Prof. Dr. Katrin Zander
Head of Agricultural and Food Marketing
- Telephone
- +49 5542 98-1285
- k.zander[at]uni-kassel[dot]de
- Site
- Steinstraße 19
37213 Witzenhausen
- Room
- DITSL, 0127
Peer-reviewed journal articles
Hüppe, R. and Zander, K. (2023): Perfect apples or sustainable production?—Consumer perspectives from Germany. Journal of Consumer Behaviour. 1-13. https://doi.org/10.1002/cb.2236.
Puteri, B., Jahnke, B. und Zander, K. (2023): Booming the bugs: How can marketing help increase consumer acceptance of insect-based food in western countries? Appetite 187: 106594. https://doi.org/10.1016/j.appet.2023.106594.
Philipp, S.M. and Zander, K. (2023): Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany. Agroforestry Systems 97, 939–951. https://doi.org/10.1007/s10457-023-00840-4.
- Hempel, C., Feucht, Y. and Zander, K. (2022): The Gap between citizens' concerns and consumers' actions: which factors impair the adoption of food-related climate mitigation options? International Journal of Food System Dynamics 13 (1), 85 - 99. DOI: https://dx.doi.org/10.18461/ijfsd.v13i1.A8.
- Stampa, E. and Zander, K. (2022): Backing biodiversity? German consumers' views on a multi-level biodiversity-labeling scheme for beef from grazing-based production systems. Journal of Cleaner Production, 370(1), 133471; https://doi.org/10.1016/j.jclepro.2022.133471 . ResearchGate: https://www.researchgate.net/publication/362575888_Backing_biodiversity_German_consumers'_views_on_a_multi-level_biodiversity-labeling_scheme_for_beef_from_grazing-based_production_systems.
- Zander, K., Will, S., Göpel, J., Jung, C., and Schaldach, R. (2022): Societal evaluation of bioeconomy scenarios for Germany. Resources 11, 44. https://doi.org/10.3390/resources11050044 .
- Hüppe, R., and Zander, K. (2021): Consumer perspectives on processing technologies for organic food. Foods 2021, 10 (6), 1212. https://doi. org/10.3390/foods10061212 .
- Zander, K., Daurès, F., Feucht, Y., Malvarosa, L., Pirrone, C. and le Gallic, B. (2021): Consumer perspectives on coastal fisheries and product labeling in France and Italy. Fisheries Research, 246 (2022) 106168. https://doi.org/10.1016/j.fishres.2021.106168 . https://authors.elsevier.com/a/1e3-xbiU1rkRK.
- Bruemmer, N. and Zander, K. (2020): Drivers of organic food choice in Germany-the case of young adults. Organic Agriculture, 10. Online at: https: //doi.org/10.1007/s13165-020-00306-2 .
- Hüppe, R. and Zander, K. (2020): Organic food processing from the consumer's point of view-The examples of milk and juice. In Austrian Journal of Agricultural Economics and Rural Studies, Austrian Journal of Agricultural Economics and Rural Studies, Vol. 29.16, DOI 10.15203/OEGA_29.16 .
- Janssen, M., Schaeufele, I. and Zander, K. (2020): Target groups for organic wine: the importance of segmentation analysis. Food Quality and Preference, 79: https: //doi.org/10.1016/j.foodqual.2019.103785 .
- Zander, K. and Feucht, Y. (2020): How to increase demand for carp? Consumer attitudes and preferences Germany and Poland. British Food Journal. Online at: https://doi.org/10.1108/BFJ-11-2019-0875 .
