Gourmet mushrooms - from a marketing perspective

In this workshop, Leonie Sulk, marketing expert at the North Rhine-Westphalia Chamber of Agriculture, will provide you with important tools for successfully marketing edible mushrooms. The impulse "Marketing costs under control - How to calculate your prices correctly" gives you a sound basis for planning your marketing. The second impulse "From niche product to bestseller: clever marketing of edible mushrooms" goes into more detail about possible sales channels and product ideas through to successful marketing communication.

The conference will take place online as a video conference. The event will be held in German.

Responsible Unit: Organic Farming and Cropping Systems

Contact: Birge Wolf

Further information can be found here.