Social media posting

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My topic on the channels of the University of Kassel

To ensure a uniform and professional design of our official social media accounts, we ask you to observe the following guidelines, tips and recommendations.

Step by step to posting

  1. 1.Specifications

    General

    • Relevance
      Posts must be directly related to the University of Kassel (e.g. research, campus life, events, degree programs).
    • Target groups
      Who is the topic of interest to?
      The University of Kassel is present on various platforms that have different target groups: Students, employees, alumni, journalists and the general public. We place the post accordingly.

    • Possible post types

      Event announcements: Short, with date, time, location, call to action for registration.
      Studies & research: Important findings in understandable language + visual highlights.
      Interviews & statements: Meaningful quotes with photo of the person (specify name & position).
      Everyday life at the university: Exciting, emotional or inspiring insights.

    Target groups

    Students and prospective students

    1. Instagram: Visual brand management, experiences and emotions of campus life
    2. Facebook: Communication with students, prospective students, employees, alumni and the general public

    Employees, alumni, students in higher semesters, prospective Master's students

    1. LinkedIn: News from the university, career-related topics, public events

    Journalists, specialist audience, general public

    1. Mastodon: Current news on research and university policy
    2. Bluesky: Current news on research and university policy

    General news

    1. YouTube: Publication of long-lasting videos, such as image films, articles on current topics, presentation of service facilities, degree program videos, review of events
    2. Facebook: Communication with students, prospective students, staff, alumni and the general public

  2. 2.Quality

    Format / Resolution

    Please only provide high-resolution images/videos

    • optimal 1080 x 1350 px for images, if necessary 1080x1080 px
    • 1080x1920 px for videos
    • File format: JPG or PNG for images, MP4 for videos.

  3. 3.Design

    Style / Motif

    • Picture style: Authentic, bright, clear - prefers natural lighting conditions.
    • Choice of subject: People on campus, research situations, events, exciting places at the University of Kassel. (Privacy policy)
    • Graphics with text: We only post graphics on Instagram as a story! Please use legible font sizes and subtle colors (University of Kassel colors preferred, see CD à link).
    • Video material: As dynamic as possible, max. 60 seconds for reels
    • Thumbnail for the video: An appealing photo matching the video title is optional.

    We are happy to help with questions about video production!

    Inquiries to leonie.hagen[at]uni-kassel[dot]de

  4. 4.Text & Caption

    • Short, concise texts: Max. 1,000 characters, most important info first.
    • Tonality: Friendly, informative, with a personal touch. Mixture of formal & approachable.
    • Structure: Introduction with emoji and/or question/problem: (e.g. "Did you know that...?") Core information in short sentences or bullet points Call-to-action (CTA): ("Write us your opinion in the comments!", "More info in our bio!").
    • Hashtags: 3-6 relevant hashtags (#unikassel, #sustainability, #campuslife etc.).
    • Links: If relevant accounts (e.g. partner organizations) are to be linked, please include their Instagram handles.

  5. 5.Posting

    final

    • Deadline: At least 10 days before planned publication. If you would like us to assist you with the creation of image and video material, please contact us at least 21 days in advance.
    • Submission by e-mail to: leonie.hagen[at]uni-kassel[dot]de
    • Required information: Subject: "Instagram post: [topic]" High-quality image/video material (see specifications)
    • Editing & approval: The social media team reserves the right to adapt or reject submissions.

    Thank you very much for your cooperation! We look forward to your contributions

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