Marketing

• Companies in different sectors
• Agencies
• Public sector
• Non-profit sector

The marketing field exists in the private, public and the non-profit sectors. You will work either in a marketing department or in an agency that specializes in marketing services. The size of the team you will work with varies.

Typical activities are: Design and management of marketing campaigns/plans, market monitoring and analysis, contact management with internal and external partners, sometimes with acquisition.

The online-market area (e.g. search engine marketing, affiliate marketing, performance marketing, work with content management systems) takes a very high priority in advertised positions in the field.

Get first-hand experience as

• Intern
• Work student

Important is that the more diverse your experience in (online-) marketing the better.

Good to have

• Practical experience is a must. The Marketing job market is competive with many students from different academic backgrounds applying for an entry-level position. Thus, having an internship or work experience in the field can give you a great advantage to stand out in a selection process.
• Languages skills. Only-english positions are limited, thus it is advisable to have at least a working-level German proficiency.

The word "marketing" appears in job advertisements with different combinations (e.g. product marketing, online marketing, marketing manager). Do not let this confuse you! Often those terms are interconnected. Thus, it is important to check the requirements and tasks of the position to understand if it fits your qualifications and goals.

Companies
Agencies
Public sector
Non-profit sector

Here you will find regional examples of companies that offer internships.

The field of marketing exists both in companies and in the non-profit sector. You will either work in a marketing department or in an agency that specializes in marketing services. You may be part of a large team, but you may also be the only person working in marketing.

Typical activities are Conception and management of marketing campaigns or plans, market observation and analysis, contact management with internal and external partners, sometimes with acquisition.

The online area (e.g. search engine marketing, affiliate marketing, performance marketing, working with content management systems) plays a very important role in advertised marketing positions.

Work as a
freelancer and/or intern wherever marketing concepts are developed and implemented. The more diverse your experience in (online) marketing, the better.

Requirements for starting a career
Practical experience is the be-all and end-all. Many people study a subject with a marketing focus or try to make a career change. They are competing with many people and have to stand out from the crowd; simply completing the coursework stipulated in the study regulations is often not enough. It is therefore essential to have practical experience that matches the position.

In concrete terms, this means

• several internships lasting several months or a six-month internship (over and above the mandatory internship)
• Several semesters as a working student in a marketing-related activity

The word marketing appears in many different combinations in job advertisements (e.g. personnel marketing, product marketing, dialog marketing, online marketing, marketing manager). Don't let this confuse you and only proceed according to the requirements and tasks. There is often no clear distinction between the terms.

You can find more information and job exchanges on our list of links.

<link>Journalism, <link>PR and public relations