Customer-Driven Innovation
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In the Customer-Driven Innovation project series, you will learn how modern product development works today: data-driven, customer-centric and practical. In three different project formats, you will combine technical creativity with sound data analysis and a direct customer focus. This results in product solutions that are not only technically convincing, but are also well received on the market.
What our project participants can expect
Participants acquire practical basics in dealing with chatbots and modern data management. They learn how to systematically evaluate data and integrate customer requirements into the development process in a targeted manner. This is supplemented by agile methods, which are indispensable in innovative companies.
Development of a Lego racing car that is iteratively adapted to changing customer requirements.
- Basics in dealing with generative AI
- Git basics
- Basics of Python
- Customer-centered product development
Analysis and evaluation of customer-specific eye-tracking data to derive design decisions.
- Basics in dealing with generative AI
- Basics of eye-tracking techniques
- Basics of Git
- Basics of Python
- Basics of Python Pandas
- Evaluation of eye-tracking data
Further development of your own product idea in a team using agile methods.
- Agile methods
- Teamwork
- Allocation of roles
- Development of students' own product innovations
What our students say
Participating in this project was a great enrichment both technically and creatively. Not only did I learn how to use Bricklink Studio, but I also gained my first experience with GitLab and Python - tools that will certainly be helpful in future projects.
I really enjoyed Project 1 LmD in the summer semester of 2025. I was very pleased that it did not require any attendance at all, as it both fits better into a busy timetable and does not necessarily require attendance to be feasible. For LEGO enthusiasts, it's a must anyway.