpg=PP1&hl=de&pg=PT421#v=onepage&q=&f=false
Wagner, R., & Scholz, S. (2009). The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities. In R. Kuhlen (Ed.), Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten (pp. 147 – 158). Boizenburg: VHW-Verlag.
Wagner, R. (2009). Chicago School/Chicago Boys. In C. Wankel (Ed.), Encyclopedia of Business in Today’s World (pp. 260–262). Thousand Oaks: Sage.
Wagner, R., Ontrup, J., & Scholz, S. (2009). Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter. In I. T. Okada A (Ed.), Cooperation in Classification and Data Analysis (pp. 161–168). Berlin: Springer.
Klaus, M., & Wagner, R. (2009). Identifying Influential Communicator to gain “Consumer Insights” on Weblog Networks. In E. M. Mavondo F (Ed.), Proceedings of Australia & New Zealand Marketing Academy 2009 Conference (p. TBD). TBD: TBD. Retrieved from http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-067.pdf
Falkenreck, C., & Wagner, R. (2009). Broadening the View on Customers` Propensity to Leave a Relationship. In G. Odekerken-Schröder (Ed.), Building Bridges connects People (p. TBD). Maastricht.
Wagner, R. (2009). Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit. Impresso Zeitschrift Für Zeitschriftenmacher, 42–46.
Wagner, R., & Falkenreck, C. (2009). Customers’ Propensity to Leave a B-2-B Relationship in Health Care Marketing. Universität Kassel.
Wagner, R., & Michaeli, R. (2009). Competitive Intelligence. In M.-E. H. Litzcke SM (Ed.), Sicherheit in Organisationen (pp. 13–31). Frankfurt am Main: Verlag für Polizeiwissenschaft.
Wagner, R. (2009). Industrial Espionage. In C. Wankel (Ed.), Encyclopedia of Business in Today’s World (pp. 859–863). Thousand Oaks: Sage.
Wagner, R. (2009). Best Buy. In C. Wankel (Ed.), Encyclopedia of Business in Today’s World (pp. 141–142). Thousand Oaks: Sage. Retrieved from http://books.google.com/books?id=tG589-fsj1gC&lpg=PP1&hl=de&pg=PT205#v=onepage&q=&f=false
Wagner, R. (2009). Market Imperfections Theory. In C. Wankel (Ed.), Encyclopedia of Business in Today’s World (2nd ed., pp. 1076–1077). Thousand Oaks: Sage.
Ontrup, J., Ritter, H., Scholz, S., & Wagner, R. (2009). Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments. Transactions on Knowledge and Data Engineering, 21, 415 – 427. https://doi.org/10.1109/TKDE.2008.149
Wagner, R. (2009). Wholesale Sector. In C. Wankel (Ed.), Encyclopedia of Business in Today’s World (2nd ed., pp. 1713–1714). Thousand Oaks: Sage.
Klaus, M., Schwerdtfeger, J., & Wagner, R. (2009). Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.com. In N. J. Helfer J (Ed.), Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References? (p. TBD). Nantes.

