Prof. Dr. Ralf Wagner
Leitung Fachgebiet Nachhaltiges Marketing
- Telefon
- +49 561 804-2133
- Fax
- +49 561 804-3832
- rwagner[at]wirtschaft.uni-kassel[dot]de
- Standort
- Henschelstraße 2
34127 Kassel
- Raum
- K10, 2126a
- Sprechstunde
Sprechstunde: calendly.com/rwagner-2
EDUCATION
University of Bielefeld
- Habilitation - 2008 “Complex Patterns in Marketing Management”
- PhD (Dr. rer.pol.) - 2000 “Modeling Multiple Competitive Interactions”
- Business Administration Diploma Degree - 1995
ACADEMIC APPOINTMENTS
University of Kassel
- Professor of Marketing/ Chair for Sustainable Marketing 2019-Present
- SVI-Endowed Professor for International Direct Marketing 2006-2019
- Coordinator of ERASMUS+ Strategic Partnership MARCIEE (Marketing Communication Innovativeness of European Entrepreneurs) 2014-2017
- Dean of the Faculty of Economics and Management 2013-2016
University of Bielefeld
- Assistant Professor (Habilitand) in the Marketing Department 2000-2006
- Research Assistant and Doctoral Student 1995-2000
Books
- Decker, R., Kroll, F., Meißner, M. & Wagner, R. (2015). Marketing - Eine entscheidungsorientierte Einführung. Berlin: Springer.
- Decker, R. & Wagner, R. (2002). Marketingforschung: Methoden und Modelle zur Bestimmung des Käuferverhaltens. München: Moderne Industrie.
- Wagner, R. (2001). Multiple Wettbewerbsreaktionen im Produkt-management. Wiesbaden: DUV & Gabler.
Journal Articles
Wagner, R., & Kabalska, A. (2023). Between Involvement and Profit: Value (Un-) Captured by a Born-Social Start-Up. Journal of Social Entrepreneurship, 1-26. https://doi.org/10.1080/19420676.2023.2199765
Baidoun, S.D., Salem, M.Z. and Wagner, R. (2023), "The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency", Online Information Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-12-2021-0666
Qian, C., Dion, P.A., Wagner, R. et al. Efficacy of supply chain relationships – differences in performance appraisals between buyers and suppliers. Oper Manag Res (2023). https://doi.org/10.1007/s12063-023-00354-3
Wagner, R., & Singh, S. (2023). Consumers’ body image expressions: Reflection of a Snow White or an Evil Queen. Frontiers in Psychology, 14, 1097740. https://doi: 10.3389/fpsyg.2023.1097740
Zulauf, K., Wagner, R. Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm. Oper. Res. Forum 4, 19 (2023). https://doi.org/10.1007/s43069-023-00206-7
Zulauf, K., & Wagner, R. 2022. Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping. Management Dynamics in the Knowledge Economy, 10(1), 1-18. DOI 10.2478/mdke-2022-0001
View of Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping (managementdynamics.ro)Capasa, L., Zulauf, K., & Wagner, R. (2022). Virtual reality experience of mega sports events: A technology acceptance study. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 686-703.
Grimm, M.S., Wagner, R. Challenging the linearity assumption of intra-brand image confusion. J Market Anal (2022). https://doi.org/10.1057/s41270-022-00202-6
Migliore, G., Wagner, R., Cechella, F.S. et al. 2022. Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory. Inf Syst Front. https://doi.org/10.1007/s10796-021-10237-2
Zulauf, K., & Wagner, R. 2021. Negotiation Power and the Impact of Gender Differences, Businesses 1, no. 3: 205-213. https://doi.org/10.3390/businesses1030015
Zulauf, K. & Wagner, R., 2021.Intuitive and Deliberative Decision-Making in Negotiations, Management Dynamics in the Knowledge Economy, Vol. 9, No. 3, pp. 293-306, Intuitive and Deliberative Decision-Making in Negotiations | ZULAUF | Management Dynamics in the Knowledge Economy.
Zulauf, K. & Wagner, R., 2021. Urban and Rural Sustainability: Divergent Concepts and Their Consequences for Marketing. Front. Sustain. 2:670866. https://doi.org/10.3389/frsus.2021.670866
- Zulauf, K., Cechella Schneider, F., & Wagner, R., 2021. The bidirectionality of buying behavior and risk perception: an exploratory study. The International Review of Retail, Distribution and Consumer Research, 1–25. https://doi.org/10.1080/09593969.2021.1936596
- Grimm, M. & Wagner, R. (2021). Intra-brand image confusion: effects of assortment width on brand image perception, Journal of Brand Management, ahead of pint, DOI: 10.1057/s41262-020-00225-3.
- Falkenreck, C. & Wagner, R. (2021). From Managing Customers to Joint Venturing with Customers: Co-Creating Service Value in the Digital Age, Journal of Business and Industrial Marketing, forthcoming.
- Raab, K., Salem, M. & Wagner, R. (2021). Antecedents of daily disposal routines in the Gaza Strip refugee camps, Resources, Conservation & Recycling, 168, 105427.
- Schneider-Cechella, F.& Wagner, R. (2021).Leveraging learning with gamification: An experimental case study with bank managers, Computers in Human Behavior Reports, 3, 100044.
- Grimm, M. & Wagner, R. (2020). The Impact of Missing Values on PLS, ML and FIML Model Fit, Archives of Data Science – Series A, 6(1), 1-17.
- Khalid, R. A.; Seuring, S. & Wagner, R. (2020). Evaluating supply chain constructs in the base of the pyramid environment, Journal of Cleaner Production, 270(10), 122415.
