Transparent Use of AI

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Generative AI is transforming the creation and editing of content for our university’s website. This includes informational texts, announcements, and press releases, as well as graphics, images, and audio and video content.

Legal Framework for AI Use
The legal framework is provided by the European Union’s AI Regulation, known as the AI Act. Among other things, it specifies when AI-generated or AI-modified content must be labeled. Labeling is required in particular when:

  • image, audio, or video content has been artificially generated or modified in such a way that it can be perceived as authentic,
  • published texts on topics of public interest have been largely generated or modified by AI.

Labeling is generally not required if AI is used only as a support tool—for example, for linguistic revisions, translations, or the technical processing of media—without substantially altering their meaning. Editorial texts also do not need to be labeled if they are reviewed and approved by humans prior to publication.

Using AI for Web Content

We use AI to generate content on our websites in accordance with legal requirements. We label such content when required by law or as mandated by internal policies. In these cases, we use a standardized icon (see opposite). If no labeling is required, we do not include a corresponding notice.

Regardless of the use of AI, editorial responsibility remains with the respective author or university department responsible for publication.

This icon identifies website content that has been created or modified using AI. This includes images, audio, and video content that may appear realistic, as well as text that may give the impression of having been written by a human.

The label indicates that content has been created or modified using AI. However, responsible use of AI goes beyond this: content must be fact-checked, legally permissible, and consistent with the university’s values.

The University of Kassel uses generative AI responsibly in its editorial work

We follow the EU Code of Conduct on Transparency for AI-Generated Content and have derived the following principles for the University of Kassel from it:

  • Authentic and Credible
    We use AI in a way that ensures the University of Kassel, its members, facilities, and programs are presented in a factually accurate, credible, and authentic manner.
  • Reviewed by humans
    We carefully review all content created or edited using AI before publication. In doing so, we pay particular attention to factual accuracy and to avoiding discriminatory content and stereotypes. Academic content is reviewed by appropriately qualified employees.
  • Respecting Data Protection
    As a general rule, we enter personal and confidential information into AI applications only in anonymized form. For non-anonymized data, we use exclusively applications approved by the university and compliant with data protection regulations.
  • Protecting Personal Rights
    We process photos and videos of individuals using AI only if explicit consent has been obtained.