Dr. Roger Clarke von der Australian National University, Canberra (Australia) zu Besuch am ITeG
Im Rahmen seines Forschungsbesuchs in Kassel wird der Gastwissenschaftler aus Australien einen Research Talk am ITeG zum Thema The Digital User/ee: Consumer, Actor or Participant? halten.
Zeit: 06. Mai 2015, 10:30 – 11:30 Uhr
Ort: ITeG Saal (Pfannkuchstr. 1, Raum 0420)
Thema: The Digital User/ee: Consumer, Actor or Participant?
abstract:
The 'digital business' and 'user, use and utility research' memes have at their core the concept of the digital user. This concept acknowledges that users can no longer be regarded as passive consumers, and takes advantage of their activity by capturing and exploiting it. The notion of the digital user doesn't yet perceive people as participants. It also overlooks the considerable number of circumstances in which people are 'usees' rather than 'users'.
This presentation reviews the dark side of current business models and the philosophy underlying them. It then discusses the notion of perspective in IS research, and the lack of attention to perspectives other than that of the corporation. It proposes adjustments to current approaches, in order to integrate the interests of people, and to avoid business inviting further rounds of impediments and active opposition by the people it deals with.
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