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The study of "Intercultural Communication and Business" is composed of the following areas:
Students deepen their knowledge of foreign languages and, among other things, build their ability to understand and compose complex texts.
Module 1a: French
Module 1b and 1c: Spanish
Module 2: Space and Culture
This module is devoted to, among other things, the political, economic, social and cultural structures, tendencies and developments in the French- or Spanish-speaking regions. These are reflected upon, analyzed and critically discussed, and different culturally specific perspectives on historical and current events are interpreted.
Module 3 Language and Culture
Students take a seminar on literature and cultural studies as well as a seminar on linguistics.
Five elective modules are selected from a variety of concentrations:
Strategic Corporate Management and Information Management
Controlling and Corporate Governance
Governance: Institutions and the public sector
Governance: Policy and Market Dynamics
Economic Behavior and Governance
Economic Behavior: Models
Economic Behavior: Applications
Master Profile Finance, Accounting, Controlling and Taxation (FACT)
Accounting in international groups
Master Profile Information, Innovation and Management (IIM)
Supply Chain Management
Service Engineering and Management
Innovation: Processes, Technologies and Transfer
Master Profile Direct Marketing (DiMark)
Strategies and approaches in international direct marketing
Distribution and Sales Management
Interactive Marketing and Targeting
Students have the choice between a research-oriented or a practice-oriented module:
Module F4: Research Project
Independent exploration of a research field in either linguistics or literary studies.
Module P4: Practice Project
Conception and implementation of a practice day. Students deal with their own professional qualification and further develop, among other things, moderation and mediation skills.
Students supplement subject-specific knowledge in this module by developing their skills in seminars and exercises, e.g. in scientific research or applied knowledge transfer. The university offers a variety of seminars in the area of key competencies and methods.
In the context of a Master's thesis, students apply the knowledge they have gained in their studies to the independent treatment of a topic in philology or cultural studies or an application-related problem in economics.
Module 6: Master's degree module