Research projects

  • Studying consumer perspectives, preferences and acceptance for organic apples with skin deficiencies within the project “PSSYSTEMBIOOBST – sustainable advancement of the overall concept of crop protection in organic fruit growing, including relevant sociological aspects, based on five years of practical data on the application of crop protection measures”
  • Studying consumer perspectives, preferences and acceptance for processing technologies in organic foods within the project “ProOrg – developing a code of practice (CoP) for organic food processing“

Research focus

In the context of my dissertation, I deal with consumers' perspectives on different (organic) foods. This includes, for example, apples with visual defects (skin defects), different processed foods and specific technologies, as well as products from legumes as a plant protein alternative. Using qualitative and quantitative methods, I try to determine consumers' expectations, opinions, preferences or willingness to pay for these products.

Short profile

  • 04/2020 – today Research Associate at the Departement of Agricultural and Food Marketing
  • 01/2019 – 03/2020 Research Associate, Thuenen Institute of Market Analysis, Braunschweig
  • 08/2012 – 01/2015 Msc International Environmental Studies, title of Master thesis: “A puzzle with missing pieces – Institutional analysis of irrigation schemes in Iringa Rural District, Tanzania” Norwegian University of Life Sciences, Ås, Norway
  • 10/2009 – 09/2012 Bsc Agriculture Sciences, title of Bachelor thesis: Agrarökologie: „Sind Schwebfliegen spezialisierte Bestäuber im Grünland?“ Georg-August Universität, Göttingen
  • 04/2015 – 04/2018 Maternity leave replacement and assistant to the farm manager on two Demeter certified organic farms in Northern Germany

Publications

  • Hüppe, R. and Zander, K. (2023): Perfect apples or sustainable production?—Consumer perspectives from Germany. Journal of Consumer Behaviour. 1-13. https://doi.org/10.1002/cb.2236.
  • Hüppe, R. und Zander, K. (2021): Consumer Perspectives on Processing Technologies for Organic Food. Foods  2021, 10 (6), 1212. https://doi.org/10.3390/foods10061212.
  • Hüppe, R. and Zander, K. (2020): Ökologische Lebensmittelverarbeitung aus Sicht der Verbraucher – Die Beispiele Milch und Saft. In Austrian Journal of Agricultural Economics and Rural Studies, Austrian Journal of Agricultural Economics and Rural Studies, Vol. 29.16, DOI 10.15203/OEGA_29.16 .
  • Hüppe, R. and Zander, K. (2023) “Verarbeitungstechnologien für ökologische Lebensmittel – Perspektiven von Verbraucher*innen”. In: One Step Ahead - einen Schritt voraus! Beiträge zur 16. Wissenschaftstagung Ökologischer Landbau, Frick (CH), 7 - 10 March 2023, Verlag Dr. Köster, Berlin. https://orgprints.org/id/eprint/50556/.
  • Hüppe, R. und Zander, K. (2019) “Consumers’ perceptions of organic food processing – first insights in milk and juice processing”. Book of Abstracts 2019 of the 29th Annual Conference of the Austrian Society of Agricultural Economics. p. 45-46.

Presentations

  • Hüppe, R. (2023): “Consumers’ preferences for local and organic production of legumes in Germany”. Vortrag im Rahmen des XVII Congress of the European Association of Agricultural Economists (EAAE) August 29th - September 1st, 2023 Rennes, France

  • Hüppe, R. (2022): “Perfect apples or sustainable production – Consumer perspectives from Germany”. Vortrag im Rahmen des Seminars 185: “AgEconMeet – Early career development seminar for agricultural economists in Europe” der European Association of Agricultural Economists (EAAE). 05.-07.10.2022 in Göttingen
  • Hüppe, R. and Zander, K. (2022): “Consumer perspectives on apples with different levels of external imperfections”. Vortrag im Rahmen des Seminars 180: “16th International European Forum on System Dynamics and Innovation in Food Networks” der European Association of Agricultural Economists (EAAE). 15.-18.02.2022
  • Hüppe, R. and Zander, K. (2021): “How consumers perceive organic food processing – Insights into milk and juice processing”. Vortrag im Rahmen des Organic World Congress der IFOAM. 08.-10.09.2021, online
  • Hüppe, R. and Zander, K. (2021): “Consumer acceptance of apples with different skin qualities”. Vortrag im Rahmen des Seminars 175: “The wind of change of sustainability standards” der European Association of Agricultural Economists (EAAE). 15.05.2021, online
  • Hüppe, R. and Zander, K. (2019): “Consumers’ perceptions of organic food processing – first insights in milk and juice processing”. Oral presentation at the 29th Annual Conference of the Austrian Society of Agricultural Economics (ÖGA). September 19th – 20th in Innsbruck (Austria)