Study structure
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The "Intercultural Communication and Business" degree program consists of the following areas:
Students deepen their foreign language skills and develop their ability to understand and write complex texts.
Module 1a: French
Module 1b and 1c: Spanish
Module 2: Space and culture
This module is dedicated to the political, economic, social and cultural structures, trends and developments in French- and Spanish-speaking countries. These are reflected upon, analyzed and critically discussed and different culture-specific perspectives on historical and current events are interpreted.
Module 3 Language and culture
Students attend a seminar on literature and cultural studies as well as a seminar on linguistics.
Five compulsory elective modules are selected from various specializations:
Focus | Module |
Business Administration Basis | Strategic corporate management and information management |
Controlling and Corporate Governance | |
Economics Basis | Governance: Institutions and the public sector |
Governance: Policy and Market Dynamics | |
Economic Behavior and Governance | |
Economic Behavior: Models | |
Economic Behavior: Applications | |
Research Methods | Research Methods |
Master's profile Finance, Accounting, Controlling and Taxation (FACT) | Accounting in the international group |
Taxation | |
Finance | |
FACT compulsory elective | |
Master's profile Information, Innovation and Management (IIM) | Supply Chain Management |
Service engineering and management | |
Innovation: processes, technologies and transfer | |
IIM compulsory elective | |
Master's profile in Direct Marketing (DiMark) | Strategies and procedures in international direct marketing |
Distribution and sales management | |
Interactive Marketing and Targeting | |
DiMark compulsory elective |
Students can choose between a research-oriented or a practice-oriented module:
Module F4: Research project
Independent development of a field of research in either linguistics or literary studies.
Module P4: Practical project
Design and implementation of a practical day. Students examine their own professional aptitude and develop their moderation and mediation skills, among other things.
Students supplement their academic knowledge in this module by expanding their skills in seminars and exercises, e.g. in scientific research or applied knowledge transfer. The university offers a variety of seminars in the area of key skills and methods.
As part of a Master's thesis, students apply the knowledge they have gained during their studies by independently working on a topic in philology or cultural studies or an application-related economic issue.
Module 6: Master's degree module
Sample study plan
