Market research

• Companies with their own market research department
• Market research institutes

Market researchers work either in corporate market research, i.e. directly for a company, or at a market research institute.

In corporate market research, the focus is specific on the industry in which the company operates (consumer goods, pharmaceutical market, financial market, and many more).

The research institutes are involved in a more customized contracts, thus the research industry depends on the client. Here, the ability to advise clients is important.

Get first-hand experience as

• Intern or student assistant in a scientific institute

Good to have

1. first practical experience with:

• qualitative and quantitative forms of data collection
• with specific EDP (e.g. SPSS)
• in online market research

2. Languages skills. Only-english positions are limited, thus it is advisable to have at least a working-level German proficiency.

3. The entry into market research usually is via research institutes, only then a change into a more industry (operational) market research is possible.

While there are specific job boards for market research, a greater number of market research positions can be found on larger online job search boards.

• Companies with their own market research department
• Market research institutes

Here you will find regional examples of companies that offer internships.

Market researchers work either in operational market research, i.e. directly for a company or at a market research institute.

In corporate market research, you only have to deal with the company's specific market, depending on the industry in which the company operates (consumer goods, pharmaceutical market, financial market, etc.).

The private sector institutes are entrusted with contract research and the market depends on the client. The ability to advise clients is important here.

Work as a
intern or student assistant in a scientific institute

Requirements for starting a career
initial practical experience:

• with qualitative and quantitative forms of data collection
• with specific IT (e.g. SPSS)
• in online market research

Entry into market research is usually via institutes, only then is it possible to switch to operational market research.

Further information: On the homepage of the Professional Association of German Market and Social Research

Although there are special job exchanges for market research, a larger number of hits in the field of market research can be found on the larger job exchanges.