Research project

Consortial BMBF-Projekt: “Holistic Evaluation of Alternative Protein Sources with Special Consideration of Insects” (Pr:Ins – Holistic Evaluation) (NewFoodSystems)

  • Studies on consumer acceptance and marketing of insect-based foods.

BLE-Project: „Marketing of Suboptimal Food in Organic Market”

  • Studies on consumer attitudes and their willingness to pay for fruits and vegetables with visual imperfections.

Short profile

  • 08/2022 - Today: Research Associate at the Department of Agricultural and Food Marketing, University of Kassel
  • 09/2021-07/2022: Research Assistant at the Department of Agricultural and Food Marketing, University of Kassel
  • 10/2019-08/2021: MSc International Food Business and Consumer studies, title of Master thesis: “The perception and ambivalence of organic consumers in Germany toward suboptimal food.” University of Kassel and Fulda University of Applied Sciences
  • 03/2021-08/2021: Student Assistant at the Department of Agricultural and Food Marketing, University of Kassel
  • 11/2020-02/2021: Intern online marketing, Unicorn Factory Media, Bexbach
  • 10/2016-09/2019: BSc Food Science and Biotechnology, title of Bachelor thesis: “Determination of physical and chemical properties of bitter oranges as well as its drying characteristics under different temperature.” University of Hohenheim, Stuttgart
  • 03/2019-05/2019: Intern flavour application, Firmenich, Indonesia

Languages

  • English
  • German
  • Indonesian

Publications

  • Puteri, B., Buttlar, B. and Jahnke, B. (2022): Take it or leave it? Investigating the ambivalence and willingness to pay for suboptimal fruits and vegetables among organic consumers in Germany. Frontiers in Sustainable Food Systems 6: 934954. https://doi.org/10.3389/fsufs.2022.934954.
  • Jahnke, B., Kilian, D., Puteri, B. and Zander, K. (2022): Marketing of suboptimal food in organic trade. Final report on the research project of the same name within the framework of BÖLN. Department of Agricultural and Food Marketing, University of Kassel, Witzenhausen. Online at: https://orgprints.org/id/eprint/43524/.