2008

Falkenreck, C., & Wagner, R. (2008). Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. In . (Ed.), Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness (p. TBD). Beijing. https://doi.org/10.1057/crr.2010.5
Wagner, R., & Klaus, M. (2008). The Spread of Mobile Commerce: An Inter-Cultural Comparison. Universität Kassel. Retrieved from http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA245&dq=%22martin+klaus%22+%22ralf+wagner%22&ots=GXB0O_sQAV&sig=7582ynvDxyqaAmisdbVdaryUkGk
Falkenreck, C., Paulssen, M., & Wagner, R. (2008). Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures. In S. P. Perks KJ (Ed.), Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought (p. TBD). Brighton.
Wagner, R., & Klaus, M. (2008). Challenges and Examples of Mobile Direct Marketing. Universität Kassel.
Scholz, S., & Wagner, R. (2008). Scanning Multimedia Business Environments. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking (2nd ed., pp. 1257 – 1263). Hershey: IGI Global.
Wagner, R. (2008). Dialog ohne Grenzen 5 Thesen. /Direkt+, 2008, 24–25. Retrieved from http://www.direkt-plus.de/fileadmin/upload/pdf/Artikel-PDFs/Direkt__0208/DPDirekt__0208_5Thesen.pdf
Wagner, R. (2008). Konkurrenzanalyse: Handwerk, Kunst oder Wissenschaft? In M. Ockenfeld (Ed.), Verfügbarkeit von Informationen, Proceedings der 30. Online-Tagung der DGI / 60. Jahrestagung der DGI (pp. 201–209). Frankfurt: DGI.
Wagner, R., & Falkenreck, C. (2008). Modeling Culture’s Impact on Reputation Transfer in Direct Marketing. In . (Ed.), Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference (pp. 115 – 120). New Orleans.
Falkenreck, C., & Wagner, R. (2008). Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Universität Kassel.
Wagner, R., & Meißner, M. (2008). Multimedia for Direct Marketing. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking (2nd ed., pp. 978 – 985). Hershey: IGI Global.
Meißner, M., Scholz, S., & Wagner, R. (2008). Marketing Research using Multimedia Technologies. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking (2nd ed., pp. 880 – 886). Hershey: IGI Global.
Wagner, R., & Klaus, M. (2008). Cultural Impacts on the Spread of Mobile Commerce: An International Comparison. In B. Unhelkar (Ed.), Handbook of Research on Mobile Business (2nd ed., pp. 245 – 259). Hershey: IGI. https://doi.org/10.4018/978-1-60566-156-8.ch023
Wagner, R., & Klaus, M. (2008). Mobile Direct Marketing. In B. Unhelkar (Ed.), Handbook of Research on Mobile Business (2nd ed., pp. 269 – 281). Hershey: IGI. https://doi.org/10.4018/978-1-60566-156-8.ch025
Wagner, R. (2008). Consistency of Relationship Marketing Practices in Transition Economies. In S. P. Perks KJ (Ed.), Proceedings of the 37th (EMAC) Conference, Marketing Landscapes: A Pause for Thought (p. TBD). Brighton.
Wagner, R. (2008). Classifying Contemporary Marketing Practices. In B. H. Preisach C (Ed.), Data Analysis, Machine Learning, and Applications (pp. 489 – 496). Berlin: Springer. https://doi.org/10.1007/978-3-540-78246-9_58
Wagner, R. (2008). Customizing Multimedia with Multi-Trees. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking (2nd ed., pp. 318 – 323). Hershey: IGI Global.
Wagner, R. (2008). Schweizer Mittelstandsbarometer 2008 Wirtschaftliche Aussichten und politische Prioritäten mittelständischer Schweizer Unternehmen. Zürich. Retrieved from http://www2.eycom.ch/publications/items/2008_m-barometer/2008_ey_mittelstandsbarometer.pdf

2007

Decker, R., & Wagner, R. (2007). Fehlende Werte: Ursachen, Konsequenzen und Behandlung. In H. A. Hermann A (Ed.), Handbuch der Marktforschung (pp. 53 – 79). Wiesbaden: Gabler. Retrieved from http://books.google.de/books?hl=de&lr=&id=K-vbr9_p-ncC&oi=fnd&pg=PA53&dq=wagner+Decker&ots=LLB2iTbWzq&sig=sSEuv7mGBGvWQHRO7RAbYl63F2g#PPA53,M1
Wagner, R., & Scholz, S. (2007). Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior. Universität Bielefeld.
Wagner, R. (2007). Internationales Direktmarketing: Grenzen und Herausforderungen. (D. Dahlhoff, A. Mann, & R. Wagner, Eds.). Universität Kassel.
Wagner, R., Hotho, A., & Scholz, S. (2007). The Dark Side of Competitive Intelligence: Technocrats at Work. In R. Michaeli (Ed.), Proceedings of the 2007 European Competitive Intelligence Summit (p. TBD). Alexandria (Virginia): Idea Publishing.
Wagner, R., & Scholz, S. (2007). CI im Einsatz: Technologien zur Informationssuche, -bewertung und Aufbereitung. Information - Wissenschaft and Praxis, 58, 347–354.
Wagner, R. (2007). Direktmarketing in Russland: Der Schlüssel zu den russischen Wachtumsmärkten? Direktmarketing Praxis, 5, 16–17.

