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Technical communication and marketing
| Working in an editorial office is the career goal par excellence for many humanities graduates. Newspapers, publishing houses, radio and TV stations, and online media offer plenty of opportunities to start a career. But editorial work doesn't always have to have something to do with journalism or editing. Take technical communications and marketing, for example. In both professional fields, information must be perfectly prepared to reach the customer within companies. While technical editing deals only with technical documentation (instructions, product manuals, release notes, etc.), in marketing there is both informative and promotional text production, depending on the goal and purpose. If the editorial department is part of the marketing department, the boundary between the two fields can become blurred. Depending on the size and needs of the company, the editorial department often also performs translation and terminology management. Translations into a wide variety of languages are constantly increasing and must therefore be properly planned and managed. Similar to corporate design, linguistic consistency is very important for a uniform image to the outside world. For this reason, many companies are now creating a corporate terminology (corporate language) to be managed and used over the long term. These are interesting career fields for anyone who enjoys working with language while also maintaining an overview of projects and processes. Juliane Becker from Management Services Helwig Schmitt GmbH (a service provider for the automotive industry) tells us what the day-to-day work is like and what skills you should have. In 2018, she graduated from the University of Kassel with a bachelor's degree in German Studies. She started her career by working as a student trainee during her studies. |