Guidelines and specifications
This page contains automatically translated content.
Image: Paavo BlåfieldGeneral information
The President of the university is generally authorized to publish press and public relations work for the entire university. He or she delegates this right to the Communications and Marketing staff unit, which in turn delegates this right to the respective head of an organizational unit. Heads can delegate the right to publish to employees.
The respective head of the institution is responsible for the content of the department, institute and subject area websites as well as the websites of the central institutions and other organizational units. This also applies to all official activities of the departments in social networks and network communities that serve as a platform for mutual exchange and evaluation.
Employees should observe the following guidelines in all forms of online communication:
- Employees are perceived as "ambassadors" of the University of Kassel. They make a significant contribution to the public image of the university. Therefore, only employees expressly commissioned or authorized by the division management should be active in this area of responsibility.
- Information must be carefully checked for relevance, correctness, style and form before publication. Employees are obliged to comply with confidentiality guidelines as well as copyright, data protection and personal rights, especially when posting on social networks. Compliance with scientific codes with regard to external services and valid scientific results must also be taken into account.
- In all official activities in social networks and network communities, employees are expected to treat communication partners fairly and respectfully: Discriminatory comments are to be refrained from. Questionable content or links to questionable content also have no place on the website or in social networks used for business purposes. Employees of the University of Kassel who are active on the internet as private individuals should always keep professional and private matters separate.
The launch of a new website (project websites, new department websites, etc. —not the launch of individual web pages—must be reported to the Communications and Marketing Office two weeks before the publication date, preferably by email to onlineredaktion[at]uni-kassel[dot]de. The primary purpose of this is to review the site for compliance with legal and university-specific requirements and to ensure its integration into the overall structure.
All of the university's departments and programs are featured on the university website.
Exceptions for research projects are transparently regulated by a new web policy.
Please register any existing external websites: Register existing external websites
Path names in subdomains and Go links that relate to central topics or organizational names of the University of Kassel and apply to the university as a whole (e.g. www.uni-kassel.de/go/jahresbericht) must be agreed with the Communications and Marketing Office before being set up.
Employees are not authorized to register the University of Kassel as an overall organization with web services such as Google Maps or social platforms and/or to enter central contact details. This is part of the official external communication of the university and is only done by authorized employees of the Communication and Marketing Office.
Conventions
University of Kassel
Name of the institution
Recipient First name Last name
Street House number
Postcode City
Office building:
Street / Room
Always complete as follows: +49 561 804-1111
Link to the title of the target website or document
Avoid link titles such as "You can download here..."
In addition to good texts, photos, graphics and videos are a sign of professionalism. The use of high-quality material is therefore very important.
Binding requirements for photos, graphics and videos
- Images and graphics must be saved in the corresponding photo folder.
- To ensure that images and graphics are displayed well on both large and small output devices, they must be uploaded with a width greater than 1,111px and in JPG format (graphics as PNG files).
- Women and men should appear as often as possible in the images and be displayed equally.
- Videos should always be uploaded to the video platform "Panopto"(www.uni-kassel.de/go/panopto) first and then integrated into the website (in german Language)
- For the publication of personal photos, you require the consent of the persons depicted as well as the permission of the author/photographer: Information on the protection of personal data / Information on copyright.
Declaration of consent (in german Language)
- All media files must be named with an appropriate file name.
- Graphics and photos must be provided with an image description (alternative text).
Copyright and the right to one's own image must be observed! And: The accessibility requirements demand that information must never be displayed as an image alone.