Back

FührMINT Gender Decoder

Image: Visual Generation - adobe.stock.com

Objective

Tool for addressing all genders neutrally in job advertisements

Brief description

The wording of job adverts plays a major role in determining which people feel addressed and apply for a position. With regard to different genders, it is not only the gender-appropriate formulation of personal designations which plays a role. The formulation of fields of activity and required competences can also invoke implicit gender stereotypes. The FührMINT Gender Decoder helps you to check whether your job advertisements (or similar texts) are formulated in a gender-fair way. Gender-fair wording means whether your job advertisements contain a balanced ratio of agentic (stereotypically male) and communal (stereotypically female) words so that men and women feel equally addressed.

Back