- Qian, C., Seuring, S. & Wagner, R. (2020). A review of inter-firm relationship quality in supply chains, Journal of Business and Industrial Marketing, ahead of print, DOI: doi.org/10.1108/JBIM-05-2019-0199.
- Qian, C., Seuring, S. & Wagner, R. (2020). Reviewing interfirm relationship quality from a supply chain management perspective, Management Review Quarterly, ahead of print, DOI: doi.org/10.1007/s11301-020-00195-5.
- Qian, C., Seuring, S., Wagner, R. & Dion, P.A. (2020). Personal and organizational level relationships in relational exchanges in supply chains - A bottom-up model, Supply Chain Management, 26(1), 32-47.
- Raab, K., Wagner, R. & Salem M. (2020). Feeling the Waste” Evidence from Consumers' Living in Gaza Strip Camps, Journal of Consumer Marketing, 37(7), 921-931.
- Salem, M., Raab, K. & Wagner, R. (2020). Solid Waste Management: The disposal behavior of poor people living in the Gaza Strip refugee camps, Resources, Conservation & Recycling, 153, 104550.
- Singh, S., Wagner, R. & Raab, K. (2020). India’s New-Found Love for Wine Tourism: A Decanter of Expectations and Change, International Journal of Wine Business Research, ahead of print, DOI: doi.org/10.1108/IJWBR-05-2020-0021.
- Ürkmez, T. & Wagner, R. (2020). Retail therapy for consumers of accessible luxury: A qualitative study from Poland and Turkey. Corporate Management Review,40(2) 1-40.
- Aliyev, F., Ürkmez, T. & Wagner, R. (2019). A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis, Management Review Quarterly, 69, 1-32.
- Aliyev, F. & Wagner, R. & Seuring-Stella, S. (2019). The relationship between luxury- and green-purchase intentions: Common and contradictory motivations, Sustainability, 11(12), 3268.
- Horn, R. & Wagner, R. (2019). Advancing reputation measurement: evolving toward improved quantitative assessments, Marketing Intelligence & Planning, 38(2), 181-194.
- Maroufkhani, P., Wagner, R., Wan Ismail, W.K., Baroto, M.B. & Nourani, M. (2019). Big data analytics and firm performance: A systematic review, Information, 10(7), 226.
- Singh, S. & Wagner, R. (2019). How Indian home-grown businesses outsmart the MNCs. European Business Review, 31(6), 849–869.
- Aliyev, F., Ürkmez, T. & Wagner, R. (2018). Luxury does not glitterequally for everyone: An eye-tracking study, Journal of Brand Management, 25(4), 337-350.
- Aliyev, F. & Wagner, R. (2018). Cultural influence on luxury value perceptions: Collectivist vs. individualist luxury perceptions. Journal of International Consumer Marketing, 30(3), 158-172.
- Keim, C. & Wagner, R. (2018). Back in time to move forward: An empirical study on luxury fashion vintage drivers. Global Journal of Fashion Marketing, 9(2), 87-102.
- Maroufkhani, P., Wagner, R. & Wan Ismail, W.K. (2018). Research on entrepreneurial ecosystems: A systematic review. Journal of Enterprising Communities,12(4), 545-564.
- Petljak, K., Zulauf, K., Stulec, I., Seuring, S. & Wagner, R. (2018). Green supply chain management in food retailing: survey-based evidence in Croatia. Supply Chain Management, 23(1), 1- 15.
- Sanchez Bengoa, D.S., Ganassali, S., Kaufmann, H.R., Rajala, A., Trevisan, I., Van Berkel, J., Zulauf, K. & Wagner, R. (2018). Shared experiences and awareness from learning in a student multicultural environment: Measuring skills’ development in intercultural intensive programs. Journal of International Education in Business, 11(1), 27-42.
- Timokhina G.S., Ürkmez, T. & Wagner R. (2018). Cross-cultural variations in consumer behavior: A literature review of international studies, South East European Journal of Economics and Business, 13(2), 49-71.
- Wittkop, A., Zulauf, K. & Wagner, R. (2018). How digitalization changes the internationalization of entrepreneurial firms: Theoretical considerations and empirical evidence, Management Dynamics in the Knowledge Economy, 6(2), 193-207.
- Falkenreck, C. & Wagner, R. (2017). The Internet of things – chance and challenge in industrial business relationships, Industrial Marketing Management, 66, 181-195.
- Kovacs, D., Zulauf, K., Ürkmez, T., Brockhaus, D. & Wagner, R. (2016). Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary, Management Dynamics in the Knowledge Economy, 4, 571-589.
- Peshkova, A., Ürkmez, T. & Wagner, R. (2016). Intimacy of the Russianupper middle class with luxury fashion. Journal of Global Scholars of Marketing Science, 26, 152-173.
- Timokhina, G., Wagner, R. & Ürkmez, T. (2016), Cross-cultural variations in consumer behavior: Review of scientific studies (methodological focus), Marketing and Marketing Research, 224-243.
- Timokhina, G., Wagner, R. & Ürkmez, T. (2016). Cross-cultural variations in consumer behavior: review of scientific studies (theoretical focus), Marketing and Marketing Research, 126-142.
- Timokhina, G., Wagner, R. & Ürkmez, T. (2016). Cross-cultural variations in consumer behavior: review of scientific studies (practical focus), Marketing and Marketing Research, 318-325.
- Seuring-Stella, S., Beske, P., Land, A., Yawar, S., Khalid, R. & Wagner, R. (2015). Putting sustainable supply chain management into base of the pyramid research. Supply Chain Management, 20, 1-25.
