23.11.2020

Forschungsprojekt "Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms"

@Marketing

Ann-Catrin Cara Pristl hat auf der 48. EMAC (European Marketing Association Conference) am 29. Mai 2019 in Hamburg das Forschungsprojekt "Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms" vorgestellt.