Guidelines and specifications
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Overview
Image: Paavo BlåfieldGeneral information
The President of the university is generally authorized to publish press and public relations work for the entire university. He or she delegates this right to the Communications and Marketing staff unit, which in turn delegates this right to the respective head of an organizational unit. Heads can delegate the right to publish to employees.
The respective head of the institution is responsible for the content of the department, institute and subject area websites as well as the websites of the central institutions and other organizational units. This also applies to all official activities of the departments in social networks and network communities that serve as a platform for mutual exchange and evaluation.
Employees should observe the following guidelines in all forms of online communication:
- Employees are perceived as "ambassadors" of the University of Kassel. They make a significant contribution to the public image of the university. Therefore, only employees expressly commissioned or authorized by the division management should be active in this area of responsibility.
- Information must be carefully checked for relevance, correctness, style and form before publication. Employees are obliged to comply with confidentiality guidelines as well as copyright, data protection and personal rights, especially when posting on social networks. Compliance with scientific codes with regard to external services and valid scientific results must also be taken into account.
- In all official activities in social networks and network communities, employees are expected to treat communication partners fairly and respectfully: Discriminatory comments are to be refrained from. Questionable content or links to questionable content also have no place on the website or in social networks used for business purposes. Employees of the University of Kassel who are active on the internet as private individuals should always keep professional and private matters separate.
Employees are not authorized to register the University of Kassel as an overall organization with web services such as Google Maps or social platforms and/or to enter central contact details. This is part of the official external communication of the university and is only done by authorized employees of the Communication and Marketing Office.
The launch of a new website (project websites, new department websites, etc. —not the launch of individual web pages—must be reported to the Communications and Marketing Office two weeks before the publication date, preferably by email to onlineredaktion[at]uni-kassel[dot]de. The primary purpose of this is to review the site for compliance with legal and university-specific requirements and to ensure its integration into the overall structure.
Path names in subdomains and Go links that relate to central topics or organizational names of the University of Kassel and apply to the university as a whole (e.g. www.uni-kassel.de/go/jahresbericht) must be agreed with the Communications and Marketing Office before being set up.
Rules for Digital Use
Conventions
University of Kassel
Name of Institution
Recipient First Name Last Name
Street Address
ZIP Code City
Building:
Street / Room
Always include the full number as follows: +49 561 804-1111
Link to the title of the destination webpage or document
Avoid using link titles such as “You can download it here…”
In addition to well-written text, photos, graphics, and videos are a sign of professionalism. Using high-quality material is therefore very important.
Mandatory Guidelines for Photos, Graphics, and Videos
- Images and graphics must be saved in the designated photo folder.
- To ensure that images and graphics display well on both large and small devices, they must be uploaded with a width greater than 1,111px and in JPG format (graphics as PNG files).
- Women and men should appear in the images as frequently as possible and be portrayed equally.
- Videos should always be uploaded first to the “Panopto” video platform (www.uni-kassel.de/go/panopto) and then embedded on the website.
- To publish photos of people, you need the consent of the individuals depicted as well as the permission of the copyright holder/photographer: Information on the protection of personal data / Information on copyright.
Declaration of Consent
- All media files must be named with an appropriate filename (without umlauts).
- Graphics and photos must be accompanied by an image description (alternative text).
Copyright and the right to one’s own image must be respected! Additionally, accessibility requirements stipulate that information must never be presented as an image alone.