- Wagner, R. & Ürkmez, T. (2015). Is your perception of luxury similar to mine? A concept made of absolute and relative features. Journal of Euromarketing, 24, 20-40.
- Dödtmann, J. & Wagner, R. (2013). Cultural adaption of hypermedia: a contemporary state of the art of industrial practice and improvements by multi-trees. International Journal of Wireless Networks and Broadband Technologies, 2, 41-50.
- Falkenreck, C. & Wagner, R. (2011). The impact of perceived innovativeness on maintaining a buyer-seller relationship in health care markets: a cross-cultural study. Journal of Marketing Management, 27, 225-242.
- Falkenreck, C. & Wagner, R. (2010). Impact of direct marketing activities on company reputation transfer success: empirical evidence from five different cultures. Corporate Reputation Review, 13, 20-37.
- Ontrup, J., Ritter, H., Scholz, S. & Wagner, R. (2009). Detecting, assessing and monitoring relevant topics in virtual information environments. IEEE Transactions on Knowledge and Data Engineering, 21, 415-427.
- Wagner, R. & Beinke, S. (2006). Identifying patterns of customer response to price endings. Journal of Product and Brand Management, 15, 341-351.
- Wagner, R. (2005). Contemporary marketing practices in Russia. European Journal of Marketing, 39, 199-215.
- Decker, R., Wagner, R. & Scholz, S. (2005). An Internet-based approach to environmental scanning in marketing planning. Marketing Intelligence and Planning, 23, 189-199.
- Feldmann, M. & Wagner, R. (2003). Strukturieren mit Multitrees: Ein Fachkonzept zur verbesserten Navigation in Hypermedia. Wirtschaftsinformatik, 45, 589-598.
- Wagner, R. & Decker, R. (2000). Remarks on the behavioristic analysis of competitive reactions. OR-Spektrum, 22, 97-116.
- Decker, R., Wagner, R. & Knauff, N. (1998). Data Warehouse - ein Instrument für Marktforschung und Management. Marktforschung & Management, 42,172-176.
- Wagner, R., Temme, T. & Decker, R. (1998). Die Behandlung fehlender Werte in der angewandten Marktforschung. GfK Jahrbuch der Absatz- und Verbrauchsforschung, 44, 395-417.
Proceedings
- Rui, A., Schneider - Cechella, F., Raab, K., & Wagner, R. (2020): Factors influencing Italian consumers’ package-free purchase intention, Proceedings of AMA Sommer Conference, San Francisco.
- Salatto, A., Raab, K., & Wagner, R. (2020). Airline Passengers’ Motivations in Sustainable Tourism: A Gamification Experiment. Proceedings of the 4th Ocean, Marine and Environmental Science International Conference (OMESIC 2020), Krabi, Thailand.
- Zulauf, K., Wagner, R. Schneider - Cechella, F., (2020). Changed Buying Behavior in the Corona Pandemic: Perceived Risk and its Effects. Proceedings of the Latin American Retail and Consumption Conference, São Paulo, Brazil.
- Falkenreck, C. & Wagner, R. (2019). Service-Dominant Logic in the Digital Age—Are Actors still Co-Designers and Creators of Value? Proceedings of the EMAC 48th Annual Conference, University of Hamburg.
- Froch, M., Falkenreck, C. & Wagner, R. (2019). Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships – An Empirical Study of European Cases, Proceedings of the EMAC 48th Annual Conference, University of Hamburg.
- Froch, M., Falkenreck, C. & Wagner, R. (2019). The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships – An Empirical Study of European Cases. Proceedings of the Industrial Marketing and Purchasing (IMP) Annual Conference.
- Paolino, C. Ürkmez, T. & Wagner, R. (2019). The stained balance between ubiquity and exclusivity for different levels of luxury, Proceedings of Luxury Brands Conference, Tokyo.
- Raab, K. & Wagner, R. (2019). Can God cure our environment from waste? – An exploratory study of international flight passengers, Proceedings of the 18th Cross-Cultural Marketing Conference, San Juan.
- Falkenreck, C. & Wagner, R. (2018). B-to-B relationships and co-creation of value in the digital age—Quo vadis? Proceedings of the 2018 Global Marketing Conference, Tokyo.
- Falkenreck, C. & Wagner, R. (2018). Co-creation of value in the digital age: disruption management in B2B and B2G relationships, Proceedings of the IMP Asia Conference, Columbo.
- Froch, M., Falkenreck, C. & Wagner, R. (2018). How to ruin Buyer-Manufacturer Relationships - Evaluating and Comparing the Drivers of Customer Dissatisfaction in B-to-B and B-to-G Relationships, Proceedings of the IMP Annual Conference, Marseille.
- Qian, C., Seuring, S. & Wagner, R. (2018). Supply chain relationship quality and performance – A buyer and supplier perspective. Proceedings of the Nordic Logistics Research Network (NOFOMA).
- Raab, K. & Wagner, R. (2018). A literature review on entrepreneurship at the base of the pyramid: how B2B entrepreneurs make a difference in customer communication and CRM, Proceedings of the IMP Asia Conference, Columbo.
- Raab, K. & Wagner, R. (2018). Disposal behavior of extreme poor people Living in Guatemala at the Base of the Pyramid. Proceedings of 20th International Conference on Solid Waste (ICSW 2018).
- Aliyev, F. & Wagner, R. (2017). Green luxury: new divide in positioning strategies needed? Proceedings of the Strategica Conference 2017, Bucharest, 585 – 594.
