Ongoing projects
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Sustainable cut flowers from Hamburg
The Vier- und Marschlande region near Hamburg has been a center of horticulture for centuries, especially for the cultivation of cut flowers. Numerous smaller farms characterize this fertile cultural landscape and supply florists and retailers via the Hamburg wholesale market - the largest of its kind in Germany. However, the industry is under considerable pressure: low-priced cut flower imports, rising energy costs and demanding working conditions are jeopardizing the economic viability of regional production.
This is precisely where the EIP project "Sustainable cut flowers" comes in. The aim is to make the industry fit for the future - economically, socially and ecologically. To achieve this, the association Fair and Green e.V., Athenga GmbH (consulting), the University of Kassel and practical companies from the Vier- und Marschland region are working together.
Sustainability management as a solution approach
The core of the project is the introduction of the "Fair'n Green" sustainability management tool, which was originally developed with organic and conventional wine and fruit farms. This tool is being adapted for the specific challenges of cut flower cultivation. It offers a structured framework for developing and testing sustainable strategies, for example for economic stabilization through new marketing channels, for improving working conditions and for ecological improvement of production.
Scientific analysis and practical implementation
The University of Kassel is providing scientific support and contributing its expertise to the analysis of the current challenges and needs of horticultural businesses and the development of new marketing channels and knowledge networks. Fair and Green focuses primarily on the adaptation and further development of the sustainability management system and is developing an indicator for pesticide regulation as well as a life cycle assessment for cut flower cultivation.
Further information can be found here: