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12/03/2018 | Pressemitteilung

University of Kassel among "Germany's best universities" - Focus Money study on brands

In a study conducted by Focus Money magazine on the reputation of brands, the University of Kassel performed excellently: According to the study, the university in northern Hesse is one of the 30 most respected state universities in Germany.

Image: Sonja Rode.

The ranking is based on an assessment of the universities' "brands" on the Internet. According to the results of this ranking, the University of Kassel is predominantly perceived positively on the Internet; it lands in 30th place among all state universities, making it the most successful university in Hesse in this ranking. In Germany, there are around 100 universities, more than 200 universities of applied sciences and a large number of other higher education institutions. The ranking was published in a recent special issue.

Focus Money conducted the study together with DeutschlandTEST and the Institute for Management and Economic Research (IMWF). For this purpose, the magazine had statements from online media and social media evaluated. The study analyzed which brand was mentioned with which tone of voice (positive, negative, neutral).

"Branding, especially on the Internet, is important today for the orientation of prospective students. I am therefore pleased that the study confirms what we also experience personally time and again: The University of Kassel enjoys a good reputation," said President Prof. Reiner Finkeldey. "This is the merit of very many employees and their daily work."

Download booklet at www.deutschlandtest.de/de/wp-content/uploads/2018-DT-Beste.pdf