- Ehrhardt, C., Zulauf, K., Wagner, R., Sanchez Bengoa, D., Hermannsdóttir, A. & Kaufmann, H. (2017). Assessment of usefulness of communication channels for European entrepreneurs. Proceedings of the 14th CIRCLE Conference in Warsaw.
- Froch, M., Falkenreck, C., & Wagner, R. (2017). Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model. Proceedings of the IMP Asia Conference, Kuala Lumpur.
- Keim, C. & Wagner, R. (2017). Back in time to move forward: an empirical study on luxury fashion vintage drivers. Proceedings of the Global Fashion Conference 2017, Vienna.
- Qian, C., Seuring, S., & Wagner, R. (2017). Inter-firm relationship quality and supply chain integration: a review of buyer’s and supplier’s perspective. Proceedings of the EurOMA Conference 2017, Edinburgh.
- Raab, K. & Wagner, R. (2017). Assessing emotions in sales interactions: a reaction time-based procedure. Proceedings of the Global Sales Science Institute 2017 Conference, Houston University.
- Raab, K. & Wagner, R. (2017). Contemporary Disposal Practices of the Poorest: A Cross Cultural Research Project, Proceedings of the 17th Cross Cultural Research Conference, Hawaii.
- Raab, K. & Wagner, R. (2017). Social impacts of the solid waste and tourism issues: how to involve locals and tourists alike in sustainable waste management. Conference on Sustainable Tourism in Small Island Developing States. University of the Seychelles.
- Raab, K., Zulauf, K. & Wagner, R. (2017). Marketing concepts and their relevance at the BoP - consolidating research on entrepreneurship to alleviate poverty. Proceedings of the EMAC 46th Annual Conference, University of Groningen.
- Schuster, O., Falkenreck, C. & Wagner, R. (2017). A technology acceptance model for entrepreneurs. Proceedings of the EMAC 46th Annual Conference, University of Groningen.
- Singh, S. & Wagner, R. (2017). National dynamics of home-grown business in India, Consortium for International Marketing ResearchCIMaR 2017, Florence.
- Singh, S. & Wagner, R. (2017). Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India. Proceedings of the Strategica Conference 2017, Bucharest, 563-572.
- Tamanini, C. & Wagner, R. (2017). Post-crises response strategies: a combined model to manage brand crises. Proceedings of the Strategica Conference 2017, Bucharest, 801-812.
- Ürkmez, T. & Wagner, R. (2017). Retail therapy and accessible luxury consumers: a qualitative assessment on Turkish and Polish consumers, The Mystique of Luxury Brands: Seoul Conference.
- Wagner, R. & Raab, K. (2017). Religious Impacts on Disposal behavior: Does Religion Influence People's Disposal Behavior? Proceedings of the 17th Cross Cultural Research Conference, Hawaii.
- Wittkop, A.M., Zulauf, K. & Wagner, R. (2017). How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence. In: A. Zbuchea (ed.): Entrepreneurship - Challenges and Opportunities in the 21st Century, SNSPA, Bucharest.
- Aliyev, F., Ürkmez, T. & Wagner, R, (2016). An extensive glance at luxury research domain 2000-2014: a bibliometric analysis. Proceedings of the Academy of Marketing Science World Congress, Paris.
- Cubero-Dubinskaya, E., Hagen, B., Wagner, R. & Zulauf, K. (2016). Exploring country institutional profiles on entrepreneurial orientation, Proceedings of 15th International Entrepreneurship Forum Conference, Venice.
- Cubero-Dubinskaya, E., Hagen, B., Wagner, R., Zulauf, K. & Herrmansdottir, A. (2016). Exploring country institutional profiles on entrepreneurial orientation, in: J. Puck, T. Lindner, and M. Putzhammer (eds.): Liabilities of Foreignness versus the Value of Diversity. Proceedings of the EIBA Conference 2017, Vienna.
- Falkenreck, C. & Wagner, R. (2016). The Internet of things and customer apprehension in relationship marketing - a quantitative approach. Proceedings of the EMAC Regional Conference 2017, Sarajevo.
- Gismano, M., Ürkmez, T. & Wagner, R. (2016). Influence of color coded nutrition labels on perceived healthfulness. Proceedings of theInternational Conference on Marketing and Consumer Psychology, Bangkok.
- Kovacs, D, Ürkmez, T, Brockhaus, D, Wagner, R & Zulauf, K (2016). Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary. Proceedings of Strategica 2016 - Opportunities and Risks in the Contemporary Business Environment, Tritonic, Bucharest, pp. 383 - 394.
- Ngassa, C., Ürkmez, T. & Wagner, R. (2016). How effective is language on websites for odd price perceiving? Proceedings of the International Conference on Marketing and Consumer Psychology, Bangkok.
- Nürnberger, E, Zulauf, K. & Wagner, R (2016). The expression of emotions in negotiations: an experimental investigation on emotion behavior of German and Italian negotiators. 6th International Biennale on Negotiation, Novancia Business School, Paris, pp. 31.
- Qian, C., Seuring, S. & Wager, R. (2016). A review of relationship quality in supply chains. Proceedings of the EurOMA Conference 2016, Trondheim.
- Qian, C., Seuring, S., Wagner, R. (2016). Integrating relationship quality into supply chain management: A structured literature Review, Proceedings of the 5th P&OM conference, Havana.
- Rochetti, L., Ürkmez, T. & Wagner, R. (2016). Differences in consumer behavior and lifestyle between sportsmen and couch potatoes. Proceedings of the World Business Congress 2017, London, pp. 42 – 48.
