Strategic public relations and communication

Basics - AHA effects - Social media

"If you write a press release, you're doing public relations". Those days are over. Large companies no longer have a "press office", they run their own "newsroom". This gives them the opportunity to independently broadcast their agenda via a wide variety of communication channels. But whether press office or newsroom. Strategic public relations is an exciting career field for curious and creative people. In this online seminar, experienced communications consultant Christian Stadali (WortwerkWeimar) will introduce you to this professional field. You can also use much of the content for "public relations work on your own behalf".

Seminar content
- Who is my company (corporate identity)
- How does it want to be perceived
- How can we influence perception
- How do I go public where, when and why
- "Hypothesis of reality", "FakeNews"
- How do I use Facebook, Insta, Twitter, messenger groups & Co.
- Organic or paid growth