Monograph
- Banse, M., Zander, K., Babayan, T., Bringezu, S., Dammer, L., Egenolf, V., Göpel, J., Haufe, H., Hempel, C., Hüfner, R., Millinger, M., Morland, C., Musonda, F., Partanen, A., Piotrowski, S., Schaldach, R., Schier, F., Schüngel, J., Sturm, V., Szarka, N., Thrän, D., Weimar, H., Wilde, A., and Will, S. (2020): A biobased future in Germany - scenarios and societal challenges. Braunschweig: Johann Heinrich von Thünen Institute. Online at: https://www.thuenen.de/media/institute/ma/Downloads/BEPASO-Broschuere.pdf
Book chapter
Möstl, A. and Zander, K. (2023): Wie denken Kantinengäste über Menüs mit Öko-Fleisch? Eine qualitative Untersuchung am Beispiel Betriebsgastronomie. In: Mau, G., Schuhen, M. und Froitzheim, M. (Hrsg.): Verbraucherforschung zwischen Empowerment und Verletzlichkeit. Verbraucherrelevante Zukunftsfragen aus der Perspektive der Wissenschaft und Praxis. Wiesbaden: Springer Gabler, p. 95-114. https://doi.org/10.1007/978-3-658-41247-0_8.
Hempel, C., Will, S. and Zander, K. (2023): Using Q Methodology for identifying societal viewpoints on bioeconomy. In: Reinermann, J., Kamlage, J., de Vries, N., Goerke, U., Oertel, B. und Schrey, S.D. (Hg.) Zukünfte nachhaltiger Bioökonomie. Neue Ökologie Band 5. Transkript, Bielefeld. 91-103.
Hamm, U. and Zander, K. (2022): Marketing. In: Wachendorf, M., Bürkert, A. and Grass, R. (Eds.) Ecological Agriculture. UTB, pp. 274 - 284.
Herzig, C., Hamm, U. and Zander, K. (2022): International trade in organic products. In: Wachendorf, M., Bürkert, A. and Grass, R. (eds.) Organic agriculture. UTB, pp. 333 - 343.
- Zander, K. (2022): Consumer acceptance. In: Wachendorf, M., Bürkert, A. and Grass, R. (Eds.) Organic agriculture. UTB, pp. 284 - 289.
Project reports
- Möstl, A., Erhart, A. and Zander, K. (2023): Einflussfaktoren auf die Wahl von ökologischen Fleischgerichten in der Betriebsverpflegung. Abschlussbericht zum gleichnamigen Forschungsprojekt im Rahmen des BÖL. Fachgebiet Agrar- und Lebensmittelmarketing der Universität Kassel und FiBL Deutschland e.V.
- Jahnke, B., Kilian, D., Puteri, B. and Zander, K. (2022): Marketing of suboptimal food in organic trade. Final report on the research project of the same name within the framework of BÖLN. Department of Agricultural and Food Marketing, University of Kassel, Witzenhausen. Online at: https://orgprints.org/id/eprint/43524/.
- Will, S. and Zander, K. (2020): Scenarios of a bioeconomy for Germany from a societal perspective. Thünen Working Paper 147. braunschweig. Online at: https://www.thuenen.de/de/thuenen-institut/infothek/schriftenreihen/thuenen-working-paper/thuenen-working-paper-detailansicht/thuenen-working-paper-147.
Praxis contributions
Zander, K. (2023): Regional oder Bio? Bio Austria 5/2023, 19-21.
Zander, K. (2023): Wie steht es um den Bio-Absatz? DLG-Mitteilungen 8/2023, 20-21.
Zander, K. (2022): Bäcker goes Discount – kann das gut gehen? Nordhandwerk 09/2022, 18.
- Hüppe, R. and Zander, K. (2022): "Perspektiven der Verbraucher_innen auf die ökologische Lebensmittelverarbeitung". In BioPress 110/January 2022, p. 40 https://www.biopress.de/de/inhalte/details/8472/ausgabe/80/perspektiven-der-verbraucher-auf-die-oekologische-lebensmittelverarbeitung.html
Zander, K., Aulenbacher, P. and Feucht, Y. (2021): What is the market potential of processed carp products? FischMagazin 10/2021, 66-69.
Zander, K., Aulenbacher, P. and Feucht, Y. (2021): How to attract consumers to carp products? AufAuf 2/2021, 30-33.