- Scarpa, A., Ürkmez, T. & Wagner, R. (2016). Infiltrating the mobile device through subliminal multiple exposures. Proceedings of the International Conference on Marketing and Consumer Psychology, Bangkok.
- Sanchez Bengoa, D.S., Ganassali, S., Rajala, A., Trevisan, I., Van Berkel, J., Zulauf, K. & Wagner, R. (2016). Students’ learning outcomes from a multicultural learning environment. In: D. Vrontis, Y. Weber, & E. Tsoukatos (eds.): Proceedings of the 9th Annual EuroMed Academy of Business Conference: Innovation, Entrepreneurship and Digital Ecosystems, Warsaw.
- Schmitz, A., Ürkmez, T. & Wagner, R. (2016). Consumer behavior on fairtrade labelled products. Proceedings of the International Conference on Entrepreneurship, Global Business, Economics, Finance, and Social Sciences, Mumbai.
- Schuster, O., Falkenreck, C. & Wagner, R. (2016). The acceptance of mobile payments in the German retail market. Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary Business, Tritonic, Bucharest, pp. 283 - 295.
- Ürkmez, T. & Wagner, R. (2016). Retail Therapy: A qualitative study conducted in Poland and Turkey. Proceedings of the International Conference on Marketing and Consumer Psychology, Bangkok.
- Wagner, R., Maroufkhani, P. & Ürkmez, T. (2016). Research in entrepreneurship ecosystems: a systematic review. Proceedings of the International Conference on Entrepreneurship, Global Business, Economics, Finance, and Social Sciences, Mumbai.
- Peshkova, A., Ürkmez, T. & Wagner, R. (2015). The Russian luxury markets: an entrepreneurial opportunity. Global Economy, International Business and Russia in New Geopolitical Conditions, Ural State University of Economics, Ural State University of Economics Publishing House(176-182). Yekaterinburg.
- Wagner, R. & Ürkmez, T. (2015). Luxury or necessity? Inclarity still exists. Collaboration in Research, European Marketing Academy. Brussels.
- Schuster, O., Falkenreck, C. & Wagner, R. (2015). Entrepreneurial marketing in the last decade - a literature review. Proceedings of the 10th European Conference on Innovation and Entrepreneurship, Academic Conferences and Publishing International, Reading (644-654). UK.
- Zulauf, K., Wagner, R., Ürkmez, T., Brockhaus, D., Raab, K., Schuster, O. & Keul, M. (2015). BoP and entrepreneurship: the intersection of two research path. Proceedings of the 10th European Conferences in Innovation and Entrepreneurship (749-756). Reading (UK): Academic Conferences and Publishing International.
- Keul, M., Wagner, R. & Brandt-Pook, H. (2014). Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung. Tagungsband zur Multikonferenz Wirtschafts- informatik 2014 (479-489). Universität Paderborn.
- Schlobohm, S., Wagner, R. & Zulauf, K. (2014). A review of brand love - conceptual considerations and their relevance for business.Proceedings of the 2014 AMS Annual Conference, Academy of Marketing Science.
- Wagner, R. (2014). Emotionen im crossmedialen Dialog: Messen - Steuern – Kontrollieren. In Deutscher Dialogmarketing Verband (Hrsg.). Dialogmarketing Perspektiven 2013/2014: Tagungsband 8. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing (9-24). Wiesbaden: Springer & Gabler.
- Wagner, R. & Ürkmez, T. (2014). The relativity of luxury: an attempt at conceptual clarification. Shifts in and global competitiveness, markets, and consumers: is management prepared for a new business paradigm? International Management Development Association (303-313).
- Falkenreck, C. & Wagner, R. (2013). Do customer club memberships really enhance reputation, customer satisfaction and loyalty in B-to-B relationships? Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul.
- Zulauf, K., Oswald, A. & Wagner, R. (2013). Hierarchical bayes approach for analyzing the impact of labeling on the country of origin effect. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World., EMAC. Istanbul.
- Zulauf, K. & Wagner, R. (2013). The impact of issue authority allocation in business negotiations: who benefits from post negotiation procedures?. Proceedings of the 26th European Conference on Operational Research. Rom.
- Parwoll, M. & Wagner, R. (2012).The impact of missing values on PLS model fitting. Challenges at the Interface of Data Analysis, Computer Science, and Optimization (537-544). Berlin: Springer.
- Zulauf, K. & Wagner, R. (2012). Power shift paradox in retailer-manufacturer negotiations: how to take advantage of the channel power shift? Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers. Lisbon.
- Honsel, L., Klaus, M. & Wagner, R. (2011). Consumer fanaticism: a typology of fans related to fan motivation and personality traits. Proceedings of Australia & New Zealand Marketing Academy 2011 Conference.
- Klaus, M. & Wagner, R. (2010). Gaining 'consumer insights' from influential actors in weblog network. Classification as a Tool for Research (553-560). Berlin: Springer.
- Klaus, M., Schwerdtfeger, J. & Wagner, R. (2010). Targeting key influentials for direct marketing activities in social networks: methodical progress and an application. Proceedings of Australia & New Zealand Marketing Academy 2010 Conference. Christchurch (New Zealand): University of Canterbury, Department of Management.
- Wagner, R. (2010). Open Source Engineering mit Web2.0-Diensten. Tagungsband der Jahrestagung des Institute for Competitive Intelligence (8-22).
- Falkenreck, C. & Wagner, R. (2009). Broadening the view on customers` propensity to leave a relationship'. Building Bridges Connects People, 17th International Colloquium in Relationship Marketing. Maastricht.
