Color selection and design

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Instructions for the editorial use of color palettes

The colors within the corporate design of the University of Kassel are coordinated so that they work well in every possible color combination. This guide helps web editors to use the colors in a consistent, accessible and creative way in the CMS of the University of Kassel.

  • The golden yellow shade has been replaced by the rich grass green shade.
  • The color grey has been replaced by the color petrol rich.
  • The color magenta on surfaces can now only be selected as an outline. In the news lists, however, magenta is still available as a teaser color and campaign element.
  • All other outline colors have been removed. Only gray and magenta outlines are now offered. Highlights that previously had a colored border (outline) now have a grey border by default.
  • All colors have already been replaced. Check the web pages and change to the other colors as required.

The three primary colors for editorial content are available in two gradations:

Light green
#DEE489

Light blue
#E1E8F5

Petrol light
#C4DFD5

Rich grass green
#C5D310

Sky blue rich
#A0BEDF

Petrol rich
#50AC96

Examples of use

Set accents with rich colors

Userich variants for homogeneous pages with short texts and content and for single-column modules or boxes for accentuation and visual emphasis!

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Give structure with bright colors

Uselight variants for areas with many colored highlights, long text blocks, multi-column layouts such as "Beautiful numbers" and long accordions!

Use bright color with a lot of content in colored areas

Image specification: The logo is an image constructed from letters. It may only be used as such; it is not possible to reproduce it as lettering using word processing tools and should therefore not be used. The university logo as a proper and brand name only exists in a German version.


Corporate color: The logo of the University of Kassel is created in the corporate color HKS 28 and may therefore not be used in a color gradation.


Protective space: There is a defined protective space around the logo.


Background: The colored logo is always on white. Exceptions are slightly tinted colored areas (light gray or a yellowish white) or photos (e.g. light gray sky, etc.). The colored logo can be placed on colored surfaces or photos by placing a white area the size of the protected area all around it. The white area always goes into the bleed on the side. Alternatively, the pure black or pure white logo variant can be selected.

FAQ

Bright colors for (distributor) pages with a lot of content

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