2006

Scholz, S., & Wagner, R. (2006). Autonomous Environmental Scanning in the World Wide Web. In T. Z. Walters B (Ed.), IT-enabled Strategic Management: Increasing Returns for the Organization (pp. 213–242). Hershey: Idea Publishing.
Decker, R., & Wagner, R. (2006). Marketing. In Becker FG (Ed.), Einführung in die Betriebswirtschaftslehre (pp. 163–199). Berlin: Springer.
Wagner, R. (2006). Patterns of Associations in Finite Sets of Items. In V. Batagelj, H.-H. Bock, A. Ferligoj, & A. Ziberna (Eds.), Data Science and Classification (pp. 279–286). Berlin: Springer.
Scholz, S., Meißner, M., & Wagner, R. (2006). Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement’s Impact on AHP and Conjoint Analysis. In H. Haasis, H. Kopfer, & J. Schönberge (Eds.), Proceedings of OR 2005 (pp. 613–618). Berlin: Springer.
Decker, R., Scholz, S., & Wagner, R. (2006). Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In C. A. Zani S (Ed.), Data Analysis Classification and Forward Search (pp. 23 – 30). Berlin: Springer.
Wagner, R., & Beinke, S. (2006). Identifying Patterns of Customer Response to Price Endings. Journal of Product and Brand Management, 15, 341–351. https://doi.org/10.1108/10610420610685730

2005

Wagner, R. (2005). Mining Promising Qualification Patterns. In D. Baier & K. Wernecke (Eds.), Innovations in Classification, Data Science, and Information Systems (pp. 249–256). Berlin: Springer.
Wagner, R., & Scholz, S. (2005). The Quality of Prior Information Structure in Business Planning. An Experiment in Environmental Scanning. In H. Fleuren, D. den Hertog and P. Kort (Eds.), Operations Research Proceedings 2004 (pp. 238–245). Berlin: Springer.
Scholz, S., & Wagner, R. (2005). Autonomous Environmental Scanning in the World Wide Web. Universität Bielefeld.
Wagner, R., Scholz, S., & Decker, R. (2005). The Number of Clusters in Market Segmentation. In D. Baier, R. Decker, & L. Schmidt-Thieme (Eds.), Data Analysis and Decision Support (pp. 157–176). Berlin: Springer.
Decker, R., Wagner, R., & Scholz, S. (2005). An Internet-Based Approach to Environmental Scanning in Marketing Planning. Marketing Intelligence and Planning, 23, 189–199. https://doi.org/10.1108/02634500510589930
Wagner, R. (2005). Contemporary Marketing Practices in Russia. European Journal of Marketing, 39, 199 –215.
Wagner, R., Wetzels, M., & Winklhofer, H. (2005). Measurement Equivalence in Cross-Cultural-Research: The Case of Formative Measurement Models. In G. Troilo (Ed.), Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference (p. TBD). Milan: European Marketing Academy.
Decker, R., Scholz, S., & Wagner, R. (2005). Mining Consumption and Nutrition Patterns for Marketing Communication. In C. A. Zani S (Ed.), Classification and Data Analysis 2005 (pp. 91 – 94). Parma.

2004

Wagner, R. (2004). Kundenmanagement in wachsenden Märkten. In R. Decker & F. Wartenberg (Eds.), Vertriebs- und Kundenmanagement: Marketingmethoden im Einsatz (pp. 231–253). Lohmar: Eul.
Decker, R., Wagner, R., & Scholz, S. (2004). Environmental Scanning in Marketing Planning - An Internet-Based Approach. Universität Bielefeld.
Wagner, R., & Pels, J. (2004). Patterns of Marketing Practices in Transition Economies. In Trinity College (Ed.), Proceedings of the Irish Academy of Management Annual Conference (p. TBD). Dublin.
Scholz, S., & Wagner, R. (2004). The Quality of Prior Information Structure in Business Planning - An Experiment in Environmental Scanning. Universität Bielefeld: Springer.
Wagner, R. (2004). Marketing in Transition Economies: Lessons Learned from Russia. In J. Paterson & I. S. Fraser (Eds.), Proceedings of the International Conference on Business Capacity Development and Economic Regeneration (p. TBD). University of Abertay, Dundee.
Wagner, R., & Beinke, K.-S. (2004). Identifying Patterns of Consumer Response to Price Endings. In M. S. Estelami H (Ed.), Proceedings of the 2004 Fordham University Behavioral Pricing Conference (pp. 94 – 107). New York.
Wagner, R. (2004). Contemporary Marketing Practices in Russia. Universität Bielefeld. https://doi.org/10.1108/03090560510572089
Wagner, R. (2004). Mining Promising Qualification Patterns. Universität Bielefeld.