- Wagner, R. (2009). Wege aus der Krise - Anmerkungen aus Theorie und Praxis. Tagungsband der ICI-Konferenz „Wege aus der Krise – Mit Competitive Intelligence das eigene Unternehmen stärken. Bad Nauheim.
- Wagner, R. & Scholz, S. (2009). The nonlinearity of strategic uncertainty and environmental scanning behavior. An empirical study of managerial information seeking and processing activities. Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten (147-158). Boizenburg: VHW-Verlag.
- Wagner, R., Ontrup, J. & Scholz, S. (2009). Event detection in environmental scanning: news from a hospitality industry newsletter. Cooperation in Classification and Data Analysis (161-168). Berlin: Springer.
- Klaus, M., Schwerdtfeger, J. & Wagner, R. (2009). Assessing digital social networks for marketing communication - the case of MySpace.com. Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References? Nantes.
- Klaus, M., Schwerdtfeger, J. & Wagner, R. (2009). Marketing communication to and with net citizens: Targeting by means of a social network analysis approach. Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action, The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers (163-177). Berlin.
- Klaus, M. & Wagner, R. (2009). Identifying influential communicator to gain "Consumer Insights" on weblog networks. Proceedings of Australia & New Zealand Marketing Academy 2009 Conference, (1-8).
- Scholz, S. & Wagner, R. (2009). Classification in marketing science. Cooperation in Classification and Data Analysis (99-106). Berlin: Springer.
- Wagner, R. & Klaus, M. (2009). Exploring the interaction structure of weblogs. Advances in Data Analysis, Data Handling and Business Intelligence (545-552). Berlin: Springer.
- Wagner, R. & Schwerdtfeger, J. (2009). Enhancing target group selection using belief functions. In Fleischman, B., Borgwardt, K., Klein, R. & Tuma, A. (eds.), Operations Research Proceedings 2008, (419-424). Berlin Heidelberg: Springer.
- Falkenreck, C., Paulssen, M. & Wagner, R. (2008). Antecedents of company reputation transfer in B2B markets: Empirical evidence from five different cultures. Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought. Brighton.
- Falkenreck, C. & Wagner, R. (2008). Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures. Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness. Beijing.
- Wagner, R. & Falkenreck, C. (2008). Modeling culture's impact on reputation transfer in direct marketing. Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference, Academy of Marketing Science (115-120). New Orleans.
- Wagner, R. (2008). Classifying contemporary marketing practices. Data Analysis, Machine Learning, and Applications (489-496). Berlin: Springer.
- Wagner, R. (2008). Consistency of relationship marketing practices in transition economies. Proceedings of the 37th (EMAC) Conference, Marketing Landscapes: A Pause for Thought. Brighton.
- Klaus, M. & Wagner, R. (2008). Exploring the interaction structure of weblogs. Proceedings of the 32nd GfKl Annual Conference (545-552). Hamburg: Springer.
- Wagner, R. (2008). Konkurrenzanalyse: Handwerk, Kunst oder Wissenschaft? Proceedings der 30. Online-Tagung der DGI / 60. Jahrestagung der DGI (201-209). Frankfurt: DGI.
- Wagner, R., Hotho, A. & Scholz, S. (2007). The dark side of competitive intelligence: technocrats at work. Proceedings of the 2007 European Competitive Intelligence Summit, Society of Competitive Intelligence Professionals, Alexandria (Virginia): Idea Publishing.
- Wagner, R. (2006). Patterns of associations in finite sets of items. Data Science and Classification (279-286). Berlin: Springer.
- Decker, R., Scholz, S. & Wagner, R. (2006). Growing clustering algorithms in market segmentation: defining target groups and related marketing communication. Data Analysis Classification and Forward Search (23-30). Berlin: Springer.
- Scholz, S., Meißner, M. & Wagner, R. (2006). Robust preference measurement: A simulation study of erroneous and ambiguous judgement's impact on AHP and conjoint analysis. Proceedings of OR 2005 (613-618). Berlin: Springer.
- Wagner, R., Wetzels, M. & Winklhofer, H. (2005). Measurement equivalence in cross-cultural-research: The case of formative measurement models. Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference, European Marketing Academy. Milan.
- Decker, R., Scholz, S. & Wagner, R. (2005). Mining consumption and nutrition patterns for marketing communication. Classification and Data Analysis 2005 (91-94). Parma.
- Wagner, R. (2005). Mining promising qualification patterns. Innovations in Classification, Data Science, and Information Systems (249-256). Berlin: Springer.
- Wagner, R. & Beinke, K. (2004). Identifying patterns of consumer response to price endings. Proceedings of the 2004 Fordham University Behavioral Pricing Conference (94-107). New York.
- Wagner, R. (2004). Marketing in transition economies: lessons learned from Russia. Proceedings of the International Conference on Business Capacity Development and Economic Regeneration. Dundee: University of Abertay.
- Wagner, R. & Pels, J. (2004). Patterns of marketing Practices in transition economies. Proceedings of the Irish Academy of Management Annual Conference. Dublin.
- Wagner, R. (2003). Are odd prices meaningful price thresholds? An investigation by generalised cross validation. Marketing: Responsible and Relevant? Proceedings of the 32nd EMAC Conference. Glasgow.
- Wagner, R. (2001). Testing the Lag of multiple competitive reaction. In Breivik, E., A., Falkenberg, W. & K. Gronhaug, K. (eds.), Rethinking European Marketing, Proceedings from the 30th EMAC Conference. Norway, Bergen.
