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HUB Making data-oriented value creation sustainable

The project "HUB Shaping data-oriented value creation sustainably - DaWeNa-HUB" is taking up the challenge of actively and sustainably shaping the digital transformation of the economy. In view of the rapidly evolving information economy, which is characterized by increasing digitalization and the need for sustainable development strategies, the project aims to rethink value creation. With a specific focus on innovative technologies such as generative AI, large-scale language models and low-code/no-code platforms, the project aims to redefine and implement value creation, particularly through the increased use of data and digital services.

    Initial situation

    The economy is at a turning point where technical and organizational modernization and an ecological turnaround are increasingly coming to the fore. Digitalization is creating new structural patterns and paradigms that are bringing about radical, structural changes in the way companies and administrations operate. This transformation, often described as the transition to an information economy, is challenging existing business models while opening up new opportunities for data-driven services and products. Platform-based business models and ecosystems based on extensive data analysis and digital services are becoming increasingly important.

    Project goals

    DaWeNa-HUB aims to create an innovation ecosystem that enables SMEs and the public sector to successfully master the digital transformation while integrating sustainable practices. By pooling the expertise from various research projects, the aim is to develop a broad spectrum of digital solutions (e.g. generative AI or low-code/no-code) and business models based on the sustainable use of data. The project aims to strengthen value chains, promote organizational resilience and support companies in redesigning their business models and adapting them to the challenges of the new economy.


    The DaWeNa-HUB will be implemented in several phases. First, a comprehensive analysis of current business processes and existing data infrastructures will be carried out. Based on these findings, the project team, consisting of scientists, industry experts and practitioners, will develop new methods and tools that will be summarized in a digital toolbox. This toolbox should enable the participating companies and public institutions to make data-driven decisions more effectively and develop new business models.

    In practice, these tools are tested in the form of pilot projects with industry partners. These real-life use cases serve to test and continuously improve the practicability and efficiency of the solutions developed. Regular workshops and training sessions will be offered throughout the project to deepen the stakeholders' knowledge and skills in using the new tools.

    Results and application potential

    The results of the DaWeNa-HUB not only include the development of sustainable, data-based business models, but also the creation of a permanent innovation network that will last beyond the project duration. The methods and tools developed will help companies to increase their efficiency, improve their competitiveness and at the same time operate in a more environmentally sustainable way. The promotion of an agile learning culture and the establishment of a participatory community will also ensure that the project results are widely applied and contribute to the general strengthening of data-oriented economic performance.


    The HISS project is funded by the Federal Ministry of Education and Research (BmBF) under the auspices of PTKA (Project Management Agency Karlsruhe at the Karlsruhe Institute of Technology/KIT).

    Funding code: 02K23A001

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