2003

Wagner, R. (2003). Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation. In W. A. Saren M (Ed.), Marketing: Responsible and Relevant? Proceedings of the 32nd EMAC Conference (p. TBD). Glasgow: EMAC.
Feldmann, M., & Wagner, R. (2003). Strukturieren mit Multitrees: Ein Fachkonzept zur verbesserten Navigation in Hypermedia. Wirtschaftsinformatik, 45, 589 – 598. https://doi.org/10.1007/BF03250922

2002

Feldmann, M., & Wagner, R. (2002). Navigation in Hypermedia: Neue Wege für Kunden und Mitarbeiter. Universität Bielefeld.
Wagner, R., Beinke, K.-S., & Wendling, M. (2002). Good Odd Prices and Better Odd Prices: An Empirical Investigation. Universität Bielefeld.
Decker, R., & Wagner, R. (2002). Marketingforschung: Methoden und Modelle zur Bestimmung des Käuferverhaltens. München: Moderne Industrie.

2001

Wagner, R. (2001). Multiple Wettbewerbsreaktionen im Produktmanagement. Wiesbaden: DUV & Gabler.
Decker, R., & Wagner, R. (2001). Data Mining. In H. Diller (Ed.), Vahlens großes Marketing-Lexikon (2nd ed., pp. 255 – 258). München: Vahlen.
Decker, R., & Wagner, R. (2001). Konkurrenzforschung (Competitive Intelligence). In H. Diller (Ed.), Vahlens großes Marketing-Lexikon (2nd ed., pp. 805 – 808). München: Vahlen.
Decker, R., & Wagner, R. (2001). Assoziationsanalyse. In H. Diller (Ed.), Vahlens großes Marketing-Lexikon (2nd ed., p. 67). München: Vahlen.
Wagner, R. (2001). Testing the Lag of Multiple Competitive Reaction. In E. Breivik, A. W. Falkenberg and K. Gronhaug (Eds.), “Rethinking European Marketing” Proceedings from the 30th EMAC Conference Bergen (p. TBD). Norway.
Decker, R., & Wagner, R. (2001). Marketing-Informationsysteme (MAIS). In H. Diller (Ed.), Vahlens großes Marketing-Lexikon (2nd ed., pp. 982 – 984). München: Vahlen.

2000

Wagner, R., Decker, R., Bornemeyer, C., & Temme, T. (2000). Marketing: Eine einführende Darstellung für hochschulinterne Verwertungsgesellschaften. Universität Bielefeld.
Wagner, R., & Decker, R. (2000). Remarks on the Behavioristic Analysis of Competitive Reactions. OR Spectrum, 22, 97–116.
Decker, R., Bornemeyer, C., Temme, T., & Wagner, R. (2000). Marktforschung: Eine einführende Darstellung für hochschulinterne Verwertungsgesellschaften. Universität Bielefeld.

1999

Wagner, R., Bornemeyer, C., & Kerkojus, S. (1999). Imageanalyse des Bielefelder Einzelhandels. Bielefeld.
Wagner, R. (1999). Remarks on the Behavioristic Analysis of Competitive Reactions. In U. Wagner & L. Hildebrandt (Eds.), Workshop on Operations Reseach in Marketing (p. TBD). Vienna: --. https://doi.org/10.1007/s002910050007
Decker, R., & Wagner, R. (1999). Fehlende Werte in der Marktforschung. In H. A. Homburg C (Ed.), Marktforschung: Methoden, Anwendungen, Praxisbeispiele (2nd ed., pp. 79 – 98). Wiesbaden: Gabler.
Decker, R., & Wagner, R. (1999). Log-lineare Modelle und Logit. In H. A. Homburg C (Ed.), Marktforschung: Methoden, Anwendungen, Praxisbeispiele (2nd ed., pp. 549 – 578). Wiesbaden: Gabler.
Wagner, R. (1999). Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In W. Gaul, H. Locarek-Junge (Eds.), Classification in the Information Age: Studies in Classification, Data Analysis, and Knowledge Organization (pp. 536–544). Berlin: Springer.

1998

Decker, R., & Wagner, R. (1998). Log-lineare Modelle in der Marktforschung. Universität Bielefeld.
Wagner, R., Temme, T., & Decker, R. (1998). Die Behandlung fehlender Werte in der angewandten Marktforschung. Jahrbuch Der Absatz- Und Verbrauchsforschung, 44, 395–417.
Decker, R., Wagner, R., & Knauff, N. (1998). Data Warehouse - Ein Instrument für Marktforschung und Management. Marktforschung & Management, 42, 172 – 176.

1997

Decker, R., & Wagner, R. (1997). Die Marktforschung als Hilfsmittel zur Bewältigung der Bäderkrise. Heilbad Und Kurort, 49, 123 – 127.
Wagner, R., Temme, T., & Decker, R. (1997). Auftreten von und Möglichkeiten des Umgangs mit fehlenden Werten in der Marktforschung. Universität Bielefeld.