- Wagner, R. (1999). Remarks on the behavioristic analysis of competitive reactions. Workshop on Operations Research in Marketing. Vienna, Universität Wien.
Book Chapters
- Aliyev, F., Ürkmez, T. & Wagner, R. (2017). An extensive glance at luxury research domain 2000–2014: A bibliometric analysis. In Rossi, P. (ed.), Marketing at the Confluence between Entertainment and Analytics (347-351). Berlin: Springer.
- Schlobohm, S., Zulauf, K. & Wagner, R. (2016). A review of brandlove: conceptual considerations and their relevance for business. In Obal, M., Krey, N. & Bushardt, C. (eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (343-348). Berlin: Springer.
- Larsen, F., Wagner, R. & Hartmann, A. (2015). Brands and branding in the non-profit sector - theoretical overview and discussion. In Smyczek, S. & Matysiewicz, J. (eds.), Social Exclusions in Europe - Marketing Perspective, Publishing House of the University of Economics in Katowice (189-200). Katowice.
- Hartmann, A., Wagner, R. & Larsen, F. (2015). Identity and image dynamics - managing social exclusion in profitable ways.In Smyczek, S. & Matysiewicz, J. (eds.), Social Exclusions in Europe - Marketing Perspective, Publishing House of the University of Economics in Katowice (244-254). Katowice.
- Wagner, R. (2013). Unternehmen als Akteure und Objekte des Dialogs. In Vögele, S., Gerdes, J. & Hesse, J. (eds.), Festschrift 10 Jahre SVI, (59-72). Wiesbaden: Gabler.
- Wagner, R. (2011). Websites and blogs. In Mansvelt, J. & Robbins, P. (eds.), Green consumerism: An A-to-Z guide, (460-465). CA, Thousand Oaks: SAGE Publications.
- Parwoll, M. & Wagner, R. (2011). Direct marketing for best-agers: in dialogue with challenging customers. In Bornemeyer, C. S. (eds.), Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport, (19-40). Bad Honnef: Bock.
- Wagner, R. (2011). Neue Medien im Kundendialog - Ein Überblick zu den Kommunikationsdiensten des Web 2.0. In Lietzau, W. B. (eds.), Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele, Deutsche Gesellschaft für Verbandsmanagement e.V. (DGVM), (90-104). Bonn.
- Wagner, R. (2009). Service level. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (1431-1433). Thousand Oaks: Sage.
- Wagner, R. (2009). Wholesale sector.In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (1713-1714). Thousand Oaks: Sage.
- Wagner, R. (2009). Best Buy. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (141-142). Thousand Oaks: Sage.
- Wagner, R. (2009). Competitive advantages of nations. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (357-358). Thousand Oaks: Sage.
- Wagner, R. (2009). Chicago school/Chicago boys. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (260-262), Thousand Oaks: Sage.
- Wagner, R. & Michaeli, R. (2009). Competitive Intelligence. In Litzcke SM, M. (eds.), Sicherheit in Organisationen, (13-31). Frankfurt am Main: Verlag für Polizeiwissenschaft.
- Wagner, R. (2009). Market imperfections theory. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (1076-1077). Thousand Oaks: Sage.
- Wagner, R. (2009). Industrial espionage. In Wankel, C., (eds.), Encyclopedia of Business in Today's World, (859-863). Thousand Oaks: Sage.
- Wagner, R. & Klaus, M. (2008). Cultural impacts on the spread of mobile Commerce: An international comparison. In Unhelkar, B. (eds.), Handbook of Research on Mobile Business, (245-259). Hershey: IGI Global.
- Scholz, S. & Wagner, R. (2008). Scanning multimedia business environments. In Pagani, M., (eds.), Encyclopedia of Multimedia Technology and Networking, (1257-1263). Hershey: IGI Global.
- Meißner, M., Scholz, S. & Wagner, R. (2008). Marketing research using multimedia technologies. In Pagani M, (eds.), Encyclopedia of Multimedia Technology and Networking, (880-886). Hershey: IGI Global.
- Wagner, R. & Meißner, M. (2008). Multimedia for direct marketing. In Pagani, M., (eds.), Encyclopedia of Multimedia Technology and Networking, (978-985). Hershey: IGI Global.
- Wagner, R. & Klaus, M. (2008). Mobile direct marketing. In Unhelkar, B. (eds.), Handbook of Research on Mobile Business, (269-281). Hershey: IGI Global.
- Wagner, R. (2008). Customizing multimedia with multi-trees. In Pagani, M., (eds.), Encyclopedia of Multimedia Technology and Networking, (318-323). Hershey: IGI Global.
- Decker, R. & Wagner, R. (2007). Fehlende Werte: Ursachen, Konsequenzen und Behandlung. In Hermann, A., H. (eds.), Handbuch der Marktforschung, (53-79). Wiesbaden: Gabler.
- Scholz, S. & Wagner, R. (2006). Autonomous environmental scanning in the World Wide Web. In Walters, B., T. (eds.), IT-enabled Strategic Management: Increasing Returns for the Organization, (213-242). Hershey: Idea Publishing.
- Decker, R. & Wagner, R. (2006). Marketing. In Becker FG., (eds.), Einführung in die Betriebswirtschaftslehre, (163-199). Berlin: Springer.
- Wagner, R. & Scholz, S. (2005). The quality of prior information structure in business planning. An experiment in environmental scanning. In Fleuren, H., den Hertog, D. & Kort, P. (eds.), Operations Research Proceedings 2004, (238-245). Berlin: Springer.
