The course offers a comprehensive insight into the interactions between culture and business. Cultural studies and practical language content do not run alongside the teaching of economic contexts; instead, the focus is on economic topics in an examination of the language, culture and history of francophone countries - and vice versa. In this way, students are optimally prepared for the international job market.
The course combines French language, literature, culture and regional studies with an in-depth study of economics. Students learn to analyze current challenges in international cultural and trade relations in a solution-oriented manner and become capable of acting in various international contexts. The course is characterized by its high practical component. In project work and practical modules, students apply the content they have learned independently and in an interdisciplinary manner. In this way, this degree course opens up career prospects in internationally active companies and organizations, in cultural management and in the communications industry.
A stay abroad is an integral part of the curriculum - either as a semester of study or as an internship of at least eight weeks in a French-speaking country. A double degree course with the related degree course "Culture and Business/Hispanic Studies" is a good option due to the many joint modules. The Master's degree in "Intercultural Communication and Business" offers the opportunity to deepen the knowledge acquired in the Bachelor's degree.