- Wagner, R., Scholz, S. & Decker, R. (2005). The number of clusters in market segmentation. In Baier, D., Decker, R. & Schmidt-Thieme, L. (eds.), Data Analysis and Decision Support, (157-176), Berlin: Springer.
- Wagner, R. (2004). Kundenmanagement in wachsenden Märkten. In Decker, R. & Wartenberg, F. (eds.), Vertriebs- und Kundenmanagement: Marketingmethoden im Einsatz, (231-253). Lohmar: Eul.
- Decker, R. & Wagner, R. (2001). Assoziationsanalyse. In Diller, H., (eds.), Vahlens großes Marketing-Lexikon, (67). München: Vahlen.
- Decker, R. & Wagner, R. (2001). Konkurrenzforschung (Competitive Intelligence). In Diller, H., (eds.), Vahlens großes Marketing-Lexikon, (805-808). München: Vahlen.
- Decker, R. & Wagner, R. (2001). Marketing-Informationsysteme (MAIS). In Diller, H., (eds.), Vahlens großes Marketing-Lexikon, (982-984). München: Vahlen.
- Decker, R. & Wagner, R. (2001). Data Mining. In Diller, H., (eds.), Vahlens großes Marketing-Lexikon, (255-258). München: Vahlen.
- Wagner, R. (1999). Modeling and measuring of competitive reactions to changes of marketing mix at the retail level. In Gaul, W. & Locarek-Junge, H. (eds.), Classification in the Information Age: Studies in Classification, Data Analysis, and Knowledge Organization, (536-544). Berlin: Springer.
- Decker, R. & Wagner, R. (1999). Log-lineare Modelle und Logit. In Homburg, C. (eds.), Marktforschung: Methoden, Anwendungen, Praxisbeispiele, (549-578). Wiesbaden: Gabler.
- Decker, R. & Wagner, R. (1999). Fehlende Werte in der Marktforschung. In Homburg, C. (eds.), Marktforschung: Methoden, Anwendungen, Praxisbeispiele, (79-98). Wiesbaden: Gabler.
Practice-Oriented Journal Articles
- Wagner, R. & Krause, J. (2011). Akzeptanz von Social Media bei Vorständen: Die richtigen Argumente finden. Social Media Magazin, 40-42.
- Wagner, R. (2011). Integriertes Marketing: Der Kunde im Fokus. Acquisa, 28-30.
- Wagner, R. (2009). Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit. impresso Zeitschrift für Zeitschriftenmacher, 42-46.
- Wagner, R. (2008). Dialog ohne Grenzen 5 Thesen. /Direkt+, 24-25.
- Wagner, R. (2007). Direktmarketing in Russland: Der Schlüssel zu den russischen Wachstumsmärkten. Direktmarketing Praxis, 5, 16-17.
- Wagner, R. & Scholz, S. (2007). CI im Einsatz: Technologien zur Informationssuche, -bewertung und Aufbereitung. Information - Wissenschaft & Praxis, 58, 347-354.
- Decker, R. & Wagner, R. (1997). Die Marktforschung als Hilfsmittel zur Bewältigung der Bäderkrise. Heilbad und Kurort, 49, 123-12
Emerald Outstanding Paper Award 2019
Petljak, K., Zulauf, K., Stulec, I., Seuring, S. & Wagner, R. (2018).
Green supply chain management in food retailing: survey-based evidence
in Croatia. Supply Chain Management: An International Journal, 23(1), 1- 15.
Highly Commended Award 2019
Paolino, C. Ürkmez, T. & Wagner, R. (2019). The stained balance between ubiquity and exclusivity for different levels of luxury, Luxury Brands Conference, Tokyo.
Best Paper Award 2018
Raab, K. & Wagner, R. (2018). Disposal behavior of extreme poor people in
Guatemala living at the base of the pyramid, 20th International Conference on Solid Waste Sydney.
Innovation & Entrepreneurship Teaching Excellence Award 2018
Brockhaus, D., Wagner, R. & Zulauf, K. (2018). Marketing Communication Innovativeness of European Entrepreneurs (MARCIEE), University of Aveiro, Portugal.
Best Paper Award 2016
Ürkemz T. & Wagner, R. (2016). Retail therapy: A Qualitative Study Conducted in
Turkey & Poland, International Conference on Marketing & Consumer Psychology,
Bangkok.
E-learning Award 2011
Wagner, R. & Bloch, K. (2011). Virtual Negotiation Learning Space, University of Kassel, Germany.
Teaching Innovation Award 2010
Wagner, R. & Bloch, K. (2011). Forschungsseminar zum Verhandlungsmanagement, Virtual Negotiation Learning Space, University of Kassel, Germany.
Emerald Highly Recommended Award 2006
Decker, R.; R. Wagner, R. & Scholz, S. (2005).
An Internet-Based Approach to Environmental Scanning
in Marketing Planning, Marketing Intelligence and Planning,
Vol. 23, No. 2, 189 – 199.
Lise Meitner Habilitation Grant 2003
Young Researcher Award 2002
International Federation of Classification Societies (IFCS)
OR Spectrum
Area Editor 2011-2015
International Journal of E-Entrepreneurship & Innovation
Editorial Review Board 2014 - present
Management Dynamics in the Knowledge Economy
Editorial Review Board 2016 – present
Frontiers in Sustainability
Editorial Review Board 2020 – present
OR Spectrum
Area Editor 2011-2015
International Journal of E-Entrepreneurship & Innovation
Editorial Review Board 2014 - present
Management Dynamics in the Knowledge Economy
Editorial Review Board 2016 – present
Frontiers in Sustainability
Editorial Review Board 2020 – present